River’s End Review Could Lead to Sale As first reported in a Counselor Breaking News Alert on Tuesday, River’s End Holdings, parent company of Top 40 supplier River’s End Trading (asi/82588), is conducting a strategic review that it says could result in a sale. Potential buyers are already taking interest, the company told Counselor. Read Article
Sell the Next Big Wave of Apparel
What’s “lifewear,” and can it boost your apparel sales? It’s a garment recipients will practically live in, bringing together fine materials, design and craftsmanship. It’s the next big trend that can definitely increase your apparel sales. Read on to learn the hallmarks of this newest wave of promo apparel.
Obituary: Rosalind Fraser Plummer, Clearmount Rosalind Fraser Plummer, owner of Clearmount (asi/45440) and a luminary in the Canadian promotional products industry, has passed away unexpectedly. She was 58. Over the course of 27 years, Plummer and her husband David built Toronto-based Clearmount into a premier provider of customized awards, recognition items and other premier products such as SIGG water bottles. READ ARTICLE
3 Key Advantages That Accelerated My Business to $1M in Sales
Let’s admit it – complacency is comfortable. It takes stepping out of our comfort zone and doing something different to lead to dramatically different results. Terri Tolmack, owner of Proforma Hi-Rez, is no stranger to this concept. By joining Proforma, Terri discovered three key advantages that helped put her on the path to $1 million in sales.
The Joe Show: Products With High Promo Value In the latest episode of The Joe Show, ASI’s resident product guru Joe Haley highlights awesome items like a power bank made of concrete, peel-and-stick eye strips, a sarong, beach balls and a MopTopper pen and notebook gift set. WATCH THE JOE SHOW
Report: U.S. Industrial Production Rising
Industrial production in the U.S. rose by 0.5% in March, according to the Federal Reserve. The Fed pointed to the winter weather to explain the growth, noting an 8.6% surge in utilities generation.
Second Careers in the Promo Products Industry
What do a former NFL running back, morning news anchor, sustainability pioneer and tech startup wunderkind have in common? They’re all high-profile achievers who have found successful second careers in the promotional products industry. Check out their stories, discover some of the secrets to their success, and benefit from training tips that could help propel your own career in this exclusive Counselor feature.
Survey: Consumer Sentiment Rises in April
Consumer confidence improved in April, according to a just-released survey from the University of Michigan. The study’s consumer sentiment index hit 98 this month, up from 96.9 in March.
Nominate Now for Counselor Promotional Campaign Awards
We’re looking for the best campaigns that used promotional products in the past year. Nominate your company’s successful promo campaigns in the following categories: Distributor Self-Promotion, Distributor Client Promotion* and Supplier Self-Promotion. To nominate your campaign, answer the questionnaire below via email and mail product samples from the promotion to:
ATTN: Karen Akers
4800 Street Rd.
Trevose, PA 19053
We’re also recognizing successful campaigns that involved social media (Facebook, Twitter, Instagram, Pinterest, etc.). Email links and details to email@example.com.
The deadline is Friday, May 5.
Questionnaire for Best Promotional Campaign nominations:
What was the purpose of the campaign?
What was the company and industry that the campaign was created for?
Who was the target audience?
What products were used? How were they imprinted?
How were the products distributed? How many were distributed?
When did the promotion take place? Is it still ongoing?
What were the results of the promotion? Why would you say it was a success?
Can you provide ROI information or other concrete facts that demonstrate its success?
*To be eligible for consideration, any distributor nominating for Best Distributor Client Promotion must have permission for its client’s company name to appear online and in print.
In the News
Leed’s (asi/66887) recently introduced HXD, a cutting-edge decoration method available on select backpacks, totes, journals and coolers.
M&R Companies, a screen-printing equipment manufacturer, has acquired Novus Imaging. Novus’ products include the large-format ULTRA flatbed LED printer, the SYNERGIA hybrid flatbed & roll-to-roll UV printer, and the PICTORA high-speed digital board production UV Printer. Novus is making its first trade show appearance as part of M&R Companies at ISA International Sign Expo 2017 this week.
YOU CAN’T AFFORD TO MISS NEXT WEEK’S ASI ROADSHOW
Don’t be left out when the ASI Roadshow travels to the Great Lakes region, April 24-26. Bring your team with you and source hot items from top suppliers during this convenient 4-hour schedule – a great way to train new members and team-build!
ASI Distributor members, be sure to bring your clients with you so you can source new promo items and brainstorm ideas with suppliers – just have them bring a business card to the registration desk. To protect your client’s information, they will be given a yellow lanyard and a generic badge without any of their information on it. This will alert suppliers that they are speaking with you and your client so the appropriate business conversations can take place.
Follow ASI Show on Twitter, Instagram and Facebook for the latest ASI Roadshow updates, pictures, and event news. Be sure to use the hashtag #ASIRoadshow with all of your social media posts! Also, remember to join our LinkedIn group.