Legal Pot In Canada Could Offer Promo Opportunities
The Great White North is poised to go green. Canada expects to legalize recreational marijuana by the summer of 2018 – a first among G7 nations. The move could create an estimated C$20-billion-per-year industry, and potentially spell opportunity for promotional product companies.
Depending on how regulations play out, it’s possible to imagine a number of applications for logoed gear – similar to trends in places like Colorado.
An Affordable Alternative to Wearables
Have you pitched badges yet? Get insider information on selling plastic, metallic, reusable and specialty badges, plus tips for starting a badge program, which allows your clients to submit orders with a few easy clicks.
Great Debate: Is It Too Easy to Start a Distributorship?
In the latest of a series of videos, Counselor Editor-in-Chief Dave Vagnoni squares off against ASI Editorial VP Andy Cohen in a lively debate of the most popular topics in business today. In this episode, Dave and Andy duel over this question: Is it too easy for people to become distributors? Dave thinks so, but Andy disagrees. READ ARTICLE
What’s Your Client’s Sock Personality?
Customized socks are a fun and comfy way to build your client’s brand message from the ground up – with endless possibilities for customization. Read on to learn how to match the right branded sock with virtually any client in any industry using the seven “sock personalities.”
The Joe Show: Keep Cool
In this episode of The Joe Show, Product Editor Joe Haley highlights a host of stylish promos, including nifty cooling towels, a handy collapsible bottle, colorful beach balls and adorable onesies. WATCH THE JOE SHOW
Commentary: Stop Whispering, Start Talking
Our March “Big Squeeze” article, written by SGR Editor Michele Bell, outlined the increasing demands some distributors are placing on suppliers. The story generated a huge response, with suppliers cheering the piece, as many distributors, meanwhile, pointed to end-buyer demands as the root of the problem. Here’s Counselor Editor-in-Chief Dave Vagnoni’s take on the issues – including what should happen next.
Small Businesses Plan Greater SEO Investments
More small businesses are likely to invest in search engine optimization (SEO) in 2017, a new survey shows. Almost three-quarters (74%) of small businesses in the U.S. expect to invest in SEO this year, up from 52% in 2016, according to data from Clutch, a B2B research and reviews firm. Additionally, 66% say they plan to invest in pay-per-click (PPC) digital advertising, such as Google search ads, by the end of 2017.
Special Report: Second Careers in the Promo Industry
In the upcoming April issue of Counselor, we profile four professionals thriving in promo following distinguished achievements in other fields: Ki-Jana Carter of ByoGlobe (asi/589992); Bryce Fulton of Proforma Communications Group (asi/300094); Tej Shah of Overture Premiums & Promotions (asi/288473); and Denise Taschereau of Fairware (asi/191452). Here’s a preview of the cover story, plus tips for making career transitions much smoother.
Final Round: Vote Now in the Advantages Product Video Contest!
Why tell someone about a product when you can show them? Such is the power of the product video: immediate, visual proof of what could be your customer’s next great promotion.
Advantages is holding a winner-take-all contest among 16 product videos to determine which industry company created the best one. With the championship round in progress, HEAD TO OUR BRACKET to vote on the final head-to-head matchup. You will determine the winner of the Advantages Product Video Contest.
Are You a Top Decorator?
This year, Wearables magazine will be introducing the Wearables Readers’ Choice Top Decorator Awards program to recognize top-performing contract shops and apparel suppliers that decorate. If you’re a contract shop or supplier-decorator, click the link below to take a quick qualifying survey. Or if you know other deserving shops, forward them the link as well.
In the News
Benchworks (asi/137190) announced that its president Melissa Johnston spoke at a Marketing Roundtable on March 22 in Philadelphia. The event was offered by the Chamber of Commerce for Greater Philadelphia and hosted by WHYY.
Prime Line (asi/79530) has launched a fully redesigned website for its Jetline value line: jetlinepromo.com. The site utilizes a streamlined design with dropdown navigation menus enabling users to find what they need more easily. The home page features a “Trending Now” section, which displays items with the most page views over the previous seven days. Prime is also expected to launch a completely redesigned primeline.com website in the second quarter as well as a master site that combines its three product lines – Prime Line, Jetline and Source Abroad by Prime, the company’s custom and overseas sourcing division.
Distributors Qualify for EQP
A number of top suppliers now offer distributors the least expensive end-quantity pricing (EQP) for promotional products ordered electronically through ESP® Orders. Find out more.
ASI Issues 1,692 Education Certifications
Twenty-four more industry pros were recently certified through the ASI Education Certification Program, bringing the total to 1,692. Find out more.
ASI ROADSHOW WILL BE IN THE CENTRAL MIDWEST NEXT WEEK
The ASI Roadshow is traveling to the Central Midwest next week and you don’t want to be left out! This action-packed day will give you an opportunity to connect with top supplier during this convenient half-day schedule.
Remember, ASI distributor members can escort clients to the Roadshow. All invited clients will wear a generic badge that will keep their information confidential so the appropriate business conversations can take place. This is a great opportunity to brainstorm new ideas with suppliers and your clients – just have them bring their business card to register on site when they arrive with you.
Follow ASI Show on Twitter, Instagram and Facebook for the latest ASI Roadshow updates, pictures, and event news. Be sure to use the hashtag #ASIRoadshow with all of your social media posts! Also, remember to join our LinkedIn group.