U.S. Ad Spending Up More Than Expected
The presidential election, Rio Olympics and soaring spend on digital advertisements are helping the U.S. advertising market surpass revenue expectations for 2016, according to a new forecast by Carat, an arm of Dentsu Aegis. The study said that media spend will reach $204.8 billion domestically for 2016. That’s a 5% increase from 2015, and better than the 4.7% gain Carat had previously predicted. Read Article
Counselor Reveals Industry’s 75 Best Places to Work
Follow along this week as we announce the 75 best workplaces in the promotional product industry. Each day, we will reveal 15 companies in the rankings, leading up to the top company on the list being announced on Friday. Each company will have a profile detailing the philosophies, policies and perks that make it a Best Place to Work. Read Article
My Secret to Winning a Half Million Dollar Order It is by no accident that Carolyn Schena, Owner of Proforma Image & Design in Bloomfield Hills, MI, was able to secure an order worth more than $500,000 with a leading international technology company. READ ARTICLE
The Joe Show: Amplify Sales With Promo Products
In this episode of The Joe Show, Product Editor Joe Haley gets ready for fall athletics with a twirl spirit flag, fourth-quarter gifting with customizable holiday cards, golf tournaments with a polo, and more.
Sourcing City, bpma Team Up for New Event
UK-based Sourcing City and the British Promotional Merchandise Association (bpma) have announced they will partner on a new two-day trade show event, to be held in September 2017. The event will combine features of the SC Marketplace, an invitation-only networking event of pre-booked appointments held each September, with those of The bpma Show, a product exhibition for bpma members. The announcement comes at the conclusion of the 2016 bpma Show, held this past week.
"We are confident that the new event will deliver an exciting combined concept that offers something of real benefit to everyone in a professional distributor company at an important time of the selling year," said David Long, chairman and founder of Sourcing City, in a statement. "The main driver to merge the two events was that both organizations feel it is in the best interest of the industry's suppliers and distributors not to have two shows at the same time of year. … We are therefore pleased that we can bring the best of both events into a single show next year. Having everyone in one place will be more productive, cost-effective and a lot of fun!"
Study: Mobile Searches Lead to Purchases Within a Day
According to a new study by Google, 92% of consumers who use a smartphone to research a product or service make a purchase within a day. The survey, as reported by Ad Week, looked at how mobile devices benefit consumers, finding that 76% of those searching for a product offered nearby visited a related business within a day.
Smartphones were the most popular device for addressing needs among respondents (96%), while 73% use a laptop and 33% use a tablet. Half reported using more than one device.
To conduct the study, Google asked 1,000 of its users to take a survey several times a day for a week that asked about their daily needs and how a mobile device helped to meet them. At the conclusion, Google had 14,000 responses available to study.
Capitalize on Incentive Programs
This year, businesses will invest about $77 billion in non-cash rewards in an effort to praise, acknowledge and otherwise motivate their employees, customers and corporate partners. Call them incentives, spiffs, motivational tactics, promotional ploys or just good old-fashion marketing and management. But it's all being done in an effort to make workplace improvements, according to a recent study by the Incentive Research Foundation (IRF), based in St. Louis.
That's a huge opportunity for promotional product distributors looking to capitalize on a marketplace experiencing steady, meaningful growth, with 40% of companies planning to slightly or significantly increase incentive budgets this year, said Melissa Van Dyke, president of the IRF.
Are You The Advantages Distributor Salesperson Of The Year?
Advantages,the industry's leading magazine dedicated to ad specialty sales pros, is holding its annual Distributor Salesperson of the Year contest to recognize outstanding performance. Click here to nominate one of your firm's top reps or nominate yourself! Suppliers are also encouraged to nominate the best distributor reps they work with. The winner and runners-up will be profiled in the January 2017 issue of Advantages. Besides scoring bragging rights, the winner will also receive a technology prize pack filled with merchandise from Fitbit, Apple, Amazon and more.
Click here to nominate now. Or share the link with colleagues. Have questions? E-mail Dave Vagnoni, editor of Advantages, at: firstname.lastname@example.org. Thanks for nominating!
In the News
Top 40 distributor Kaeser & Blair (asi/238600) has announced its 2015-2016 Legend Award and incentive award recipients from among its Authorized Dealers. Legend Award winners achieved over $27 million in sales volume between September 1, 2015, and August 31, 2016, an increase of 25.47% over the previous period.
ESP® CRM And Orders Rolling Out
Latest features help distributors save time, create faster and more accurate orders and organize customer info, all in ESP. Find out more.
Distributors Get Instant Access
The Magnet Group and Hit Promotional Products are now fully integrated with ESP®, giving distributors instant access to product inventory and the most updated pricing from the integrated suppliers. Find out more.
DISCOUNTED TICKETS TO THE ASI SHOW BASH IN ORLANDO END IN 2 WEEKS
We're throwing a party at Universal's Islands of Adventure™ just for you to enjoy all the thrills of The Wizarding World of Harry Potter™ - Hogsmeade™, the colossal Skull Island: Reign of Kong™, and the jungles of Jurassic Park™. It's a night of unforgettable entertainment, and it's all waiting for you.
Attractions and entertainment include:
Harry Potter and the Forbidden Journey™
Flight of the Hippogriff™
Skull Island: Reign of Kong™
Jurassic Park River Adventure™
Scheduled performances by the Frog Choir, Triwizard Spirit Rally and a DJ
This action-packed evening of fun includes multiple dinner options, open bar, dancing and photos with characters!
Register for ASI Show® Orlando by September 28 and ASI members can attend for just $10*! But hurry, this offer ends in two weeks, so register now using promo code PROMOGRAM and order your discounted ASI Show Bash tickets! For more information on ASI Show Orlando, call (800) 546-3300 or visit www.asishow.com.
*ASI distributor and decorator member companies who register by September 28, 2016 can order up to two tickets to the ASI Show Bash at Universal Orlando™ for $10 each (a $120 value per ticket). Additional tickets will be $55 through December 27, 2016 then $75 from December 28 through January 18, 2017. Tickets on site will be $95. No children under 12 years of age allowed.