Top Ways to Grow Your Business Fast
To help kick off Education Day at ASI Chicago yesterday, industry consultant David Blaise offered up several ideas to quickly expand a distributor’s sales. The first step to achieving more success is “to identify high-dollar buyers and get more of them. You want to look for low-risk, high-reward opportunities,” said Blaise, in a session titled “Start Your Engines.” Read Article
Create Effective Marketing Videos
More companies should be adding video to their marketing mix, and more than likely, they already have the necessary equipment to produce high-quality videos from the home office and on the road. During “Point and Shoot: Create Powerful Videos for Your Marketing Efforts,” Joe Haley, host of The Joe Show, said that high-definition videos can be created from a smartphone camera. And while add-ons like microphones, tripods and lighting are available to help improve the quality, they are not actually necessary. READ ARTICLE
Develop Your Brand and Get It Noticed Online Every year, Zappos sends out a thick “idea” book for free to clients – the company features write-ups from each employee summing up why they love working for Zappos, said Patrick Allmond of Focus Digital Marketing Agency in his session, “Your 24/7 Presence: Hot Digital and Mobile Branding Ideas.” Allmond’s point was that Zappos has a very clear vision of its brand and company personality, and communicates those very effectively. Allmond, who orders the book every year, associates a strong company culture with the Zappos logo. READ ARTICLE
Expand Your Business With Incentive Programs
Looking for a way to grow your company’s revenues and diversify your offerings? Barb Hendrickson of Visible Communication, for one, believes the best way to do that today is through corporate gifts and incentive programs. “You have clients that are already using merchandise for incentive programs, but they’re not always getting them from you,” Hendrickson told her distributor attendees during her session at ASI Chicago yesterday titled “Incentive Opportunities: Diversify Your Business and Grow Your Bottom Line.” READ ARTICLE
ESP® CRM And Orders Rolling Out
Latest features help distributors save time, create faster and more accurate orders and organize customer info, all in ESP. Find out more.
Integrated Connections in ESP
ESP® will soon become the industry’s first e-commerce-enabled platform, giving distributors near real-time product, inventory, pricing and order status updates from integrated suppliers. Find out more.
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