Loyalty Programs Effective, on the Rise A new study from Visa and marketing research firm Bond Brand Loyalty finds that loyalty programs remain effective at attracting customers. About 80% of the roughly 19,000 consumers in the U.S. and Canada who responded to an online survey said they were more likely to continue doing business with brands that offered loyalty programs. Read Article
Study: Social Media Use Decreasing People are spending less time on social media apps, according to a new survey. Information technology company SimilarWeb compared app data from Android users in the first quarter of 2015 to the first quarter of 2016 and found that in almost all countries, time spent on Facebook, Twitter, Instagram and Snapchat – the four leading social media apps – was down. Read Article
Three Hot Apparel Trends To Help Increase Your Sales
What’s new in apparel today? Fun, fashionable trends that meet your clients’ demands. Here are three trends that are resonating with users right now. READ ARTICLE
Vote for Your Favorite Promo Video
As part of Counselor’s upcoming new Promotional Campaign Awards, one of the categories will highlight top marketing videos from promotional products distributors and suppliers. Here, we’ve pared the many entries down to six finalists, which represent a mix of product videos and company branding video campaigns. Watch the videos and vote for your favorite. Winners of all of the Promotional Campaign Awards will be featured in the August issue of Counselor.
The Joe Show: A Unique Mix of New Products
In this episode of The Joe Show, Product Editor Joe Haley has some fresh promo product pickings, including a cordial glass, baseball snack tube, phone wallet with reading glasses and more.
Proforma Reaches First $5 Million Billing Day
Proforma (asi/300094) announced it achieved $5 million in billing on June 2, the first time it reached this sales mark in one business day. The company closed out the month with sales above $40 million, a monthly sales number it has reached four times prior.
"We are thrilled about this milestone sales achievement," said founder Greg Muzzillo in a statement. "We are seeing the evidence of our owners winning more major accounts and strategically partnering with our supplier partners to provide more comprehensive marketing solutions and earning more of their clients’ marketing budgets. Our positioning as full-service marketing providers is proving to be beneficial for our customers, as well as profitable for our owners. We are proud of the innovation and hard work of all our owners, supplier partners and support team members and their efforts to drive our mission forward."
Supreme Court Denies Google's Appeal Over AdWords Lawsuit
The U.S. Supreme Court has denied Google's appeal to stop a class action lawsuit filed by California advertisers.
The advertisers claimed that the internet giant misled them about where their ads would be featured through Google AdWords, a service aimed at placing ads next to relevant Google internet search results. The advertisers, who used AdWords from 2004 through 2008, said they were not informed that the ads would also appear on error pages and undeveloped websites, violating California's fair advertising laws.
In 2012, a federal judge ruled that the advertisers couldn't file a class action suit because each advertiser would have paid a different sum for the ads. In 2011, as a result of employees bringing claims against Walmart, a U.S. Supreme Court precedent was set that class actions can move forward only if each plaintiff has a similar claim and that claim can be resolved on a class-wide basis.
Blog: Securing Your Online Accounts
Whether you have a mom-and-pop shop or a huge corporation, online security has never been more important, especially in light of recent criminal data breaches at social media sites LinkedIn, MySpace and Tumblr.
In what is the online equivalent of a superstore break-in, hackers stole and then tried to sell what they claimed were 117 million LinkedIn email addresses and passwords. This is a huge deal because lots of people routinely use the same password on multiple sites, meaning hackers could use one piece of stolen info as a gateway to break into banking websites and other key accounts.
In this blog post, ASI Chief Technology Officer Armughan Rafat offers tips to protect your accounts.
Rate the Counselor Power 50
Counselor is now compiling its Power 50 list for 2016 – our recognition of the industry's most powerful individuals – and we're looking for feedback from you. Click here to see the list of last year's Power 50 and let us know whether you think the members are more or less influential today than they were a year ago. Or, if you know of someone who should be on the list but isn't, please write his or her name and company information in the space provided. Thank you for your input!
In the News
Hirsch Solutions announces that Tas Tsonis, cofounder and CEO of Pulse Microsystems Ltd. (whose software is distributed in the U.S. by Hirsch), is the 2016 recipient of the J.W. Graham Medal in Computing & Innovation from the University of Waterloo in Waterloo, ON. Tsonis, who has a B. Math in Computer Science and Statistics from the school, is being recognized for his achievements, leadership and passion for innovation during his more than 35 years as an entrepreneur in the computer industry.
River's End Trading Company (asi/82588) has announced the largest assortment of Columbia apparel in the promotional industry with 14 new items for spring. Visit www.riversendtrading.com for more information.
Taylor Healthcare (formerly Standard Register Healthcare) has recently been awarded a three-year group purchasing agreement for promotional products, service and recognition awards with Premier Inc.
ESP® Now Offers Chat
ESP Chat encourages real-time engagement and sharing between distributors and suppliers or distributors and industry peers. Find out more.
ASI Upgrades 20,000 Users With New ESP Top 40 distributors Proforma, HALO, Geiger, InnerWorkings, American Solutions for Business, Kaeser & Blair and Jack Nadel International among those enjoying system-wide performance gains. Find out more.
ASI SHOW CHICAGO FREE REGISTRATION DEADLINE IS NEXT TUESDAY!
Attend the largest promotional products show of the summer – AND the last big event of the year – when you come to ASI Show® Chicago for FREE. Register by next Tuesday, June 14 with promo code PROMOGRAM and get ready for:
NEW Matchmaking system in registration – watch this short video on how it works
A full day of education – all NEW courses and 10 NEW speakers – on July 12
The exhibit hall on July 13-14 to meet with approximately 600 suppliers
NEW products and fresh ideas debuting just in time for back to school and the holidays
For more information on the full three-day schedule, visit www.asishow.com or call one of our registration specialists at (800) 546-3300.
Click here to subscribe to Counselor® magazine. You must be a member of ASI to subscribe to this publication. The publisher has a right to refuse subscriptions to non-members.
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