Federal Judge Blocks Staples-Office Depot Merger A federal judge has prevented Staples Inc., parent company of Top 40 distributor Staples Promotional Products (asi/120601), from merging with Office Depot, nixing a $6.3 billion union between the country’s first- and second-largest office supply retailers. U.S. District Judge Emmet G. Sullivan sided with regulators who argued that the merger would reduce competition and raise prices, especially in the business-to-business office supply sector. Read Article
Promo Companies Affected By Fort McMurray Fire Officials in Fort McMurray, Alberta, continue to assess the damage caused by a massive wildfire that ripped through the area on May 3, resulting in a mandatory evacuation of more than 80,000 people. It’s the largest recorded wildfire evacuation and the third-largest recorded environmental disaster evacuation in Canadian history. Read Article
Six Tips To Sell Your Distributor Business Quickly & Easily
Are you a distributor with annual sales less than $1,000,000 and a goal to sell your business? Having worked hard over the years building your distributorship, have you considered your end game? Maybe now is the time to sell your distributorship and reap the financial rewards you deserve. READ ARTICLE
The Joe Show: Light Up Your Next Promos With Awesome Products
In this episode of The Joe Show, Product Editor Joe Haley features a number of distinctive products that are sure to take promotions to the next level, including a hand-shaped back scratcher with shoehorn, a wine bottle filled with candy, an LED light for handbags and a wicking performance T-shirt that’s perfect for charity walk/runs.
Five Effective Strategies To Sell Corporate Programs
Here’s a tutorial on how to craft integrated, multi-tiered corporate programs for your clients, and how to separate yourself from the competition by mastering this niche selling and marketing opportunity. READ ARTICLE
Bankers Pen Acquires Gotham Pen & Pencil
Bankers Pen (asi/38285) has finalized its purchase of Gotham Pen & Pencil (asi/57860) after three months of incorporating Gotham's operations into the Bankers Pen system. Management expects final integration to be complete over the next two weeks.
“Timing is everything,” Richard Danziger, president of Bankers Pen, told Counselor. “Marshall Futterman [president of Gotham] had planned to retire and reached out to us because of our diverse USA-made and -assembled product offerings. The thinking was that Gotham's USA-made highlighter/pens and pocket tools would be natural additions to what Bankers was already offering. With most of Gotham's product line now incorporated into Bankers, we are now able to reap the opportunities of cross-marketing Bankers' products to Gotham's customers and Gotham's products to Bankers' customers.”
U.S. Job Openings On The Rise
America had a near-record number of job openings in March – around 5.75 million according to the Labor Department. That's slightly below the all-time high of 5.78 million openings set in July 2015. Many experts attribute the phenomenon to the job skills gap. “Employers are having a tougher time finding qualified workers,” Peter Boockvar, chief market analyst at the Lindsey Group, told CNN Money.
The number of job openings has increased for five straight months, beginning in November. Prior to the Great Recession, in 2007, job openings averaged 4.5 million a month. In 2015, there was an average of 5.3 million openings per month.
How to Increase Email Open Rates
The decision to double-click on an email can be rather impulsive. Time of day, subject line messaging, sender name and topic can all come into play. But usually, it's more of an impulse. Marketers have just a second or two to grab a prospect's attention and get them intrigued enough to open an email. And the odds are against you, as multiple studies show that email open rates for marketers today reside south of 20% – and are most likely getting worse, not better.
So how to goose your email open rates and win over buyers with online marketing? Follow these eight concrete strategies to help your company beat the odds and stand out in customer inboxes.
In The News
Bristol ID Technologies (asi/42034) has been selected as an Electronic Security Expo (ESX) Innovation Award Winner. Bristol ID won the industry award for its entry “Dual Technology Student Access Card,” which offers students the luxury of one ID card for multiple uses – room and building access, student union, campus food service, book store and library.
Envelopes.com (asi/31008) announced its newest website update, a redesigned Product Page and Online Designer. For more information, visit www.envelopes.com.
Innovation Line (asi/62660) launched an enhanced website that features a full suite of distributor resources including freight estimator, check inventory, product safety information and a product presentation tool. For more information, visit www.innovation-line.com.
Proforma (asi/300094) announced Tony Zayas, director of sales and marketing, will be a featured presenter at AMPlify, a social media marketing conference aimed at bringing together marketers working on social selling, employee advocacy and engagement.
People On The Move
RiteLine (asi/82498) welcomes Kim Lehere as vice president of marketing; Lori Arrigunaga as director of marketing; Carol McCullough as customer service supervisor; and Tonya Moore as customer service specialist.
Click Here to see all of this month's industry personnel announcements.
ESP® Now Offers Chat
ESP Chat encourages real-time engagement and sharing between distributors and suppliers or distributors and industry peers. Find out more.
New Supplier Data Standards Guide Released Updating product info using ASI’s new data standards guide will help supplier products appear in more relevant searches and more presentations. Find out more.
EARN YOUR ASI CERTIFICATION AT ASI SHOW CHICAGO
Whether you've been in the industry for a few weeks, a few years or your entire professional career, ASI education offers courses for every level of industry experience and interest. Register for ASI Show® Chicago and take advantage of LIVE education on July 12.
Take a look at some of the tracks and courses you will benefit from:
GET STARTED! Start Your Engines: 5 Ways to Grow Your Distributorship Fast; Your 24/7 Presence: Hot Digital and Mobile Branding Ideas; and more!
GET SELLING!Relationship-Marketing Secrets: Convert Prospects in 30 Days; Sell More Today: Proven Ways to Raise Your Profit Margins and more!
GET NOTICED!The Lost-Customer Recovery Plan: Creative Tactics to Win Them Back; Incentives Opportunities: Take Promo Products in a New Direction; and more!
Start earning points toward your BASI™/MASI™ certification before getting to the show by visiting the Online Learning Center. For more information on the full three-day schedule or to register with promo code PROMOGRAM, call (800) 546-3300 or visit www.asishow.com.
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