American Apparel Appoints New Chairman Top 40 supplier American Apparel (asi/35297), which emerged from bankruptcy last month, has appointed the former head of Liz Claiborne as chairman of its revamped board. In a letter to its wholesale customers obtained by Counselor, the Los Angeles-based retailer announced that Paul Charron, who served as the chief executive of Liz Claiborne until 2006, will be one of three new directors. Read Article
Sales of Hand-Care Products Growing Thanks in part to high-profile outbreaks of infectious diseases, use of hand sanitizers and other hand-care products is on the rise, according to Kline, a global market research firm. Overall sales of hand-care products are expected to grow by roughly 4% each year, through 2020, according to the report. Instant hand sanitizers have a slightly higher growth rate, at 5% annually, thanks to the convenience they offer in situations when soap and water are not available, the report notes. Read Article
Economists Less Optimistic About Growth This Year
Business economists have quickly changed their tune about growth prospects this year, according to a recent survey. Participants in a survey from the National Association for Business Economics believe that business profits will rise 2% this year, down from the 5% that was predicted in December.
The Joe Show: Reel In Sales With These Promo Products
In this episode of The Joe Show, Product Editor Joe Haley features a collection of products that are sure to increase sales, including a Bluetooth item locator, a vacuum-insulated stainless steel bottle, a folding non-woven market basket and more.
Micro Moments Provide New Niche For Promo Products Promotional product opportunities could come direct from last night’s SportsCenter Top 10 thanks to a new marketing strategy by the National Football League. Extending its deal with e-commerce partner Fanatics at a recent owners meeting, the NFL plans to capitalize on the instant merchandise market with “Micro Moments.” These special events such as Peyton Manning’s retirement and Odell Beckham Jr.’s one-handed touchdown grab can be designed on shirts available for purchase within minutes.
“The excitement in every record or amazing play is there, but the half-life of each moment is so short, you have to do what you can to capture it,” Chris Halpin, senior vice president of consumer products for the NFL, told ESPN.
Study: Videos Influence Millennial Online Purchasing Decisions Millennials prefer online video content for researching new business products. That’s according to a new study by Sacunas, a business-to-business marketing agency, that analyzed marketing channels, content types, motivators and additional factors that affect millennials’ business decisions.
The study found that YouTube and Facebook are growing in popularity for those millennials looking to research products before making buying decisions. The findings demonstrate that this particular age group looks for informative and engaging video content that educates and adds value, especially when the viewer is researching a product or line of offerings.
Apparel Company To Bring Jump-Tracking Wearable Tech Wearable technology company VERT has partnered with compression apparel brand Zensah to incorporate its jump-monitoring tech into Zensah apparel, with the eventual goal of creating apparel that measures performance and biometrics as a matter of course.
The first phase, says Martin Matak, founder and president of VERT, is slipping VERT’s slim, thumb drive-sized inertial measurement unit (IMU) into a special pocket built into the compression apparel, whether a sock, shirt, sleeve or something else.
“Compression apparel is a perfect fit for us because it’s one of those things athletes are already wearing,” Matak adds. “[Wearable tech] needs to be simple and seamless and connect without you really thinking that it’s connected. There are a lot of products where it’s kind of an add-on, but it needs to be a part of your normal routine.”
Nominate Your Company for the Best Places To Work
For the ninth year in a row, Counselor is setting out to identify the industry companies that employees simply love to work for. These are the distributors and suppliers that have a loyal workforce and that provide a work environment which employees want to go to every morning.
Do you want your company to be considered? Getting involved is easy – and it’s completely free to participate. The only necessary qualification is that a company has at least 10 employees.
To nominate your company, or any others in the market that you think deserve to be recognized, simply click here. Also, there’s no risk to participate. Only the honorees – those companies with the best scores from the survey – will be published in Counselor.
So, don’t delay. Click here to register your company to be considered for one of the most exclusive lists in the promotional products market: Counselor’s Best Places To Work.
People On The Move
Fey Promotional Products Group (asi/54040) has announced that national accounts manager Tom Carpenter will expand his role to include account development for clients in LA, OK and TX, while Jolene Walhof will take over CA, IN, KS, NE, ND and SD.
Hub Pen Company (asi/61966) welcomes brothers Tim Rosica of Rosica Marketing and Pete Rosica of Rosica Promotions to its expanding list of multi-line representatives. They will represent the company in DE, MD, VA, WV and the District of Columbia.
Click Here to see all of this month's industry personnel announcements.
MEET FOUR- & FIVE-STAR SUPPLIERS IN THE ENGAGEMENT HALL AT ENGAGE EAST
Engage East is ASI Show’sNEW event on the East Coast. Join us Wednesday, May 11, from 10 a.m. – 2 p.m. in the Engagement Hall at the New York Marriott Marquis in New York City. Here, you’ll meet four- and five-star suppliers, plus many more regional participating suppliers who are ready to show you the products and selling tools you need for your clients. Click here to see the growing list of participating suppliers.
When you take just a few hours out of the office at Engage, it will help drive incredible success! Don’t delay – register today for the Engagement Hall on May 11 using promo code PROMOGRAM. For more information, call our registration specialists at (800) 546-3300, or visit www.asiengage.com.
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