Pair Of Kansas City Distributors Merge
Kansas City-area promotional product firms Custom Specialties (asi/173252) and Ad Trends Advertising have merged as of March 1. Financial details of the agreement were not disclosed, though Custom Specialties President Pat Hughes told the Kansas City Business Journal the merger will likely bring his firm about $2 million more in revenues. Combined, the companies are expected to earn more than $10 million in revenue this year.
Study: Advertisers Not Diversifying Across Platforms
U.S. advertisers are underspending $31 billion annually and shortchanging return on investment
by failing to diversify their budgets across media platforms, according to a recent study by the Advertising Research Foundation (ARF).
Senate Bill Addresses Drone Delivery Protocol
A Senate committee has approved legislation that gives the Federal Aviation Administration (FAA) two years to develop comprehensive regulations for commercial delivery drones. Senator Dean Heller of Nevada says the provision calls on the FAA to develop protocols by the time technology for drone deliveries is more widely available. Read Article
The Joe Show: Clean Up With These New Products
In this episode of The Joe Show, Product Editor Joe Haley offers ideas for keeping things clean and fresh, including a travel water bottle for pets, foam hand sanitizer and a Virtual Reality viewer. WATCH THE JOE SHOW
During the ceremony, Rose will give a speech, answer questions and sign autographs. Attendees will receive a special Pete Rose bobblehead created exclusively for the event which takes place April 23 at Milwaukee's Pabst Theater. Tickets run $55, and are available beginning March 18 at noon.
Bobblehead Hall of Fame co-founder Phil Sklar says Rose won an online poll by a whopping 96% to become the first inductee. "So many people wish that he was in the MLB hall that this is the next best thing," Sklar said. "He also has an iconic bobblehead where he's sliding head first. It's a favorite among collectors."
SanMar Partners With Alternative Apparel
SanMar (asi/84863) announced it will start selling products from Alternative Apparel (asi/34850). The supplier will carry 41 items in total from Alternative, including 11 exclusive styles that were jointly developed between the two companies.
"Our customers have been forthright in telling us we should carry Alternative," said Jeremy Lott, president of SanMar. "They are a highly respected retail brand that's blazing a trail in upscale fashion basics. It's a great addition to our product portfolio."
SanMar will begin offering the collection on Friday, April 15. The collection will feature a mix of Alternative's best-sellers (including its newly introduced Vintage 50/50 fabrications) in T-shirts, tank tops, hoodies, sweatshirts and fleece pants.
"For decades, SanMar has been widely considered as one of the leading customer service organizations in the industry and over that time, has built a merchandise assortment that is uniquely theirs," said Evan Toporek, Alternative Apparel CEO. "We're excited to have the opportunity to elevate their fashion offering and bring our unique point of view to their legions of loyal customers."
Brilliant Social Media Campaign Tries To Bring Back The Bees
Burt's Bees, an American personal care products company that prides itself on items made from natural, earth-friendly ingredients like beeswax, has recently launched a social media campaign to help save the honeybee. Why? According to their website, the honeybee is disappearing at an alarming rate and if something's not done about it, potentially one-third of the food we eat could also disappear.
That's a lot of food, which means we must be talking about a lot of bees. So to stave off this nightmare scenario, Burt's Bees – who obviously rely heavily on bees for its cache of products, such as lip balm and honey – has launched an ingenious social media campaign called "Bring Back The Bees" that aims to raise awareness while planting wildflowers in honor of those who participate.
Best Places To Work Nominations Now Open
For the ninth year in a row, Counselor is setting out to identify the industry companies that employees simply love to work for. These are the distributors and suppliers that have a loyal workforce and provide a work environment employees want to go to every morning.
Do you want your company to be considered? Getting involved is easy – and it's completely free to participate. The only necessary qualification is that a company has at least 10 employees.
To nominate your company, or any others in the market that you think deserve to be recognized, simply click here. Also, there's no risk to participate. Only the honorees – those companies with the best scores from the survey – will be published in Counselor.
So don't delay. Click here to register your company to be considered for one of the most exclusive lists in the promotional products market: Counselor's Best Places To Work.
In The News
Maple Ridge Farms (asi/68680) President Tom Riordan and his son Bob, a professor at the University of Wisconsin, cooked and served over 300 bowls of spicy gumbo to generate student scholarships for the 33rd Annual University of Wisconsin E.A.T.S. Fundraiser.
People On The Move
Faro (asi/53697) welcomes Ryan Spunt as sales manager.
Fey Promotional Products Group (asi/54040) welcomes Don Spencer as territory manager for the Northeast region. He will assume responsibility for managing Geiger (asi/202900), iPROMOTEu (asi/232119) and ePromos Promotional Products (asi/188515), and will cover all states from MI to ME down to VA.
IDProductsource (asi/62088) has announced the promotions of Ryan Modica to general manager and Derek Thomas to operations manager.
Click Here to see all of this month's industry personnel announcements.
BE A PART OF THIS SUMMER'S HOTTEST INDUSTRY EVENT ASI Show®Chicago, July 12-14 at McCormick Place is your opportunity to find new products, generate new business and prepare for your end-of-year sales season. Here's what you can expect from the three-day schedule:
Connect with nearly 700 of the industry's top suppliers
Find products for the summer and upcoming holidays
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