Distributor Sales Increased 3.4% in 2015 Distributors saw an annual sales revenue increase of 3.4% in 2015, according to the Distributor Quarterly Sales Survey released this week by ASI. This propels industry sales to approximately $22 billion, now the all-time high for distributor revenue after surpassing 2014’s sales of $21.5 billion. It is the sixth consecutive year of annual growth, including a 19% increase in total sales revenue since 2011. Read Article
Electrical Shock Threat Prompts Charging Station Recall The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for a USB charging hub due to the threat of an electrical shock when the station is connected to an electrical supply. About 550 units are being recalled, after Madison, WI-based LocknCharge Technologies LLC received one report of an Australian consumer experiencing a shock while using the device. Read Article
PPPC Kicks Off Annual National Show Celebrating its 60th year as Canada’s premier promotional organization, PPPC opened its annual national trade show yesterday, welcoming thousands of distributors from across Canada.
The Joe Show: Light Up Promotions With These Products
In this episode of The Joe Show, Product Editor Joe Haley features items that will light up your promotional programs, including a basketball jersey rally towel, LED concert lighter, Aquapod bluetooth speaker and more. WATCH THE JOE SHOW
Snapchat Gains Popularity for Ad Campaigns
A recent study by Cowen and Company found that senior ad buyers in the United States plan to begin advertising on Snapchat more than on any other social media platform in 2016. Snapchat ranked at the top for new social media advertising, with 22% of respondents stating they plan to advertise on it this year, followed by Instagram and Pinterest at a distant 12% and Tumblr at 10%. However, 39% of respondents stated that they do not intend to spend more of their ad budgets on social media marketing.
Snapchat’s claim to fame is a feature that’s proven hugely attractive to millennials: It deletes the photos and short videos – kept to a maximum of 10 seconds – taken within the app after the media has been viewed by the user’s chosen recipients.
Fresh social media platforms that appeal to younger demographics are gaining momentum among marketers. In a September 2015 study by RBC Capital Markets and Advertising Age, 72% of respondents cited Instagram as a platform worthy of ad budget spend, followed by Pinterest at 41% and Snapchat at 36%.
adidas Debuts Jesse Owens Commemorative Footwear
adidas has announced its Black History Month collection of footwear celebrating track and field legend Jesse Owens, a record-setting sprinter who broke three world records and won four gold medals at the 1936 Olympics in Berlin. According to a statement from adidas, "the Owens family is pleased to partner with adidas for Black History Month with a commemorative basketball shoe. On the feet of athletes who compete in the spirit of Jesse’s historic accomplishments, these shoes encompass the significance of one of the greatest athletes the world has ever seen."
Each model features cream tones, dark brown contrasts, gold accents and signature details including Owens’ 733 bib number treated with gold foil on the tongue and a 1936 graphic-print in the liner.
In addition to the commemorative Owens footwear from adidas, the NBA is also doing its own tribute with Black History Month socks from Stance. The black, white and gray socks, debuted on Martin Luther King Day, feature a "1929" imprint, King’s birth year. They will be worn throughout February in honor of Black History Month.
In other footwear news, the Jordan brand has released a retro-style Air Jordan 1 Low OG shoe. The black-and-white low-top sneaker has a heel that features the original Jordan wings branding and Nike Air logo on the tongue. Named for legendary basketball player Michael Jordan, Air Jordan-branded footwear has made billions in the U.S. basketball shoe market. In fact, Michael Jordan earned more from his ties to the footwear in one year than in his entire basketball career. CBS Sports reports Jordan earned $94 million in his 15-seasons as a player and $100 million in 2014 alone by his affiliation with the popular branded sneakers.
And just in time for Valentine’s Day, the Jordan brand is releasing the Air Jordan 12 for girls. The white and Dynamic pink Jordan 12s feature metallic silver lace eyelets and tumbled leather base with the iconic "jumpman" logo and "23," Jordan’s jersey number with the Chicago Bulls.
Podcast: Jackie Whitfield, PCNA Apparel
Jackie Whitfield, vice president of merchandising for PCNA Apparel, parent company of Trimark (asi/92121), talks with Wearables Senior Editor Theresa Hegel about the supplier’s design philosophy and commitment to innovation. Trimark topped several categories in the 2016 Wearables Apparel Design Awards. Click here to listen.
Nominate Now For Fastest-Growing Companies Awards
Has your company been experiencing incredible growth over the past few years? We’d like to hear from you. Please click here to nominate your company for Counselor’s annual recognition of the Top 10 Fastest-Growing Companies in the industry. Questions? Email Karen Akers at email@example.com.
Encore Etch (asi/52646) has announced that Jeff Dunbar has purchased the company from Merri Thundercloud and Sandy Shaw, who have retired. Dunbar has been an artist for the company for 10 years, and promises to reduce lead times to as little as two days, as well as to hold 2015 pricing through 2016. The company address and phone numbers remain the same. The new primary email is firstname.lastname@example.org.
Hit Promotional Products (asi/61125) announced that both the Sunbelt Promotional Products Association and the Chesapeake Promotional Products Association have named the company their 2015 Supplier of the Year.
Starline (asi/89320) has announced that the 16-oz. Pacas Vacuum Travel Mug (SL230SS) was named "Top Product of the Year" for 2016 by MarketingEdge magazine.
Superex Promotional Products (asi/90231) announces that Superex Holdings has acquired all rights to, and continues to be the sole owner of, the Superex name and all Superex trademarks, sources, procedures, patents and other intellectual properties. The recent purchase by Justincase (asi/63698) was of existing inventory only, not including trademarks. For more information, visit www.superex.com.
Terry Town (asi/90913) held the "Sublimation Innovation Raffle" during the recent PPAI Expo for attendees who responded to a preshow e-blast. Mike and Lorena Arias from VIP Printing & Promotions received the grand prize of $1,000 in Terry Town Credit, while Christine Gaddi of The Keep It Co. won $500 and Chet Kent from Bridge Fast Promotions won $250.
TSC Apparel (asi/90518) has opened a new distribution center in Denver, which joins the company’s other centers in Cincinnati, Atlanta, Houston, Fullerton, CA, and Dayton, NJ. TSC Apparel now has increased ability to provide next-day ground shipping across much of the U.S.
ENGAGE: A NEW WAY FOR ASI MEMBERS TO DO BUSINESS
Combining the best of trade shows, hosted buyer events and roadshows, Engage, ASI Show’sNEW event will replace ASI Show® Long Beach and New York in 2016. And since we are committed to serving our members in two of the most popular locations for promotional product sales – the West Coast and Northeast – join us at:
At Engage, the first two days are invitation only and will bring together 75 top suppliers and 200 pre-selected distributors who personally sell $300k+ annually in promotional products. Invited distributors will participate in pre-scheduled 15-minute Roundtable Engagement sessions with strategically matched suppliers, in addition to 25-minute theater style Presentation Engagement sessions. The 3rd day is open for free to all distributors – whether they are an ASI member or not – and their escorted end-buyers (identities will remain confidential; however their badge will reflect an end buyer status).
If you’re interested in attending the first two days, simply complete this form, and you will be contacted shortly. If you sell less than $300,000 or if you are in the area and just wish to attend for a day, visit www.asiengage.com to register for Engagement Day 3!
For more information on the full suite of ASI Show events, visit www.asishow.com.
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