Small Businesses Forecast Revenue Growth A majority of small companies in the United States say they’re planning for growth in the coming year, according to the recently released Bank of America Small Business Report. A full 78% of small businesses said they expect to grow their companies over the next five years, a nine-percentage-point increase from the 67% of small businesses that reported the same sentiment last year at this time. Read Article
Companies Plan Content Marketing Increases In 2016 A new survey from Marketwired, an online news distribution service, reports that marketing and public relations professionals increasingly plan to use content marketing efforts in their upcoming campaigns. In fact, 79% of respondents to the Marketwired survey said they already have a content marketing program in place, and 64% reported that they plan to increase their use of content marketing programs in 2016. Read Article
Podcast: Building Your Personal Brand In this premier edition of the Advantages Expert podcast series, we go one-on-one with Dan Schawbel, managing partner of Millennial Branding, a Gen Y research and consulting firm. Schawbel provides tips and strategies on how to promote yourself and connect better with clients.
The Joe Show: Fun New Products
In this episode of The Joe Show, Product Editor Joe Haley shows off a stylish bag that keeps drinks cool. In addition, he features health journals that would be perfect for clients in the burgeoning wellness market. Plus, he has some snazzy colorful socks that will never fade or run. Watch Video
ASICentral's Most-Read Stories Of 2015 Big mergers, award lists, and industry brand names dominated the page views this year on ASICentral.com. The merger between Top 40 suppliers alphabroder (asi/34063) and Bodek and Rhodes (asi/40788) sent shockwaves through the industry late in the year and unsurprisingly was the most-read story of 2015.
Here, we've compiled the 10 news stories that garnered the most page views on www.asicentral.com throughout 2015.
Exclusive! Marcus Lemonis' Secrets Of Entrepreneurial Success
Marcus Lemonis, the CEO of Camping World and host of the hit CNBC series The Profit, speaks to ASI in this exclusive interview on why some entrepreneurs are raving successes – and why others are destined for failure. Ultimately, he says, it comes down to leadership.
"Business success – and success for smaller, entrepreneurial companies – is based around the person in charge and how good of a leader they are," says Lemonis, who is also the keynote speaker at next week's ASI Show in Orlando. "They need to be clear in their goals and set a good direction for their company."
Lemonis, who tries to help turn around struggling businesses on his reality television show, also believes good leaders are intimately familiar with their financials. "I see so many business owners who just don't know what their real profits are or where their revenues are coming from every day," Lemonis says in this podcast. "If you don't know the financial data of your company, then you can't give it the direction that it needs. Good business owners are looking at financials every day."
Click here to listen to the exclusive interview with Marcus Lemonis.
Nominate Now For The Counselor Product Design Awards Counselor magazine is looking for innovative products for its annual Product Design Awards competition. Suppliers are invited to nominate their favorite eye-catching products in the following categories:
Awards & Recognition
Caps & Wearable Accessories
Meeting & Travel Products
Sports & Outdoors
Watches & Jewelry
To enter, please submit the following:
A sample of the product. (We recommend that the product be exclusive to the supplier that is submitting it, although this is not a requirement.)
A brief description of the product, including any special features.
The category that the product should be considered for.
There is a limit of one submission per category, per company. Please note that only products from North American suppliers will be considered, and that submissions will not be returned unless requested. Items that were submitted for previous Counselor Product Design Awards competitions are ineligible.
Please send samples and descriptions to:
4800 Street Road
Trevose, PA 19053
All submissions will be judged on the following areas: design appeal, functionality and the ability to attractively feature a logo (when appropriate). Winners will be featured prominently in a future issue of Counselor. All samples must be received by Friday, January 8.
In The News
Prime Line (asi/79530) announced the launch of its “Prime Madness” sales contest, which offers distributor salespeople prizes such as Final Four tickets, Samsung TVs, Apple products and Amazon gift cards for each order of $7,500 or more. The contest runs January 1 through February 29, 2016 and is open to U.S. and Canadian distributors. Prize options and contest rules are posted on Prime Line's Facebook page at https://www.facebook.com/Prime-Line-306506392547/?fref=ts.
Wisconsin Knitwear (asi/97595) announced that it has donated 2,000 knit hats along with its partnership with Travel Wisconsin and its Big Bundle Up program.
People On The Move
Hub Pen (asi/61966) announced the addition of Ian Brudenell to its team of inside sales executives. Brudenell will represent the supplier on the West Coast.
Identification Plates Inc. (asi/62150) announced that it has named Matthew Crownover as its new president. Crownover will be the third generation of his family to lead the Mesquite, TX‑based manufacturing company.
Sanford Business-to-Business (asi/84833) announced the following realignments of its sales territories. Randy Read assumes the key account manager position, based in Southern California, covering the states of CA, WA, OR, ID, UT, NV and AZ. Jeanette Hacker will take over the Midwest territory, handling, IL, WI, IN, IA, MN and MI. And, Roger Sicotte will handle the Northeast territory, including, PA, NJ, DE, NY, CT, MA, RI, VT, NH and ME.
Sterling Cut Glass (asi/89663) announced the addition of Tessa Trumble as the company's Western territory sales manager.
Ready, Set, Customize
Distributors can visit booth 1251 at ASI Show® Orlando January 5-6 for info on customizing an ESP Website. Find out more.
Another New Member Benefit
ASI recently announced a new affiliate partnership with Xpedite Fulfillment, Inc. that will allow members to save up to 25% on warehousing and fulfillment services. Find out more.
THE FREE REGISTRATION DEADLINE FOR ASI SHOW® DALLAS ENDS JANUARY 12
Attend the BIGGEST AND BEST industry event in the Southwest – AND the #1 market in the country for promotional products – when you come to ASI Show Dallas, February 9-11 at the Kay Bailey Hutchison Convention Center for FREE. Register by January 12th with promo code promogram.
Have access to a full day of education – all NEW courses and 9 NEW speakers – on February 9. And then visit the exhibit hall on February 10-11 and meet with approximately 500 suppliers with new products and fresh ideas to help you start your sales year off right!
Don't miss your chance to come for FREE – register by January 12th using promo code promogram! For more information on the full three-day schedule, visit www.asishow.com or call one of our registration specialists at 800-546-3300.
Click here to subscribe to Counselor® magazine. You must be a member of ASI to subscribe to this publication. The publisher has a right to refuse subscriptions to non-members.
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