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Hullinger Forecasts Alphabroder Future

In a wide-ranging interview during this week’s ASI Power Summit in Arizona, alphabroder CEO Norm Hullinger discussed his outlook for both his company and the market overall.

In a wide-ranging interview during this week’s ASI Power Summit in Arizona, alphabroder (asi/34063) CEO Norm Hullinger discussed his outlook for both his company and the market overall. Ultimately, Hullinger said he’s very bullish on the industry today, and he predicted that his company would nearly double its revenues within the next five years.

In fact, Hullinger said he’s shooting for alphabroder to reach $1.6 billion in sales over that time, a jump from the company’s nearly $700 million in North American ad specialty sales that it reported for 2013. Also, Hullinger explained that the growth would come from both acquisitions – of which the company already added Ash City to its coffers at the beginning of this year – and organic growth.

Hullinger even said some of that growth could come from alphabroder – solely an apparel company – expanding into hard goods, as well. Counselor caught up with Hullinger following his session to find out more of his strategies and predictions for his company. Click here to watch the video interview.