A pair of distributors catering to the entertainment industry has joined together. Vision Media Management, a marketing service and specialty merchandise provider to major entertainment studios and consumer brands, announced it has acquired Cinema Scene Marketing, a promotional products marketer that works with movie theaters. The terms of the deal were not disclosed.
“We are stronger today with the gifted Cinema Scene team on-board,” said Michael Alvarez, CEO of Vision. “With their in-theater and retail digital display network along with a great physical concessions business, combining our talents and resources made perfect sense to serve our clients in an efficient, streamlined and more comprehensive manner.”
Cinema Scene Marketing, headquartered in Overland Park, KS, reaches over 300 million movie-goers annually with its patented TrailerVision digital lobby displays. Cinema and Vision also offer posters, standees, video and signature walls, digital menu boards and branded concession items in theater lobbies. Doug Reinart, senior vice president of strategy and business development at Vision, told Counselor there are no immediate plans to relocate team members from Kansas City to Valencia, CA, where Vision is headquartered, and that Cinema Scene will remain its own company.
“Cinema Scene is thrilled to become a part of the Vision Media Management family,” said Joe Ross, managing partner of Cinema Scene. “With complementary products and similar culture, we knew they were the natural fit for us. But most importantly, Vision and Cinema Scene are aligned in our view of a future of where our collective product offerings bring incredible value to our studio clients and exhibitor partners.”
Vision Media Management, headquartered in Valencia, CA, is backed by CenterGate Capital, a private equity investment firm.