Top 40 supplier Prime Line (asi/79530) announced this week that it has signed a distribution deal with Energizer. The partnership will result in Prime Line becoming the exclusive supplier of Energizer Power Bank products to the North American promotional products market.
“We wanted to align ourselves with a trusted brand in this most important category,” said Jeff Lederer, CEO of Prime Line. “The Energizer name has great appeal because it provides a high comfort level in terms of product quality, reliability and performance. Also, the cache of the Energizer name also makes it ideal for inclusion in programs and company stores.”
Prime says that it is offering special introductory pricing on Energizer Power Bank products through the end of the year. All models are currently in stock, available with free rush service and can be viewed at www.primeline.com/energizer. Energizer joins other name brands in the Prime Line portfolio such as Leeman New York, Rubik’s, and BUILT.
Prime Line ranks number 21 on Counselor’s Top 40. The company reported 2014 North American sales of $71.4 million, a 14.6% increase over the previous year.