In its second transaction with a multi-million dollar distributor within the past few weeks, Top 40 distributor Proforma (asi/300094) announced that Ryan Andrews, president of Richmond, VA-based Venture Marketing, has joined its member network. Andrews, who previously was affiliated with Boundless Network (asi/143717), will now operate his company as The Branding Agency powered by Proforma.
“We needed a partner that would help us grow now,” said Andrews. “I’m confident with Proforma’s support we will double our sales by 2016 and we will soon surpass our $10 million goal.”
Andrews and his business partners, Sam Bendheim and Andy Harmatz, have mostly provided promotional products to their clients, but with this deal, they are looking to expand their offerings to include custom printing solutions, e-commerce and mobile marketing. Their company had primarily serviced clients in the insurance, financial services and IT sectors.
“We are excited to welcome another multi-million dollar distributor to Proforma,” said Greg Muzzillo, founder of Proforma. “Our world class support and award-winning marketing resources make it easy for highly successful distributors to continue to grow with Proforma.”
This is the second addition of a multi-million dollar distributor to Proforma’s network since the beginning of October. The company had previously signed up Petty Marketing, based in Cleveland, TN, at the beginning of the month. Proforma also said that it experienced five $2 million billing days in September, achieving its highest sales month ever, and that it is on pace for overall revenue growth of more than 10% this year. The company ranks as the second-largest distributor in the industry, with 2013 North American ad specialty sales of $348 million, an 8% increase over 2012.