Top 40 supplier alphabroder (asi/34063) has finished its integration with Ash City, the apparel company it acquired in January. Customers across the U.S. can now shop online at www.alphabroder.com for Ash City private label brands, like North End. Starting this week, alphabroder will also carry a large assortment of Ash City products in three of its primary U.S. distribution centers – Fresno, CA, Harrisburg, PA, and a new facility in Kansas.
“This is an incredible milestone for us, and we’re at a very exciting point in our journey towards combining the two organizations into one seamless-source provider of promotional apparel,” said Norm Hullinger, CEO of alphabroder. “Our focus at alphabroder is to continue to provide our customers with exceptional service, unparalleled product with industry-leading in-stock levels and accurate delivery. We very much look forward to being the comprehensive one-stop shop for all of our customers’ promotional apparel needs.”
Ash City was alphabroder’s second acquisition since Littlejohn & Co. led the recapitalization of Broder Bros. and assumed control of its board of directors in 2012. The company acquired Imprints Wholesale in late 2012 and rebranded as alphabroder in January of this year. Alphabroder ranks number one on Counselor’s list of the Top 40 industry suppliers for 2014, as the company reported $697.2 million in North American ad specialty sales last year.