Raining Rose, Inc. (asi/80489) has acquired Solar Advertising, Inc. (asi/88148), a promotional lip balm supplier from Fort Collins, CO. Based in Cedar Rapids, IA, Raining Rose made the acquisition as part of an effort to expand business in the western United States.
In announcing the deal Monday, Raining Rose said it will be incorporating Solar Advertising’s lip balm offerings, which include Natural LipFusion and Natural SugarBalm. Principals and employees from Solar Advertising are joining Raining Rose as part of the transition. Solar employees will continue working out of the Colorado office, with Solar President Lindsey Whitney managing customers that previously worked with the Colorado-based supplier.
Chuck Hammond, CEO of Raining Rose, said the combined suppliers share a mutual passion for delivering high-quality lip balm, as well as the same vision about how to provide customers with outstanding service.
“We’re very excited to be working with Solar Advertising,” said Hammond. “We look forward to showing Solar Advertising clients what Raining Rose has to offer in both an expanded product line and an expanded service staff.”
Whitney offered similar sentiments. “Our complementary goals and values made for an easy decision when looking at the future of Solar Advertising,” Whitney said. “While much of our customer experience will remain the same, I am excited about the added benefits and services this acquisition will bring.”
Raining Rose manufactures lip balm and other natural body care products, including USDA-certified organic items, at a 127,000-square-foot facility. The fast-growing company engineered sales growth of 153% between 2011 and 2015. Inc. magazine has recognized Raining Rose eight times on its Inc. 5000 list, while the Initiative for a Competitive Inner City has included the supplier on its Inner City 100 list 10 times.