The past two years for American Apparel (asi/35297) have had more twists and turns than a television drama, from the ouster of Founder Dov Charney to the company’s recent declaration of bankruptcy. Now a new leadership team seeks to reinvigorate the company and set it on a profitable path. Brad Gebhard, the new president of global wholesale (which oversees promotional products sales) sat down with Counselor for an exclusive podcast about American Apparel’s future.
“My first objective is what we’re calling operational excellence,” Gebhard said during the interview. “We want to improve the overall operations and the way we manage the business. That starts out from the time a customer calls in and wants to speak with one of our customer service reps, where they can work with that customer to make sure they have a positive customer experience.”
In the Q&A, Gebhard speaks about American Apparel’s role in the industry moving forward, the culture at the company and the legacy that Charney left behind. Click the link below to listen this exclusive podcast.