Counselor Unveils 2015 Power 50

At a ceremony held during the ASI Power Summit in Dana Point, CA, Counselor magazine unveiled its 2015 Power 50. The rankings of the most influential executives in the ad specialty industry are headed up this year by Kevin Lyons-Tarr from 4imprint (asi/197045), the Top 40 distributor that is an e-commerce powerhouse in the industry.

Following Lyons-Tarr in the top five of the list are: Norm Hullinger from alphabroder (asi/34063); the father-son duo of Marty and Jeremy Lott from SanMar (asi/84863); Bill Schmidt Sr. and CJ Schmidt, another father-and-son pair from Hit Promotional Products (asi/61125); and Proforma’s (asi/300094) Greg and Vera Muzzillo.

“The men and women on the 2015 Counselor Power 50 list are the most influential executives in today’s ad specialty market,” said Timothy M. Andrews, president and chief executive officer of ASI. “They’re the ones who dream up the great ideas – and then stop dreaming and get the job done. Their innovative approaches to business are changing the way we all do business.”

First announced at a dinner at the St. Regis Monarch Beach resort, the 2015 Counselor Power 50 is made up of the executives who have the most influence over how business is done in this market – both currently and into the future. It contains distributors and suppliers, as well as some traditional market outsiders who impact the industry’s operations. Including a record 12 new additions, the members of this year’s Power 50 also give a nod toward e-commerce and the impact it’s having on how everybody operates in the promotional products market.

Click here to see the complete ranking of the 2015 Power 50. And, to view pictures and videos from this week’s ASI Power Summit in California, go to