Top 40 Supplier BIC Graphic (asi/40480) announced yesterday that it is discontinuing distribution of Sheaffer brand writing instruments.
Last year in November, BIC Graphic and A.T. Cross (asi/47520) signed a global distribution agreement for BIC to continue selling Sheaffer writing instruments and accessories in the promotional products and business gift channels. A year later, that distribution agreement is coming to an end.
The last day distributors can order Sheaffer pens from BIC is December 11. BIC will ship the writing instruments up until January 29, 2016. While BIC will no longer provide Sheaffer writing instruments, it will continue to provide Sheaffer branded bags and accessories through 2016.
“We would like to thank BIC Graphic for their many years of dedication in developing Sheaffer business gift sales across the world,” said Tim Williams, general manager at Scheaffer.
“The Sheaffer line has long been a prestigious part of the BIC Graphic catalog,” said Edgar Hernandez, vice president/general manager of BIC Graphic Global. “We wish A.T. Cross and the team at Sheaffer all the best and continued success.”