In honor of Veteran’s Day, Top 40 supplier BIC Graphic (asi/40480) announced this week that it has raised nearly $200,000 for the Wounded Warrior Project (WWP) in 2015. The company announced a partnership with the charitable organization at the beginning of this year, and the result to date has been a total contribution from BIC Graphic of $198,000.
“We’ve been so pleased by the industry’s response to our efforts on behalf of WWP,” said Emmanuel Bruno, vice president and general manager of BIC Graphic North America. “Our customers continue to support and promote our cause marketing program – we are far ahead of our original guarantee and look forward to the year’s final result.”
Upon announcing the program in January, BIC Graphic made an initial donation of $50,000 to WWP and also began a year-long cause marketing campaign that donates two dollars for each order of select BIC Graphic products. That campaign has resulted in $128,000 in funds going to the WWP. That amount plus BIC’s initial $50,000 donation and the company’s employees pledging $20,000 more, has brought the total BIC Graphic contribution to almost $200,000 through the first 10 months of the year.
WWP, which is based in Jacksonville, FL, has a mission of helping wounded service members. The organization provides 20 programs and services structured to engage warriors, nurture their minds and bodies, and encourage their economic empowerment. All the programs that WPP offers are provided free of charge to veterans and their families.