ADG Acquires Essentials Lines From Carlson Craft

ADG Promotional Products (asi/97270) has obtained the Business & Menu Essentials business segments from the Carlson Craft Binder Division (asi/43923). Both ADG and Carlson Craft are separate operating units of Top 40 supplier Taylor Promotional Products. Financial terms of the deal were not released, but it will result in the product lines transferring to ADG starting January 1, 2016, and they will be a part of ADG’s catalog and website product listings under the Windmill brand of planners.

The Business Essentials line (also known as Presentation Essentials) features binders, padfolios, planners and more. The Menu Essentials line is geared toward restaurants and includes menu covers, coasters, check presenters and more. “We are excited to be able to offer even greater customized capabilities on planners, binders, menus and presentation folders and further strengthen the Windmill brand,” said Tom Donlin, national sales manager for ADG. “Today, more and more business clients require personalization and customization of their promotional materials to target specific audiences. That is exactly the solution the Windmill brand provides.”

According to Top 40 data from Counselor, Taylor Promotional Products is the 16th-largest supplier in the North American ad specialty industry with revenue of $99.2 million in 2014. Other supplier companies under the Taylor umbrella include Navitor (asi/81500) and Label Works (asi/66040).