|Vol 0540, November 26, 2008|
Prices Pinch Business Profits
Video Report: Industry Prices On The Rise
Whether it's increasing cost of oil or the value of the dollar or new laws in China, ad specialty suppliers are facing a new reality right now: the need to raise prices mid-year. In this Counselor PromoGram news video, Editor Andy Cohen discusses some of the reasons behind the need for price increases, and he offers some advice to distributors who will be facing increasing costs in the goods they sell to their clients over the coming months. Click here to watch this news report on ways to combat rising prices.
Earthquake Affects Industry
As far as the
ad specialty industry is concerned, the quake primarily affects
suppliers who import soft goods such as sneakers and apparel,
says Randy Chen, a sourcing agent with Impex International. That's
what most factories in the Sichuan province where the earthquake
hit produce, and even so, the region's extremely
hilly and mountainous terrain discourages most businesses from
settling there. But still, the real damage, as David Nicholson
of Leed's (asi/66887) says, may be yet to come.
He says that while Leed's hardly does business with any factories
in the quake-impacted area, even manufacturers whom they work with
outside of Sichuan are worried. "We have heard from a number
of our factories that this is an area where a lot of their workers
come from and the big concern now is that many of them obviously
have family members that have been hurt and they may be looking
to return home," he says. Nicholson says the message was
more of a heads-up, as these factories are bracing for a shortage
in labor once transportation routes reopen.
Thomas Aufman, president of Aufman Specialty Advertising Inc. (asi/127350), died on May 4 after a long battle with cancer. He was 71. Aufman was born in Pittsburgh and served in both the Army and Marine Corp. He worked in the insurance business and real estate market before forming Tommy T-shirts in 1981, which became Aufman Specialty Advertising in 1983. He was involved in numerous organizations including the Three Rivers Advertising Specialty Association, Lion's Club, Rotary Club, Shriners and he was a founder of the North Hill Chamber of Commerce. He was also an avid fisherman and sponsored numerous local community events and organizations.
"Tom had a huge heart and helped so many people in so many walks of life," says Dave Marko, vice president of sales for Aufman Specialty Advertising and friend for 17 years. "He was the type of person you could call at 3:00 in the morning if you were having problems. He always said he should have been a counselor. As a business person, he was always on the forefront. He was very aware of the changes going on in the industry and could see where it was headed. He will be missed."He is survived his brothers, Gerard, Joseph, William and Karl; daughters, Michele Swatchick and Laura Young; grandson, Alexander Young, granddaughters, Daniele and April Swatchick and numerous nieces and nephews.
Latest In Light-Up Items
This August, Counselor magazine will debut its first-ever HOT Issue. The whole issue will be dedicated to the people, places and topics that are the most popular – or, hottest – in the ad specialty industry.
To kick off the HOT Issue, Managing Editor Joe Haley is asking for your help in picking the coolest products on the market today. Each week, we'll present a new episode of The Joe Show, where we'll show off five products in different categories. And then it will be up to you to vote on the hottest product of the bunch.
This week, we offer five of the newest light-up products available right now. Click here to see a video of all five products and then send an e-mail to Andy Cohen at email@example.com to vote for your favorite of the five.
Click here to watch The Joe Show.
Holds Employee Video Contest
McHugh says the contest
honored a grand prize winner and two runner-ups taking home the
cash prizes: $1,000 and $250, respectively. "We
wanted to shake things up and are always looking for ways to keep
our marketing current and in touch with trends," McHugh says
of the impetus for the contest. "Plus, we just launched
a great new Web site and having the videos online seemed like a
great way to draw traffic to the site."
On Counselor's Hot List
Are you doing something unique, hip, fun or trendy in the industry right now? Do you know somebody who is? Counselor is looking for nominations of people for its first-ever Hot List, which will be published in August - our Hot Issue. We're on the lookout for anyone in the industry who is taking an interesting approach to business, shaking up the status quo or simply networking like a maniac at all hours of the night. We're in search of those people who are making the industry a unique marketplace that's fun and energetic.
Please send an e-mail to Andy Cohen at firstname.lastname@example.org explaining in 50 words or less why your nomination should be recognized on Counselor's Hot List in August.
Out The ASI Canada Road Tour
Plan to attend the brand new ASI Canada Road Tour next week. Visiting Ottawa (May 26), Toronto (May 27), Hamilton (May 28), and London (May 29), the ASI Canada Road Tour will be presenting over 40 of the industry's BEST suppliers. Register today at www.asicentral.ca or call 1-800-546-1232 for more information.
the Uniform Business at Two-Day School
Promotional Products Distributors are well suited to enter the uniform business in a professional and competitive way. Join Unilink June 23 & 24 for an interactive workshop designed to help you understand the difference between your current business and the uniform business. It will provide help and practical advice for your particular business base, demographic, and budget, which you can take home and use to start expanding your sales and profits. For additional information or to register for the workshop, visit www.unilinkonline.com/uniformtraining or call Lisa Wacker at 800-546-5567 x 113.
Ace Products (asi/30112) was certified by the Minority Business Development Council as a minority owned and managed company.
The Coleman Co. (asi/45647) unveiled its patent-pending Green Key tool, which allows propane cylinder users to empty and discard such containers along with regular household trash.
Crystal D's (asi/47759) Bridget Dahlgren earned her Certified Recognition Professional Designation at the 11th Annual Recognition Professionals International Conference in Newport Beach, CA.
Wolfe City, TX facility now offers printing on Magnecote magnetic
paper that can be perforated, die-cut and laminated.
iPROMOTEu's (asi/232119) 10 new distributors joining the company in April 2008 represent $2.2 million in annual sales volume.
The Magnet Group (asi/68520) launched a newly-designed Web site at www.themagnetgroup.com.
Nyberg, Fletcher & White
(asi/286300) has been purchased
by Diane Kozel, president of the company.
On The Move
|PRODUCT OF THE WEEK|
natural and eco-friendly"
other new and creative products,
The following are the dates and locations for The ASI Show in 2008:
Plus, don't miss the ASI Advantages Roadshow, the industry's #1 traveling show. Visit www.advantagesroadshow.com for the complete 18-week schedule!
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