From the Show Floor at ASI Las Vegas
Andrews Kicks Off Education Day;
Watch The Interviews
Speaking to a standing-room-only crowd
yesterday morning, Timothy M. Andrews,
president of ASI, presented a keynote session
on the Top 10 Ways to be More Successful.
Along with personal stories and topical anecdotes, Andrews provided such important
business tips as “Differentiate yourself and your brand.”
“It’s vital to figure out
what clients want and then do that better
than anybody else,” Andrews told
the audience. “Have a message that
clearly articulates what makes you different
advice that Andrews gave the crowd
was to watch your brand, know your
business inside and out, know your
strengths and weaknesses, listen to
your clients and admit when you’re
wrong. “You have to know when
you’re wrong and admit it quickly,” he
said. “You may not be able to
completely fix it, but admit the error
and do everything you can to make it
PromoGram caught up with Andrews
after his keynote to ask him his
thoughts about his session. Click
here to watch the interview.
here to watch some
distributor audience members react
to Andrews’ session.
Spirit Award Winners Honored; Watch
ASI honored multiple winners of its Spirit Awards at a reception last night in
the Las Vegas Convention Center. Counselor PromoGram turned the camera
on some of the winners to interview them immediately after they received their
to watch an interview with Gene Geiger
of Geiger (asi/202900), the
winner of the Distributor Family Business
of the Year award.
to watch an interview with Brandon
Mackay, the head of SnugZ USA (asi/88060),
the winner of the Supplier Family Business
of the Year award.
here to listen to an
interview with Marc Held, the winner
of the Representative of the Year
here to watch an interview
with the head of Post No Bills,
a CorpLogoWare (asi/168827)
affiliate, the winner of the Best
Client Promotion award.
here to watch reaction
from Source Abroad (asi/88242),
the winner of the Fastest Growing
Here are the winners of the other
awards that were presented last night:
Fastest Growing Distributor: Gimmees.com
(asi/207070) Stitches Family Business Award: Super
Embroidery Inc. (asi/339634)
Distributor Showroom of the Year: Brand
LogoMall Web Site of the Year: Doug
Fregolle Promotions (asi/198365)
Best Distributor Self-Promotion: Proforma
Best Supplier Self-Promotion: iClick
Personal Electronics (asi/62124)
Best Counselor Ad – Wearables:
Best Counselor Ad – General:
Bic Graphic USA (asi/40480)
Best Counselor Ad – Insert: Bella
Best Advantages Ad: All In One (asi/34256)
Best Email Express Ad: Thunder Mug
Best ESP Online Ad: FootPrints USA
Innovative New Product: Sourcery (asi/88209)
For a full report on the winners of
the ASI Spirit Awards, check out the
May issue of Counselor.
Lunch & Learn:
Visualize Your Success
Good business sense includes
connecting with your
customers on an emotional
level, said Fred Sarkari,
Lunch and Learn session,
How the Top 5% Think:
Principles of Great Leaders.
make a lot of buying
decisions based on emotion,” said
Sarkari, president of management
for Life. He explained
that successful business
owners need to visualize
their successes and take
risks where necessary
to grow their businesses – and
their clients’ businesses.
next time you talk
to a client, whether
it’s face to
face or via e-mail
or telephone, ask yourself
what emotions you left
your customer with,” he
said. “If you
that question, you
need to re-evaluate
your definition of
really connect with
a client, Sarkari advised
the audience to help
the customer visualize
the end results of
a project. “They
should feel that you’re
really listening to
them, and that you
want them to succeed,” he
said. “And, challenge
them to try things
is one of the best
attended in my 10 years
in the industry,” said
Darlene Fredell, principal
at San Francisco-based
learned that you really
need to bring fun to
every client meeting.
It’s really easy
to forget that we’re
in a fun business,
so if you try to act
too professional, it
can be boring.”
has stepped down
as Cyrk CEO and
away from the
the next few
months as a replacement
found. In a letter
to the industry
he stated, “When I came to Cyrk in November 2004, I committed
myself to a two-year assignment out west in Seattle. Now almost two and a half
years later it’s time for me to move on and head back east to pursue different
avenues both personal and business.”
Cyrk after several
years of dramatically
that saw the company
go from the largest
industry in 2000
to 30th on the Counselor
Top 40. In
2006, the company
fell to 37th on
the Top 40 list.
the Cyrk is in
a much better
it was several
years ago and
that the parting
are people out
there that are
going to try
and spin it to
mean Cyrk is
in trouble,” he
is total nonsense.
who owns us,
is totally happy
with where we
are. This is
more about fit
and trying to
from its publicly
held parent company,
in an asset purchase.
Terms of the
deal were not
reason for the
to give Kolder,
for the licensed
a greater presence
in the promotional
products industry. “Our
is licensed properties,
so this was a
good avenue,” says
Kolder CEO Charlie
also has a large
which is a lot
to shipping and
we are in the
very tip of Texas.”
remain the same
for the foreseeable
names and ASI
numbers. The only
change is that
former NUMO President
will stay on
as the company’s
been spread far
too thin in the
value to us is
in sales and
not having to
focus so much
Adds 15 New Members To Million
Million Dollar Club grew by
15 members in an induction
ceremony at its annual Million
Dollar Club trip held earlier
this month at the JW Marriott Resort & Spa in Palm Desert, CA. The new members,
as well as all existing members, were given an all-expenses paid trip to celebrate
their success in achieving annual sales of $1 million or more. Likewise, 21 existing
members were recognized for membership in Proforma’s Multi-Million Dollar
Club. The total membership of the club is 97 of which 71 were in attendance.
“We welcomed 15 new
members to our prestigious
Million Dollar Club and six
new members to our Multi-Million
Dollar Club,” says Greg
Muzzillo, founder and co-CEO
of Proforma. “We are
proud of our owners’ wonderful
accomplishments. These individuals
are truly leaders in our industry.”
has partnered with Ted Davies, “The
Promotion Coach,” to coach
and train all of its new and
existing distributor affiliates.
It also added 18 new distributor
affiliates in February totaling
$4.9 million in annual sales.
Media Tree (asi/70303)
is giving $100 VISA gift cards
to any distributor rep who places
an order of $500 or more of its
Stored Value Promotion Cards
through March 31.
has added the Stormtech line,
which consists of 24 styles,
including jackets, raincoats,
parkas and fleece jackets for
both men and women.
On The Move
Edwards Garment Co. (asi/51751)
has promoted Gary Schultz to
Media Tree (asi/70303)
has hired Rob Wilson as director
of strategic marketing.
online presence, Absorbent Ink,
has appointed Scott Wenzel to
director of sales.
PromoShop Inc. (asi/300446)
has hired Elise Goldberg as import
coordinator (Orange County);
Jennifer Escoto as receptionist
(LA); Matt Kurowski in sales
(LA); and Bill Bradock in sales
other new and creative products,
visit the Product Central section
Everybody uses paper clips, EZ clip @ EQPasi/43008 - Everybody
uses paper clips. Accessorize
your mailings with EZ clips
and make your brand visible
and useful. View Special...
Complimentary Seba Caps!! ASI Show Las Vegas
Booth # 922 asi/86043 - Seba
offers Direct Manufacturing
on custom caps, visors,
bags, jackets, shirts and
much more. We offer low
minimums, Free Spec samples,
Free Digitizing and Fast
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Go Seba! Call for details.View Special...
Unique Banners at Unbelievable Prices from Move
In Media Marketing LLCasi/72667 - Increase
your business's visual
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our exclusive vertical
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and horizontal Pop-Out
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sided banners will allow
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PLWC's Beverly Hills Bottle with Swarovski -
the Perfect Promotion! asi/79349 - Whether
you are celebrating, having
a fundraiser or just gathering
for a corporate event,
our CUSTOM LABLED BOTTLED
WATER is the PERFECT accompaniment. View Special...
Jo-Bee's Buzzer Beatersasi/51650 - Go
to www.jo-bee.com for information
on rush service and set up
charges. JO-BEE MAKES IT
Drawstring Back Pak as low as $1.99(r) Order
Now!asi/65595 - Order
Now - 1-888-KOOLPAK or
visit us at www.koolpak.com.View Special...
In-Stock Chef & Server Restaurant Uniforms by
Aprons, Etc.asi/36558 - Promotional
Uniform garments to the
Food Service Industry...Start
your new sales success
journey today!View Special...
World's only Clock Calendar--SAVE 75% PSA asi/35400 - World's
only Clock Calendar. We've
taken the best 3-Month Calendar
and made it better by adding
a fully functional clock.
Regularly priced at $16.95,
you can now get a Self Promotion
special for only $3.99 Each.View Special...
Hot Gadgets at Unbelievable Prices! Firefly
USB Drives-Video/MP3 Players-USB
Drive Pensasi/63053 - See
the best pricing on our
most popular gadgets & also
a video from ASIShow Dallas
featuring our new products!
Visit us at ASIShow Las
Vegas, March 20-21, Booth
#234. For more info call
CorporateKey at 1-866-438-5655
or visit www.CorporateKey.com.View Special...
Unique Cell Phone Holder Stress Relieversasi/79525 - We
are committed to the highest
level of customer service,
quality products, and punctual
shipments. We expect our
level of service to exceed
your expectations. View Special...
Get the SPIRIT. March Madness Specials!asi/88740 - "The
World's 1st and Largest Manufacturer
of Foam Cheering Hands!"View Special...
Imprinted Pens As Low As 7 cents!asi/92398 - Absolutely
lowest Prices for Promotional & Specialty
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Emblems, Badges & Patches - No Artwork Charges!
Free Sample!asi/98264 - Custom
Emblems, Badges & Patches
for heat sealing or sewing
to apparel. No artwork
or set-up charges & quick
turn-around times! Embroidered
or Perfect Print emblems,
Embroidered American Flags
and Magnetic Badges available.View Special...
Special Pricing Offer asi/70122 - Limited
time offer - place your orders
today to take advantage of
this special pricing!! View Special...
Coolers, Drawstring Back Pak & Lunch Paks! $1.99(r)
Order Now!asi/65595 - Order
Now - 1-888-KOOLPAK or
visit us at www.koolpak.com. View Special...
DEBCO (ASI 48885) VOLUME REBATE POTENTIAL!asi/48885 - Providing
Promotional Products Solutions
Since 1983. Check out the
latest timely Golf Flyer...perfect
for e-mailing your client
base. Hard copies available
if needed! View Special...
The Fold 'N Hold Cooler Means Cool Convenienceasi/79530 - Stores
Flast. Holds Tons. Very Cool!View Special...
3D Crystal Wine Stopper/Letter Opener/Dog Tag
ASI Vegas Showasi/49723 - 3D
Crystal Wine Stopper from
Digital Crystal ImagingView Special...
Sticky Drive-Exciting New Interface Platformasi/56778 - Manage
your Music, Photos, and Apps
on any USB removable device.
'stickydrive' is a software
platform for removable devices.
Customize your own drive
with the stickydrive!View Special...
Be Global with Replogleasi/82050 - Replogle
Globes can be customized
with your corporate logo
or personalized for use as
a gift or award. Our Current
offering of more than 100
models with a variety of
price points, finishes and
designs reflects our belief
that globes matter. View Special...
Easy to Sell Health Care & Nursing Promotionsasi/42989 - Jump
start your nurse recruiting/nurse
appreciation week promotions
with two of the industries
hottest new products. Our
products are low-cost, high-value, & American
made. Deliver a promotional
product that everyone can
use & appreciates.View Special...
No Cost Spec. Samples - Acrylic Magnets!!asi/72521 - Write
more orders by taking advantage
of our FREE Spec sample program!
NEVER SEEN BEFORE! Spring Special on SWEATBAND
WATCHES!asi/90298 - A
PROMOTIONAL PRODUCT LIKE
NO OTHER! Our NEW, UNIQUE
SweatBand Watches(TM) are
Truly Ideal for Any Promotion!
CUSTOM MADE TO YOUR DESIGN!
FREE GIFT BOXES on orders
over 1,000 pieces placed
before May 1st! View Special...
Introducing PWS Smart Tools!asi/75731 - Save
time with PWS Smart Tools – automatic
e-notification of order status.View Special...
Spread out your AD and message with NEW revolutionary
Water Billboard by Jet
Creations Inc.asi/63340 - Hosting
an event at water front?
Sponsoring a beach party?
Put your AD and message
on Jet Creations' new Water
Billboard. The billboard
can float above water,
tow by the boat, or sit
on the ground. Act now
to enjoy special Summer
Hot Deal discount!View Special...
4-Color Process Printing now available! asi/75740 - The
Premier Line ASI 75740- 4-Color
Process Printing Exclusively
from the Premier Line. The
Premier Line's new advance
technology allows you to
print your name and logo
in 4-color process print
on a wide selection of bags. View Special...
EVANS FAVOR-ITS! 2nd Quarter Promotionasi/52840 - When
it comes to promoting "it",
EVANS has products that keep
your advertising message
on top. Receive EQP on the
#404 4" Keep-it Clip™ #1745
Buckle-it Luggage Tag™ #411
House Keep-it Clip™ & 1760
Grip-it Luggage Identifier™.View Special...
It's March Madness at Heritage Sportswearasi/60582 - Don't
miss out on this limited
time offer, contact Heritage
Sportswear today.View Special...
Caps from 49 cents - Lead time 7 days & Upasi/92398 - Absolutely
lowest Prices for Promotional & Specialty
Products. View Special...
Full Color Image Captured in Elegant Crystalasi/49715 - Exciting
New Technology High quality
color images captured in
elegant crystal. Ask us about
free spec sample. DigiCrystal’s
process combines the beauty
of full color pictures & the
quality of fine crystal into
high quality meView Special...
Terrific Calculator Special & Free Sample-Hurricane
Lineasi/66010 - Hurricane
Line boasts a flawless
record of on time delivery
and also offer FREE Rush
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ASI PHILADELPHIA FREE REGISTRATION DEADLINE APPROACHING The free registration* and paid seminar discount deadline* for The ASI Show Philadelphia is just weeks away — April 6. Make sure you're part of the industry's fastest-growing Northeast show — May 3-5 (new, earlier dates) — at the Pennsylvania Convention Center. Visit The ASI Show web site to register today.
Featuring a three-day format that includes The ASI Show Education Conference followed by two busy exhibit days, ASI Philadelphia offers a unique opportunity for you to build your business by meeting one-on-one with 400 innovative suppliers and discovering the hottest products and services at the start of the second selling season!
Plus, don't miss a once-in-a-lifetime opportunity to see former President Bill Clinton [http://asishow.com/Philadelphia/PH07KeynoteD.html] give an inspired Keynote presentation. The first 1,500 ASI members to register will receive a free general admission voucher to this exclusive program. Only 200 vouchers are still available — so register today!
ASI SHOWCHICAGO ONLINE REGISTRATION NOW OPEN The online registration site forThe ASI Show Chicago (July 10-12) is now live. Don't miss the industry's largest summer show and biggest show in the Midwest as you prepare yourself for the all-important second selling season.
Register today at www.asishow.com. ASI members can receive free admission*, a free hotel room* and two free tickets to the Gala Celebration*.
*ASI member benefits only.
The following are 2007 dates and locations for TheASI Show:
March 19-21: Las Vegas, NV
May 3-5: Philadelphia, PA
July 10-12: Chicago, IL