Thrives on Show Promotions
Sierra Pacific Apparel (asi/87224) had its first giveaways of the year
at the ASI Show Orlando, the PPAI Expo in Las Vegas, and the Imprinted
Sportswear Show in Long Beach, CA, last month. The apparel supplier handed out
samples of one of its shirts and gave away $100 every hour to someone wearing
the shirt on the show floors. Each winner received a raffle ticket for a final
drawing for a Dell notebook computer.
month, Sierra Pacific gave
out samples of its FeatherLite
Oxford shirt and typically gave
away about 600 shirts. “It
draws people to our booth and
gets the impression out there
to the right people,” says
Sales and Marketing Manager Mark
J. Goldwater. “The growth
that we’ve had is directly
attributable to the giveaways.”
lucky sample recipient was also awarded
a laptop at each of the three shows.
At the ASI Show Orlando, George
Heinrich of Anna Imprinted Specialty
(asi/122231), pictured here,
won the Sierra laptop.
Unveils Site for
Orbitz, the online
travel company, has
launched a Web site
to the needs of small business travelers. The “Road Warrior” micro-site
(reachable through www.orbitz.com and roadwarrior.orbitz.com) functions as a
virtual personal assistant and travel agent. “With our new specialized
micro-site, we’re making it easier for these customers to plan and book
every aspect of business travel,” says Randy Wagner, Orbitz Worldwide chief
Alerts that can proactively
notify travelers and
of flight changes
or delays. Additionally,
in the case of late
arrivals Orbitz will
call a hotel to ensure
room is protected
and find and re-book
customers in a comparable
hotel, if necessary. OrbitzTLC
Mobile Access enables
travelers to check
itineraries and other
from mobiles devices.
The site will also
feature hotel critiques
written by actual
as well as Frommer’s
an exclusive offering
which focuses on
supply chain solutions
for clients’ promotional
and company stores.
The offering includes
an in-house creative
staff as well as
its larger clients,
the NDEPTH program,
a risk-free no
of its customers’ promotional
Through this methodology,
cost savings for
its clients – in
fact, the company
says it is able
to identify and
savings of up to
20% or more.
Fix the Supplier-Distributor
Do you have ideas on how distributors and suppliers can work together better
to create positive results for both sides? Counselor wants to hear from
you. For an upcoming feature story on ways to strengthen the supplier-distributor
partnership, Counselor is looking for people to interview on both sides
of the fence. If you have some strong thoughts on this subject and are willing
to speak to a reporter about it, please send a quick e-mail to Andy Cohen, editor,
at email@example.com. In the e-mail,
make sure to include your name, company and a phone number where you can be reached
during the day.
Its 10th Annual Show This
As the industry's
longest-running show in
Las Vegas, ASI
Las Vegas has
a spectacular event planned
which features an unbeatable
Taking place at the Las Vegas
Convention Center, The
ASI Show Las Vegas is
March 19-21. Highlights of
the show include the acclaimed ASI
Show Education Conference,
thousands of innovative items,
daily free networking events,
a private performance by
exclusive tickets to The
Beatles LOVE by Cirque
du Soleiland three Keynote presentations.
For more information on The
ASI Show or to register,
visit www.asishow.com or
call 877-ASI-SHOW today.
The first 1,500 ASI members to register
will receive a free voucher to see
former President Clinton's Keynote
on May 5.
You can register online for The
ASI Show Philadelphia, May 3-5,
at www.asishow.com. Or,
call 877-ASI-SHOW with any questions.
In the News
Geiger West (asi/202900) recognized
several of its production partners
at its 20th Anniversary Education Conference.
Jeff Stevens, Shelley Stevens and Larry
Willis of WesCo Marketing were named
Best Multi-Line Representative and
Julie Thomson, Donna Barnes and Germaine
Geronimo of SanMar (asi/84863)
were named Best Customer Service Team.
Rick French of Leed’s (asi/66887)
was named Best Production Partner Representative
and Leed’s (asi/66887)
was named Best Production Partner.
Geiger West (asi/202900)
raised over $15,000 at its Make-A-Wish
Foundation Silent Auction at its 20th
Anniversary Education Conference.
Grand Ideas Inc. (asi/212769)
was named by the Charleston Regional
Business Journal as one of its “Roaring
20.” The annual award ranks the
fastest growing companies in the tri-county
Heritage Cross Apparel (asi/60578)
introduced four new styles to its performance
collection: a diamond pattern mock,
a three-button polo with sleeve and
back color inserts, a tone-on-tone
bird’s eye stripe as well as
a body-mapping piece.
selected at random its January winners
for its Customer Loyalty Program. Graham
Marketing Group (asi/212461)
won the $250 first prize, Creative
Images Advertising Specialties won
the $150 second prize and Tae Design won
the $50 third prize.
Pioneer Balloon Company (asi/78200)
awarded Nancy Bercovitz of Multiline
Marketing Group its Pioneer Rep of
the Year Award.
Premier Promotional Group announces
the addition of distributor Adcentives
West Inc. to its membership organization.
Specialty Advertising Association
of California welcomes its new president,
Tom Levin of Magnet LLC (asi/68520).
The organization also welcomed new
board members Drake Harrison of Evans
Bill LaBar Jr. of California Marketing
Group (asi/155920) and Craig
Nadel of Jack Nadel International (asi/279600).
On The Move
Ace Marketing & Promotions Inc.
(asi/103085) announced that
it has retained Paul Pickard through
2009 as a business advisor. Pickard,
who previously was president and COO
of American Identity (asi/120601),
will also become a member of the company’s
Barton Nelson Inc. (asi/38670)
announced that Gabe Nelson has been
named vice president of sales and Brian
Porter has been named national sales
Broder Bros. (asi/42090)
announced the addition of Girisha Chandraraj
as vice president of marketing.
Newton Manufacturing Co. (asi/283300)
promoted Molly Beavers to marketing
S. Owens & Co. Inc. (asi/75530)
promoted John Colbert to supervisor
of the shipping department, Blanca
Castillejo to supervisor of the resin
department and Manuel Nunez to assistant
supervisor of the plating department.
OF THE WEEK
with Compass Tagmaster(ASI/48500).
get lost when out for
a walk! Exclusive Patent
Protected Tagmaster Item
Priced as low as $3.80
on a C.
steps and distance up
to 20 miles
stride and weight Includes
stride and weight Includes
calorie counter Stop
other new and creative products,
visit the Product Central section
EQP on Pens expires 04/30/07asi/57956 - The
Graphco Line asi/57956
EQP On Pens – Don't
miss out on this spectacular
End Quantity Pricing
special on pens. Order
just the minimum of
500 pieces. Don't forget
about our free 24 hour
rush service! View Special...
Hand Sanitizers 5% off end-quantity price!asi/62050 - Clean
up with HumphreyLine
sanitizers as low as
Free Samples and Special Offer for all Mille
Lacs Customersasi/68680 - Attention
all Mille Lacs Customers
- Limited Time OfferView Special...
New! LED Flashlight and Laser Pointer in One asi/79343 - Visit
us at the ASI show
in Las Vegas from March
Custom Labeled Water Bottles from PLWC!asi/79349 - You
asked for it...And
We heard you...COMING
SOON PRIVATE LABEL
CRYSTALIZED GLASS BOTTLES! View Special...
No Set Fee on New 2007 Products from The Lip
Balm Companyasi/80489 - New
2007 Products from
The Lip Balm Company.
No Set Fee.View Special...
Special Offer from Castelli asi/70122 - Undated
Products are Never
Out of Style!!View Special...
Next column pricing on Belt Buckles, Product
By Design, Inc. asi/79690 - Turn
your customer's ideas
into stunning Belt
Buckles with the
experts at Product
By Design.View Special...
Alo available at Statonasi/89380 - Family
owned and operated...since
Happy Valentine's Day from SUNSCOPEasi/90075 - Calculators & LED
lights! Our most popular
mini-flipper calculator & LED
light - below EQP prices
with low minimums!
SUNSCOPE is a top 40
DEBCO... Asks Why Not?asi/48885 - DEBCO
(ASI 48885) has been
Since 1983. Check out
the latest timely Golf
e-mailing your client
base. Hard copies available
if needed!View Special...
Over 100 NEW items under $5 - AP Specialties asi/30208 - AP
a variety of promotional
products and unique
gift sets . Over 100
new items under $5
for everyone's budget.
Order your 2007 catalogs
LOGO GOLF CLUBS; Tournament Prizes, Client Gifts
as low as $19 NET!asi/30528 - Logo
Golf Clubs make great
Golf Tournament prizes
and giveaways! Choose
laser engraved or
full color epoxy
dome models as low
as $19 net. Gold-
Plated models offer
a classic touch of
elegance for your
March Madness! What's the buzz?asi/37865 - March
Madness is here! Affiliate
your client with the
buzz of March Madness.
Customize your sports
or soccer balls- mini's
or official size. Mention
this ad to get your
From Executive to Inexpensive!asi/63053 - $29.99(net)
Digital Photo Displays,
$12.99(net) MP3 Players,
Wind-up White LED Lights
under $3.00(net) from
Prices on the coolest
gadgets for tech gifts
and giveaways! Visit
New Contract Program Delivers Lowest Pricing
for Compressed T-shirts! asi/87425 - You
buy the blank t-shirts
and leave the Printing
and Smashing to us!View Special...
Valley Forge Flag welcomes the NEW year with
NEW lower custom
flag pricing!asi/93250 - NEW
lower digital custom
flag pricing for
The perfect gift for today's hi-tech worldasi/40512 - Generate
excitement with your
clients for all your
Cell Phones, Blackberrys,
iPods, PSPs, cameras-Your
With a dead battery,
these items are useless.
Not anymore, this is
why the EnergyPORT
is the pefect itemView Special...
Easy to Sell Mothers Day Promotionsasi/42989 - Start
planning your Mothers
Day promotions with
one of the industries
hottest new products.
If you call on retailers,
manufacturers of retail
products, salons or
spas; you must read
these case histories.View Special...
Crown Products Health and Beauty Specialsasi/47700 - Promotions
for a Healthy Bottom
Custom logo kites. Great for springasi/96910 - Custom
logo kites will keep
your message flying
high this spring.View Special...
The following are upcoming
dates and locations for TheASI
Advantages Road Show:
19 – Feb.
23: Boston, New York
City, Northern New Jersey,
March 5 – March
9: Cincinnati, Columbus,
Cleveland, South Detroit,
March 12 – March
16: Minneapolis, Des
Moines, Omaha, Kansas
City, St. Louis
you'd like us to send Counselor PromoGram FREE
to anyone else at your company (or to
your off-site sales reps), just send
us a list of email addresses to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road, Trevose, PA 19053