Receives Big Accolades
Accolade Reaction Promotion Group Inc. (asi/102905), located outside
of Toronto, Ontario, was named “National Distributor of the Year” by
the Promotional Products Association of Canada (PPAC). The recognition was determined
through an anonymous voting process by suppliers as well as multi-line sales
representatives. Accolade Reaction has received this award consecutively for
the past four years.
“I think it directly relates
to how we treat people and the
emphasis that we put on to partnering
with our suppliers,” says
President Neil Piitz. “Suppliers
are our lifeline and working
with them allows us to treat
them as equals.”
Reaction was formed three and a half
years ago as the result of a merger
and has 190 employees. The company
was also named the top distributor
in Canada by the Team Task Force Marketing
Group, an alliance of distributors
University of North Carolina Health Care System and the WakeMed hospital system
have announced that they will be adopting Baby-Friendly guidelines to encourage
breast-feeding. The provisions of these guidelines will include the prohibition
of infant-formula promotional items and samples.
going to take the stance
that we support breast-feeding
100% as the best way
to feed a baby, you
really have to take
yourself out of that
advertising mode,” says
Elizabeth Rise, manager
care and lactation
services at WakeMed
in Raleigh, NC.
Initiative USA asks
not give infant formula
literature or other
items bearing the
name of an infant
formula product to
breastfeeding mothers.” The
initiative is the
American branch of
a program sponsored
by the World Health
United Nations Children’s
Fund. To date, fifty-five
U.S. hospitals have
been certified as “baby-friendly” by
New Mexico will be distributing 500 talking urinal cakes as part of its anti-drunk
driving campaign. The cakes will be placed in men’s bar bathrooms across
the state. The water-proof motion sensing devices are imprinted with the phrase, “You
drink, you drive, you lose,” and emit audio messages when triggered. In
one such message, a female voice says, “Hey there, big guy. Having a few
drinks? It's time to call a cab or ask a sober friend for a ride home.” Another
version advises the urinal-user to “make the smart choice tonight – don’t
drink and drive!”
to New Mexico Transportation
S. U. Mahesh, the
talking urinal cakes
are a way for the
campaign to target
a population segment
directly. Men commit
about three times
as many drunk-driving
Alert: Supplier Phone
American Greenwood Inc. (asi/35500)
is currently experiencing
a phone line outage and cannot
receive calls, faxes or make
outgoing phone calls. The
supplier will maintain contact
through e-mail and will continue
to process and produce orders.
Please send all orders electronically
and artwork to firstname.lastname@example.org.
Ready When The Logo Appears
Looking for a new place to
put a client’s logo?
Think about dinner. Or, in
this case, breakfast. Lion
Quality, London-based producers
of eggs, recently launched
eggs that have self-timers
in them that show cooks when
they’re boiled to perfection
inside. So, what appears
when the eggs are cooked
to the desired tenderness?
The Lion Quality logo, of
raw, the eggs have no
image on the shell. But
thanks to heat-sensitive
the eggs show
a black lion
logo on their shells when
they reach the appropriate
temperature inside. Consider
it a foolproof method of
cooking breakfast and a
branding opportunity all
wrapped up into one product.
are still perfecting the
technology, but we are
very excited at the prospect
of sorting a problem that
has wound people up at
breakfast time for decades,” says
Gilly Beaumont of B&H
Colour Change Limited,
the research company focused
on thermochromic inks that
is working with Lion Quality.
Free Registration Deadline
For ASI Las
This Friday, Feb. 16
This Friday, February
16, marks The ASI Show Las
Vegas free registration deadline
for ASI distributor members. Register
by February 16 to take advantage of
free registration and discounted full-
and half-day seminars. You can save
$50 on all paid
seminars. The ASI Show Las Vegas is
March 19-21 (exhibits March 20-21)
at the Las Vegas Convention Center.
In celebration of its 10th Annual Show,
ASI Las Vegas will feature exciting
highlights such as a free Keynote
presentation by Yahoo’s Rich
the popular show The
Beatles LOVE by Cirque
du Soleiland an exclusive performance by Jay
For more information on The ASI Show or to register,
visit www.asishow.com or call 877-ASI-SHOW
In The News
A T Cross Company (asi/47520)
launched its new Cross Driver ballpoint
Geiger West (asi/202900)
celebrated its 20th Anniversary Education
Conference earlier this month in Palm
iPROMOTEu (asi/232119) announced
that a total of 114 distributors affiliated
with the company last year.
Promotions & Fulfillment
Inc. (asi/267770) has been
selected as one of the Michigan 50
Companies to Watch by Michigan Celebrates
Promo Depot Inc. (asi/300408)
began operations in its Bentonville,
AR, office on February 1, 2007. The
company is headquartered in Jacksonville,
S. Owens & Co. Inc. (asi/75530)
will be profiled on the Travel Channel’s John
Ratzenberger's Made in America.
The episode will highlight the company’s
manufacturing of the Oscar statuettes
and will air on February 20, 2007 at
8 p.m. CST.
Task Force has announced its Elite
Awards on Sunday. The following distributors
purchased a minimum of one million
dollars from the group’s
suppliers: Accolade Reaction Promotion
Group Inc. (asi/102905), Genumark
Promotional Merchandise Inc. (asi/204588),
Corporate Express Promotional Marketing
(asi/168786), Talbot Marketing
(asi/341500), McCabe Promotional
Advantage Inc. (asi/264901),
Elite Sportswear & Awards Ltd.
(asi/186738) and Cotton Candy
People On The Move
Ashworth (asi/37128) has announced
the promotion of Kellie Claudio to
vice president of the corporate division.
The Brandmarket Inc. (asi/145006)
announced the promotion of Michael
Livigne to production manager at its
Florida headquarters. Stefanie Gagliardi
joined the company as production assistant.
Brymark Promotions (asi/149287)
welcomed Senior Account Executive Terry
Gill Studios Inc. (asi/56950)
promoted Jeff Flowers to account manager.
HALO/Lee Wayne (asi/356000)
has added several new account executives.
Central region additions are Michael
Carr, Larry Little, Charles Artley,
Maria Glenn, Robert Crone and Barbara
Henderson. Southern region additions
include Ginger Hutter, Sheri Breaux,
Donna LeBlanc, Lisa Steinborn, Richard
Nash, Nancy Gray, Kent Barber and Brenda
Jackson. Western region additions are
Terri Penner, Richard Iddings and Jerry
Hub Pen Co. (asi/61966) has
been honored by Geiger (asi/202900)
with the distributor’s top ten
has announced the addition of Henrickson
Associates as representatives for
CA, OR, WA, AZ, NV, ID, MT and UT.
Robin Watson has been promoted to
southeast sales manager. Joe Dworkin
has been added as West coast sales manager.
S. Owens & Co. Inc. (asi/75530)
hired Dwight Hagberg as production
planner and scheduler.
OF THE WEEK
case with two business
card pockets on the flap.
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auto document holder. Great
for automotive dealers, realtors,
banks, funeral homes, insurance
agencies, and travel agencies.
Black, Green, Maroon,
Navy, Red, Royal Blue,
other new and creative products,
visit the Product Central section
Burst into Spring - Great Golf Items at EQP!asi/43512 - Burst
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New for 2007 is the
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Help from Executive Decision Makersasi/45450 - Tough
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Lower Prices on USB Flash Drives! Starting From
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FREE Set-up for 1st
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Check out www.Promo4me.com
- a client-safe website
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A Size to Fit Every Need! Custom Labeled Water
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cooler has a high-perceived
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Can't beat these prices on Baseball Uniforms!asi/83096 - Youth
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50% off EQP on Senator's Clean Sweep items!asi/86390 - Senator
has many more Clean
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hear our Podcast for
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corporate Event Products.
Introducing ShatterSports.View Special...
Ego Id's New Products & Client Safe Podcastasi/51806 - Learn
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Pashmina Wraps/Scarves & Breast Cancer Awareness
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Nightingale Feather Soft Scrubs - The Difference
is in the Touch!asi/36558 - In
stock for immediate
shipping in (5) color
options with sizes
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available in minimum
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your FREE Sample
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New Product - Cell Phone Entertainment Cardsasi/42989 - Are
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EVANS 1st Quarter Promotion - You Can't Miss!asi/52840 - It's
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you'd like us to send Counselor PromoGram FREE
to anyone else at your company (or to
your off-site sales reps), just send
us a list of email addresses to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road, Trevose, PA 19053