Clinton To Speak At The
ASI Show Philadelphia
The ASI Show announced today that former President Bill Clinton has
agreed to be a keynote speaker at The ASI Show Philadelphia. The exclusive
session will take place on Saturday, May 5, at the Pennsylvania Convention Center.
“I am excited and pleased to be able to offer our distributor and supplier
members this once-in-a-lifetime experience,” said Matthew Cohn, president
of The ASI Show. “We have been trying to secure President
Clinton as a keynote speaker for a number of years. We are honored he has chosen
to address the industry at The ASI Show in Philadelphia.”
President Clinton’s keynote presentation will be co-sponsored by All-In-One
(asi/34256), Clegg Industries (asi/45450), ESP Online, Fersten
Worldwide (asi/53974) and Snugz USA (asi/88060). For more information
or to register for The ASI Show Philadelphia call (800) 546-3300 or
visit www.asishow.com. The first 1,500
ASI members to register will receive general admission vouchers to attend President
Gears Up For ’07
Shows; Hires Cross’ Johnson Counselor Top 40 distributor
has announced record
attendance among its
employees and salespeople
at the first two trade
shows of the year:
the PPAI Expo (held
in Las Vegas January
2-7) and this week’s ASI
Show in Orlando
(January 18-20). “These
two shows play an important
role in setting the
tone for the upcoming
selling year,” says
Jim Habzda, Geiger
vice president of sales
gear up for its sales
effort this year,
the company planned
multiple sales meetings
supplier outings at both
shows. Also, Geiger views
the early trade shows
as a way to unite its
whole sales team and
bring any new acquisitions
into the company fold. “These
shows provide an excellent
opportunity for field
and senior management
to connect with our sales
partners and production
Jo-an Lantz, executive
vice president. “This
Show Orlando holds
a particular significance
as we unite the Forrester-Smith
sales partners with the
also announced that
it has made a significant
addition to its team.
Last week it hired
Vilia Johnson, formerly
national sales manager
for A.T. Cross Co.
to be division manager
of Geiger Northwest.
Johnson had been
ad specialty industry
the past four years.
She will now be in
charge of sales for
the Geiger division
that includes Alaska,
Washington and Wyoming.
an exclusive interview
Johnson said she
was looking forward
to the switch from
supplier to distributor. “I
was thinking about
a new challenge and
this will certainly
be a big one,” she
said. “I have
a lot to get up to
speed on regarding
the distributor side.
Like apparel. I have
to learn about selling
By Ayala Corp.
As first reported
in a Breaking News
alert last week,
an outsourced graphic
design and design
services firm that
is also an ASI
that it has been
purchased by LiveIt
LiveIt, which is
the holding company
for Ayala Corp.’s
the business process
sector, paid $28
million for Affinity
by purchasing 100%
of the company’s
from four U.S.-based
Capital and Coop
Fred Ayala, the
of LiveIt, says
that the purchase
price also includes
plans to inject
into the operations
Grant, the founder
of Affinity Express,
will help the
up with its rapid
growth. It has
seen a 40% revenue
increase in 2006
and is forecasting
an increase “well
in excess of
50% for 2007,” Grant
told Counselor in
deal will allow
us to grow more
and with a greater
level of perfection.
We can now bulletproof
our operations – both
our people and
in 1834, Ayala
based in the
For the first
nine months of
2006, the company
of about $196
was an 87% increase
over the same
period in 2005.
Also, this was
well ahead of
that the company
full year 2005.
Ayala and its
have a combined
and CEO of Affinity,
will remain in
the same position,
while Fred Ayala
will now join
the company as
Chairman of the
Board of Directors.
David Grant will
remain on as
in sales and
which is headquartered
in Chicago and
has one production
facility in India,
plans to open
a second production
center in Manila,
in the first
half of 2007. “The
two places of
be an important
element in our
will help us
to serve all
of our customers
with even greater
skills and stronger
more than 800
people and services
more than 3,000
Finds Football T-Shirt
Lou Mongiello, president of American Marketing (asi/120606), knows that
nobody loves an underdog story more than the city of Philadelphia. Over the past
few weeks, he was able to put this knowledge into practice. Having lost their
star quarterback, Donovan McNabb, to a mid-season injury, the Philadelphia Eagles’ post-season
prospects didn’t look good. But when replacement quarterback Jeff Garcia
started leading the way to the playoffs, American Marketing was ready. The company
designed a t-shirt with the quarterback striking a classic “Rocky Balboa” pose.
Pairing the two characters was an obvious choice, says Mongiello. “With
the Rocky movie
coming out and Garcia being this low-key guy who has suddenly become a celebrity,
we knew it’d be perfect.”
company sold 5,000
of the shirts in
the first three hours they
were available. While
the Eagles were knocked
out of the playoffs
this past weekend,
from the team’s
unlikely success. “The
shirt is selling
like crazy and we’re
printing night and
certainly been a
great shot in the
arm for January.”
Orlando — The First
ASI Show Of The Year — Opens
This Week Thursday, January 18
marks the start of the largest
show on the East Coast, The
ASI Show Orlando.
The three-day event, January18-20,
features The ASI Show Education
Conference (Jan. 18), including
dozens of information-packed
workshops, and two action-packed
exhibit days (Jan. 19-20) featuring
over 800 top suppliers introducing
their newest and most innovative
products and services for 2007.
you haven’t registered
yet, you can do so at www.asishow.com.
Don’t miss the excitement
of ASI Orlando, including
a brand new
Gala Celebration at Universal
Studios and a free Keynote
by the Honorable Colin L.
Powell. For more information
about The ASI Show Orlando,
visit www.asishow.com or
call Show Headquarters at
In a news item last week
about the closing of a
Mille Lacs division, Promogram
used an incorrect name.
The correct name for the
division is Mille Lacs
Corporate Gifts. Mille
Lacs Gourmet Foods, the
division, is not affected
by the closing.
Become a Counselor Contributor Counselor debuted a new
column this month called Voice of
the People, where industry professionals
get a chance to sound off. Do you
have an opinion you’d like
to express to the industry? Maybe
it’s a point of view on importing
or rising prices or the relationship
between suppliers and distributors.
Whatever it is, we’d like to
hear it. Send a column of about 500
words to Andy Cohen at firstname.lastname@example.org.
Please make sure to include your
name, company and ASI number, as
the column may appear in a future
issue of Counselor.
Last Chance To Nominate Your
Company For An ASI Spirit Award Counselor is now accepting
nominations for the ASI Spirit Awards.
Has your company experienced rapid
growth over the past few years? Or,
do you have a family business that
is the model of success? We want
to hear from you. Please go to http://www.asicentral.com/asp/open/EducationandEvents/SpiritAwards/index.asp
To enter any of the following four
Fastest Growing Company
Distributor Showroom of the Year
Family Business of the Year
Supplier Representative of the Year
If you have any questions, please
forward them to Karen Akers, awards
editor at email@example.com.
We look forward to seeing your nominations.
In The News American Express Incentive Services
(asi/35498) announced that
it has entered into a licensing agreement
with Ecount. Ecount licensed two AEIS
patents and will offer prepaid cards
with AEIS’ DirectSpend feature.
held its 4th Annual Awards Banquet
at the PPAI show. Allison Gutierrez
of CorpLogoWare’s sales department
won the 3rd Annual Porsche Giveaway
Crystal D (asi/47759) has
launched its newly redesigned Web site.
The site will feature improved functionality,
navigation and content. The site can
be accessed at www.crystal-d.com
Halo/Lee Wayne (asi/356000)
named Leed’s (asi/66887)
its 2006 Supplier of the Year at the
distributor’s Preferred Supplier
Mixer during the PPAI Expo. Halo/Lee
Wayne also recognized Jim Heurung,
upper Midwest regional sales manager
for Hit Promotional Products (asi/61125),
as 2006 Supplier Representative of
Jack Nadel International (asi/279600)
announced its year end award winners.
Barbara Hazeltine received the Career
Account Coordinator Excellence Award,
Jill Kolley was named Account Coordinator
of the Year, John Battista was named
Account Coordinator of the Year, Dave
Logero of Leed’s (asi/66887)
was named Customer Service Representative
of the Year, Leed’s (asi/66887)
was named Distinguished Supplier Partner
of the Year and SanMar (asi/84863)
was named Supplier Partner of the Year.
PeerNet Group announced its 2006 Supplier
Awards in Las Vegas earlier this month.
PeerNet Group recognized Atchison Products
Inc. (asi/37210), Gemline
(asi/66887) and Maple Ridge
Farms Inc. (asi/68680) as
premier partners of the year. Chocolate
Inn Ltd. (asi/44900) was presented
with the David Cardin Premier Partner
of the Year award.
Promo Shop (asi/300446) named
Tad Webster, vice president of programs
and fulfillment, its Sales Person of
the Year for 2006.
Promo Shop (asi/300446) presented
Greg Armstrong of Gemline (asi/56070)
with its 2006 Supplier Sales Rep of
the Year Award.
PRstore LLC (asi/289038)
announced that it expanded to 36 stores
in 18 states last year.
Owens & Co. Inc. (asi/75530)
donated over 100 toys to Heartland
Human Care Services Inc.’s Families
Building Communities program.
S. Owens & Co. Inc. (asi/75530)
announced its partnerships with glass
artist Orfeo Quagliata to design new
awards for Owens’ Art as Awards® product
People On The Move
Bankers Advertising Co. (asi/131650)
promoted Teresa Widen to the position
of sales manager.
Debco Bag (asi/48885) appointed
Jeremy Rich to the position of national
sales manager and added Craig Spencer
to its west coast sales team.
PremiumWear Inc. (asi/79393)
has hired Themco, LLC to represent
the company in CT, ME, MA, NH, RI and
Promo Shop (asi/300446) announced
the addition of Program Coordinator
Jacquelyn Johnson, production
coordinators Melanie Rustvold, Claudine
Burdette, Crystal Magnuson and Jeremy
Jennison, sales coordinators
Katy Kathleen Quinones and Albert Schulthess,
Sales Partner Kristen Lindberg, Sales
Executive Melissa Moscot, Independent
Sales Executive Paula Spellman, Account
Executive Maureen Woodward, Hulyne
Heatley in human resources, Saul Garcia
in warehouse fulfillment and Alba Ponce
in accounts payable.
Zebra Marketing Corp. (asi/365683)
announced the promotion of several
of its associates. Liz Hulsey was promoted
to the position of executive vice president
of sales and marketing, Ron Padawer
was promoted to the position of vice
president, Janet Magee was promoted
to the position of vice president of
administration and Jackie Hollins was
promoted to the position of senior
OF THE WEEK
page pad - Memo book holder
with pad and a white pen.
Item includes a 2 year
calendar printed on the
top sheet as well as a
small space to jot quick
numbers. There is a clear
pocket on the inside front
cover as well as a vinyl
pocket on the outside front
Table Cover Special from MyBag asi/39511 - New
Table Cloth Special
from Behar Marketing
/ MyBag. Six and eight
foot table covers,
100% inherently flame
retardant in 11 colors.View Special...
EQP PRICING on all Par One Special Packaging!asi/75912 - Par
One has all your special
packaging needs for
2007. Check out our
latest valuables pouches
that are sure to put
any event "in the bag"!View Special...
Emblems, Badges & Patches - No Artwork Charges! asi/98264 - Custom
for heat sealing or
sewing to garments.
No artwork/set-up charges & quick
For all of your embellishment
needs, contact World
Emblem at www.worldemblem.com
or sView Special...
DEBCO ASI-48885-Offers the Sales Genie!!!!asi/48885 - Tired
of the same old product
introduce AN ALTERNATIVE?
Why not check out DEBCO...A
Provider Since 1983?
With over 1250 SKU's
of stock inventory
DEBCO has a product
to fit any price pointView Special...
Must have items w/Free-3 Day Rush!asi/68253 - We
can help you save time
and money! Our company
carries these unique,
8 inch, "Jumbo size
pens," "Tote Bag," and "Carbineer
Mugs," that are really
hot this season. With
FREE 3-DAY RUSH SERVICE,
don't wait. Call us
NOW! View Special...
NEW Products from Kolder, Inc.asi/65535 - Introducing
our NEW Kool Buddy
6-pack Cooler and more
HOT NEW Colors on our
Best selling Promotional
Items for 2007. View Special...
Lanyards As Low As 13 cents - Lead time 7 days & upasi/92398 - Price
Wrist Bands - Under
7 cents! View Special...
Next line and two week production on lapel pinsasi/79690 - Fastest
production time, highest
quality, from the pin
experts at Product
By Design. View Special...
Finally, Roses that can be imprintedasi/44888 - Just
in time for Valentines
Day promotionsView Special...
Self-Promo - Take a Chance!asi/31040 - Practice
what you preach...
Give away a Self-Promo
Calendar and show your
customers that it really
does work! Full Color
Custom Executive Pad
18" x 12".View Special...
New Custom Imprinted Promotional Product - Audio
Books asi/42989 - Are
you looking for an
exciting, new promotional
product for your
as a tradeshow give
test drive premium,
or retail trade incentive.View Special...
Custom Plush Toys and Stock Items from Curto
Toysasi/47897 - OVER
30 10" STYLES TO
CHOOSE FROM! No minimums
on blank or imprinted
stock items. FREE
Sample Kit when providing
your Shippers Number!
FREE Sample Kit includes
custom sample, stock
sample and as many
of our 2006-2007
catalogs you need!View Special...
Chocolate Chocolate 44897 First Quarter Special
for 2007asi/44897 - Free
Shipping on your
now thru March 30,
2007. Applies to
orders over $300
(R), ground shipping
to one location only.
Orders must ship
is good for all orders
shipping within the
U.S. (except AK,
HI & PR).View Special...
The Worlds first can/bottle opener for shotgunning
beer!asi/74061 - The
ultimate tool for
This NEW beverage
can shotgun, tab & bottle
opener is one of
a kind. It’s
the last can and
bottle opener anyone
would ever need so
it will be ON THEIR
KEYCHAIN for years.View Special...
No Charge Banner SALE 2x8 for 52.00asi/87245 - Full
color banners for $3.25
per sq. ft. View Special...
Fleece Blankets and Soft Bead Pillows as low
as $1.95asi/92398 - Lowest
Price in the Industry
- Fleece Blankets
and Soft Bead pillows
as low as $1.95!View Special...
New Colors in 2007 for this popular item asi/79530 - Get
Ahead of the Pack!View Special...
Have you heard the Buzz about Crown Products?asi/47700 - Visit
the Crown Products
booth for 2007's best
new products!View Special...
you'd like us to send Counselor PromoGram FREE
to anyone else at your company (or to
your off-site sales reps), just send
us a list of email addresses to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road, Trevose, PA 19053