Ditches Unhealthy Licensing Deals
The Walt Disney Company announced
last week that it’s going
to be more selective in terms
of what products its company
trademarks and its characters
appear upon. Specifically, the House of Mouse said it would restrict its licensing
deals among food products. New guidelines, which will officially come into play
in 2008 when a number of deals expire, call for co-branding only with foods low
in calories, sugar and fat.
experts see the move as a sign
of the times. Consumers have
more access to information and
opinion thanks to the Internet.
And when an issue like the obesity
epidemic continues to receive its
share of the spotlight, companies
are forced to act. “Brands
generally need to be more careful
where they put their mark and who they
are associated with,” says Robert
Passikoff, president of Brand Keys,
a New York-based marketing consultancy. “The
phrase ‘You’re judged by
the company you keep’ isn’t
just a phrase. It’s true. When
the trends and the behaviors shift
so dramatically, if you keep doing
what you’ve done in the past,
it’s bound to come back and hurt
Ries, president of Ries & Ries
brand consultancy in Atlanta, says
companies are increasingly more careful
with their logos because of the rising
cost of backlash. “If something
happens, the word gets out very quickly,” she
says. “Even if it’s on
a small or local scale, there is still
worldwide reach on the Web. Brands
are incredibly important. You need
to take extreme care and caution in
managing them for the long-term.”
and Chisco Merge Chums (asi/45107)
and Chisco (asi/44878)
have combined operations
in a deal that will be
finalized next month. The
two privately held outdoor
accessories companies have
moved all manufacturing
to Chums’ facility
in Hurricane, Utah, and
all office functions to
in Salt Lake City. All
employees will remain with
the companies and Chuck
Ferries, former CEO and
president of Chums, has
been named president. Also,
Beirne Chisolm, former
president and co-founder
of Chisco, has been named
vice president of marketing
and Greg Chisolm, also
a co-founder of Chisco,
will be the company’s
Chums is a 23-year old company
best-known for producing
cotton eyewear retainers.
Chisco was first founded
in Maui 20 years ago and
is the manufacturer of The
Band, the double wraparound
watchband. All eyewear products
will now be sold under the
Chums brand, while all other
accessories will fall under
the Chisco brand.
Logomark Inc. (asi/67866) celebrates the grand opening of its Dallas
design center this evening. The center is the fifth of its kind and contains
Logomark’s entire inventory of over 4,000 products. Customers are able
to sample and order merchandise on-site through trained Logomark representatives
and online resources.
the new location. “An
end user to
and in a couple
of hours they
were able to
cover all the
for the client’s
trade shows,” says
of sales. “This
is a streamlined
way to conduct
in New York,
that it supports the ASI-endorsed Production Ready Art Work Standards. The open
standards are designed so that advertising specialty professionals can use CorelDRAW
and Adobe Illustrator on Mac or Windows systems to preview and submit production
ready artwork electronically.
and its partners
a set of
to help ensure
in the advertising
Chance to Vote for Distributor
you placed your vote yet for
the best suppliers in the industry?
This Friday, October 27, is
your last chance to vote in Counselor’s Distributor Choice
Awards. There are more than 30 categories to weigh in on, and your opinion counts.
Each distributor firm is invited to cast its vote by going to www.asicentral.com/asiawards.
By voting you’ll also be entered into a drawing for one of 10 free year-long
subscriptions to Counselor magazine. So, don’t delay. Vote today at www.asicentral.com/asiawards.
Deadline for Free
Tickets to the
ASI Orlando Gala
The free ticket deadline for ASI distributor companies planning to attend the ASI
Orlando Gala Celebration at Universal Studios is this Friday, October 27. Take advantage of a $150 value with free tickets
to the one-of-a-kind ASI Gala Celebration at Universal Studios New York Street
Set. ASI distributor companies can request up to two tickets free for this private
party, which includes access to popular attractions and rides, open bar and a
great variety of food. You must be registered for The ASI Show Orlando to request
your free tickets. Online
registration and online hotel registration is available for fast and convenient service.
Now Open for
Online registration and housing is now open for The ASI Show Las Vegas (March
19-21). Visit The ASI Show website
to register today. In celebration of the special 10th annual ASI Las Vegas event,
Emmy Award-winning comedian and host of the top-rated late-night television program, "NBC’s The Tonight Show," Jay
Leno will perform at The
ASI Show Las Vegas on Tuesday, March 20, 2007 in a private ASI member-only performance.
In addition, discounted tickets to the critically acclaimed new show “The
Beatles LOVE — Cirque du Soleil” are available starting at $59.
For complete details
about ASI Las Vegas,
please visit www.asishow.com or
Sterling Athletics Pad Printed Sports Ballsasi/89655 - Sterling
Athletics introduces its domestic
pad print feature, "Speed Print",
on inflatable sports balls.
Available on "signature" style
footballs and basketballs,
in addition to soccer balls,
and volleyballs with 2 to 3
week delivery time. View Special...
Ultra Thin Credit Card Flash Drives from Athena
Promo - Very Unique, Very
Coolasi/37218 - The
Ultimate Marketing Tool -
4 Color Process Credit Card
Flash Drives - Get in Your
Customers Wallet! View Special...
Exciting New Lighted Pen Designsasi/45450 - Our
Lighted Pens make Great Holiday
Ready for Holiday Gifting? Check out These PSA
Offers!asi/78065 - PICNIC
TIME :: Innovation, not imitation.
Ready for Holiday Gifting?
We Can Help!View Special...
"BLING" Even Better from PLWC!asi/79349 - Imagine
your logo on our top line "Bling
H2O" Bottles! Your promotion
will be unlike any competitor
with this classy and timely
promotional products! View Special...
Caps as low as 77 cents - Lead time 3 weeks
and up!asi/92398 - Embroidered
caps 77 cents and up - Lead
time 3 weeks and up. View Special...
EQP on Travel Gifts for the Holiday Seasonasi/43512 - EQP
on Travel Gifts for the Holiday
Season from California Innovations
starting from just $9.99(R).
Great for holiday gifts or
to kick off New Year Sales
Conferences. View Special...
Mini Catalogs at No Charge - While Supplies
Last!asi/68680 - Get
More Holiday Gift Business
with our Free 16-Page Mini
Catalogs, While Supplies
Next line & two week production on holiday ornaments,
Product By Design, Inc. asi/79690 - Fastest
production time, highest
quality, from the holiday
ornament experts at Product
By Design View Special...
Great Headwear for the Holidays - Parades and
Festivals!asi/88740 - Your
#1 Source for Novelty Foam
Headwear. Create aWEARness
with custom imprinted foam
headwear! View Special...
FREE set-up on initial order of 6 custom flags
or more!asi/93250 - Special
introductory offer from Valley
Forge Flag CompanyView Special...
The Largest Promotional Product Supplier of
iPod's in the USA!asi/30194 - Also
carrying over 200,000 plus
Electronic Products, Nationwide!
"Large enough to make the difference
Small enough to really care!"View Special...
Digitally Printed Tablecloths by VTR !!asi/94105 - For
the finest promotional tablecloths,banners
and stands...VTR has it all!!View Special...
New gift for the Holidays: 3D Crystal Wine Stopper/3D
Crystal Dog Tag asi/49723 - 3D
Crystal Wine Stopper with
your Logo inside, New for
Beautifully Crafted Globe & Stand at a Discount
You've Never Seen!asi/82050 - Place
Your Logo On The World! Globes
are considered to be a symbol
of success in our ever expanding
global economy. Your company
logo can be placed on any
one of these beautiful globes
to make a elegant and sophisticated
Fall Sale Offers Free Shipping on ...asi/31485 - Ad
Master Supply ASI 31485. Our
Fall Sale offers the Lowest
Prices of the Year on many
of our most popular items.
Free Shipping on Pen Orders
of 500 or more. Prices good
until December 31, 2006.View Special...
Ho-Ho-Holiday Gift Ideas from Crown Productsasi/47700 - These
great products are ALWAYS nice,
never naughty!View Special...
Save $1 per Calendarasi/35400 - Prices
slashed on Golf, Contractor,
Desk Blotter, and Weekly Almanac
Leashables Special Savingsasi/66715 - Visit
our website at Leashables.com View Special...
4-Color Process Printing now available! asi/75740 - The
Premier Line ASI 75740- 4-Color
Process Printing Exclusively
from the Premier Line The Premier
Line's new advance technology
allows you to print your name
and logo in 4-color process
print on a wide selection of
Fall Specials from Trinova Design - asi/92131 - Help
your customers advertise effectively
with our custom printed promotional
paper products. You don't have
to worry about small imprint
areas with our products. End-users
can enjoy large areas of promotional
space on all of our products.View Special...
Your Ultimate Leather Jacket source. IN STOCK
Leather Jackets from $89
netasi/39275 - Your
Ultimate Leather Jacket source
- In stock programs - Entry
level to luxury leathers
- In house imprinting - Custom
capabilities - Color options
- From $89net. View Special...
Time to Make Your Sales POPasi/90388 - ACT
NOW to take advantage of the
November and Holiday specials.View Special...
Wall Calendarsasi/70122 - To
insure stock availability,
get your order in today!! View Special...
Fleece and Team Uniforms in one Placeasi/83096 - Fall
Fleece and Warm ups at Amazing
If you'd like us to send Counselor
PromoGram FREE to anyone else at
your company (or to your off-site sales
reps), just send us a list of email addresses
to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road,
Trevose, PA 19053