Holds Annual Conference; Exclusive
The Incentive Marketing Association’s
(IMA) 7th Annual Summit kicked
off yesterday in Bonita Springs,
FL., with more than 200 attendees
and speakers. Here are some
of the hot topics that were
discussed in breakout and networking
* Electronics continues to be a popular category in the incentive market. The
biggest sellers (not surprisingly) are branded products, such as the Apple iPod,
according to Marsha Brooks, vice president of marketing for Incentive Concepts,
an incentive supplier. Click
here to hear Brooks’ predictions for the hot
sellers for 2007 in an exclusive interview with Counselor editor-in-chief
Melinda Ligos. * The gift card market continues to heat up. The number of gift
available in the
promotional products/incentive market
is staggering, according to the panelists
in one session, “This Ain’t
Your Grandpa’s Gift Certificate.” One
new option some gift card suppliers
are offering: biodegradable cards
made of corn. (Target released a
corn card last year, and many incentive
companies are following its lead,
according to the panelists.)
Ligos sat down with Larry Nichter, executive vice president of Restaurant.com,
to hear a little more about the appeal of gift certificates and cards. Click
here for an excerpt of the interview.
Promotional products distributors and incentive
suppliers are learning more about how they
can work together to provider better products
to customers. In a session on the “Impact
of the Promotional Products Market on the
Incentive Market,” Jack Schecter
from Corporate Express (asi/168786)
outlined the benefits—like long-standing
customer relationships and sheer volume
in numbers—that promotional products
distributors offer incentive suppliers.
Another benefit: the two sectors share
the same top markets, like education and
Donates Over $30,000
in Promotional Items
4imprint Inc. (asi/197405) awarded $33,500 in promotional products to
charities across the United States and Canada from April to June, as part of
the distributor’s One by One Philanthropy program. The program is a giveaway
of $500 ($600 Canadian) in promotional product materials each day in 2006 to
a charitable organization of 4imprint’s choice. “We’ve got
customers all over the place, and we definitely wanted to come up with a program
that would help us all over the map, not just locally as most companies do,” says
Kevin Lyons-Tarr, president of 4imprint.
Osk Kosh, WI-based company
gives away cause-specific
items based on a specific
according to Lyons-Tarr,
who says the idea came
about sometime in September
for people who work with
shelters is an example,” he
says. “And in other
cases, we have people
who want to raise awareness
in their community and
ask us what kinds of
things we have for a
trade show, so we work
with them either way.”
it was closing
of custom wood
1908, EPI has
in the past
Jim C. Houghton
says that cuts
in clients’ budgets
was at its
best when manufacturing
and that process
takes time,” says
Asia can produce
up to 45
to less than
we can to
folks out,” Houghton
of ASI President
July 28. She was 85. Funeral services were held this morning at the Norman Funeral
Home in Hope, IN. Tim has established a memorial fund in his mother’s name
with a charity that is near and dear to his heart. Remembrances may be made in
honor of Gladys M. Andrews to:
Hope Area Food Bank Endowment Fund
Heritage Fund, Attention: Lisa Shafran
P.O. Box 1547
Columbus, IN 47202-1547
A recent survey of over 400 American and European corporate executives found
that firms that are frequently involved in mergers and acquisitions have created
lower-than-expected value for their companies. The survey, performed by Accenture,
a global management consulting, technology services and outsourcing company,
also reports that 58% of the most recent deals have been cross-border transactions.
Concerns? Counselor is
flow in their
pay on time
or not having
If you fit
Andy Cohen, Counselor editor,
For ASI Members
of the UPS
Savings Program in 2005. With the announcement of additional UPS discounts,
ASI member savings are expected to rise considerably in 2006. The newest UPS
discounts available to ASI members include:
UPS Freight LTL (less-than-truckload) - ASI distributor and
supplier members can save 65% on UPS freight LTL (less-than-truckload) shipping,
with comprehensive cross-border service to and from Canada. ASI members,including
those already enrolled in the UPS ASI Member Savings Program,must
sign up for the 65% LTL Freight discount to start receiving
this new benefit. UPS Canada - ASI distributors and suppliers in Canada are now
entitled to a 65% saving on UPS freight LTL (less-than-truckload) shipping, with
comprehensive cross-border service to and from Canada, and between 6% - 25% on
other importing, exporting, domestic, express and standard shipping options.
For further information or to enroll: US members - visit www.asicentral.com/ups or call
ASI member services (800) 546-1350.
visit www.asicentral.com/upscanada or
call ASI member
Acme Gifts is collecting school supplies for the Educational Foundation of Lake
County, FL, for low-income students and are requesting the following supplies:
backpacks, pens, pencils, graph paper, notebooks, tissues, scotch tape, staplers,
crayons, folders, rulers, erasers, scissors hand sanitizers, children-size underwear
and socks. For more information, call (352) 638-9180.
a division of Carolina
has changed its
name to Bandanna
will be using the
new name at all
future trade shows.
announced the opening
of a new facility
in Kansas City,
The annual convention
and family reunion
hosted by Proforma
began Sunday, July
30 at the J.W.
in Las Vegas and
runs through Wednesday,
on the Move
Commotion Promotions LTD (asi/166010) has made the following hirings:
Patti Morisset, account executive, Seattle; Candace Cotton, account executive,
Phoenix; Raul Parra and Jean Hines, account executives, Costa Mesa, CA; and Lori
Parra, office administrator, Costa Mesa, CA.
former CEO of Corporate
has been named
senior vice president
and CFO of Corporate
Express North America.
named Steve Hirschorn
of its new Kansas
City, MO, location.
Mini Mobile Mirror by Tagmaster(ASI/48500).
attaches to back
of the cell phone
for a quick look
on the go! (phone
off adhesive attached
to back of mirror
W: 1" H:
1 9/16" Copy
H: 1 1/8" Colors: Metallic
* If not stated on order, factory will print in most appropriate color. Additional
$20.00 (G) set-up plus 0.20 (G) ea. per piece,
per location, run charge. Packaging: Polybagged. Shipping: 250/6lb Set-Up
Working days. *3 Day service
is available on this item.
State (DPS) in fornt of the
Items you wish to purchase.
HURRY - Last Chance for PLWC's Bling Bottleasi/79349 - The
Oscars, the Emmy's, the Grammy's,
the MTV Movie Awards and
most recently Playboy's Jazz
Festival at the Hollywood
Bowl Bling H2O is the "Cristal" of
bottled water! View Special...
EQP on Samples of NEW Disaster Emergency Kits
- Promotions that Save Lives!asi/36558 - The
Industry's only FOOD & WATER
Disaster Emergency Kits available
in (9) unique portable packs!
Each Style is available with
printed corporate logo to
show your client's overall
company response & care for
employee safety at home & work.View Special...
Caps as low as 77 cents - Lead time 3 weeks
and up!asi/92398 - Lowest
Price - Always!View Special...
EQP on EVERY ITEM - Don't Miss It!asi/43512 - REGISTER
TODAY BY SIMPLY REQUESTING
A CATALOG to qualify for EQP
on EVERY ORDER from August
1st through to September 30th,
2006 for EVERY ITEM in the
California Innovations 2006
Catalog! View Special...
We've Got Spirit, How About You? (Spirit Hand
Line)asi/88740 - Spirit
and Cheering accessories
for the upcoming fall sports
season. SPIRIT HAND LINE
the #1 choice for sports
New pocket mints as low as $.89c from AP Specialtiesasi/30208 - Mints
in tins or moon shape dispensers
that fit in your pocket so
you'll have them wherever you
go! Choose from many different
shapes and colors. Our candy
line ranges from glass Apothecary
Jars for as low as $1.99c to
Tear Drop Candy Jars.View Special...
JAC Flash Drives -- Take your promotions to
the next levelasi/62978 - JAC
USB flash drives go beyond
the event and beyond the
logo. Help your clients'
receive the full value of
their marketing dollars.
Brand Messaging. Dynamic
Content Delivery. Measure
Promotion Effectiveness and
$6.50 -128MB USBdrives - EQP Specials from CorporateKey!asi/63053 - EQP
specials from CorporateKey:
$6.50 128MB - $8.99 256MB -
Get the best prices, earn the
best margins with CorporateKey-
setting the industry standard
for flash drives!View Special...
EQP On All Writing Instruments - Summer Special!!!asi/67675 - EQP
On All Writing Instruments
- Summer Special!!! Through
August 31, 2006. Highlighters,
Permanent Markers, Pens, Dry
Erase Markers, Mechanical Pencils,
Correction Products and More!!!!
Liqui-Mark, The BEST Writing
Instrument Company. View Special...
Coins, next column pricing, Product By Design,
Inc. asi/79690 - Turn
your customer's ideas into
a sculpted art collectible
with the coin experts at
Product By Design.View Special...
$.95 Embroidered Custom Caps & Visorsasi/86043 - Seba
offers Direct Manufacturing
on custom caps, visors, bags,
jackets, shirts and much more.
We offer low minimums, Free
Spec samples, Free Digitizing
and Fast Turnaround. Go Custom!
Go Seba! Call for details.View Special...
SuperX USB Flash Drive! Top Sellers! LIFETIME
Warranty!asi/90244 - Free
Virtual Sample! No Minimum
Quantity! 3-4 Day Turnaround!
Promotion Ends 8-31-06.View Special...
Beat "Direct" houses like Myron with Pocket
Planner.asi/35400 - Beat
Direct houses like Myron
and make a 50% commission
with pocket planners from
American Calendar. Also,
included is a free FULL COLOR
cover (up to $850 value).View Special...
$ 2.99/1000 Digitizing!!!asi/53392 - 100%
U.S. Quality Digitizing!!!View Special...
Get your logo out there w/ Nalgene Bottles asi/41265 - Nalgene
is the water bottle people
ask for by name. These bottles
have a high-perceived value
making them a hit with your
customer. Find out how far
your logo can go with these
durable and stylish bottles
that are made in the USA. View Special...
Awareness Pens from klio eterna. Receive EQP
Pricing on any Ribbon Order
for the Entire Month of August!asi/65397 - August
is Ovarian Cancer Awareness
Month. Show Your Support
with Awareness our Pens.
Receive EQP Pricing for the
Entire Month of August on
any Ribbon Order. October
is National Breast Cancer
Awareness Month. Place your
Orders Early & Save!View Special...
Sell Cross Creek and we'll send you to Hawaii!asi/84257 - Purchase
Cross Creek apparel from Broder
and you will be entered to
win a trip to Hawaii, a $5000
Cartier watch, or a $2500 American
Express gift cards! Outfit
your corporate customers in
Cross Creek’s new product
offerings today! View Special...
following are upcoming dates and
locations for TheASI
Advantages Road Show:
Sept. 11-15: Oakland, CA, San
Jose, CA, Culver City, CA, Irvine,
CA and San Diego
Sept. 25-29: Baltimore, Philadelphia,
New Jersey, Long Island, NY, and
Oct. 9-13: Minneapolis, Milwaukee,
Chicago, St. Louis and Kansas City
If you'd like us to send Counselor
PromoGram FREE to anyone else at
your company (or to your off-site sales
reps), just send us a list of email addresses
to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road,
Trevose, PA 19053