Group Merges With Willingham
Aloft Group Inc. announced that it has merged with The Willingham Group (asi/360880).
Financial terms of the deal were undisclosed. “We’re a full service
advertising agency, and more and more we’re finding out that with our clients
on the promotions side, it’s more important to promote on the traditional
side as well,” says Matt Bowen, president and CEO of Aloft Group. “What
attracted us specifically to The Willingham Group is their track record with
their clients. They’ve maintained the same client base for 20 years, which
is very impressive.”
Aloft Group will maintain its
headquarters in Newburyport, MA,
and has opened a larger office
for The Willingham Group in Thousand
Oaks, CA. All Willingham Group
been retained and no changes have
been made to Aloft Group’s
upper management, according to Bowen.
Collectively, the two companies have
27 employees in the U.S. and about
120 around the world, as Aloft Group
has a sister company in Europe. “We’re
excited about getting more involved
with the promotional product industry,” Bowen
Day at Promotions East
With sessions catering to business and personal development topics, Promotions
East's Education Day, held yesterday from 8:30 a.m. until 5:00 p.m. at the Atlantic
City Convention Center, offered attendees the opportunity to learn new marketing,
sales and networking strategies.
one of the most popular
Thinking: An Integrated
Approach to Management
and Leadership,” session
facilitator David Goldsmith
earned a standing ovation
from those in the audience
in response to his
and informative presentation. “The
Creativity Challenge,” by
Mary Ellen Hudicka, director
of marketing for Counselor
Top 40 supplier
Bodek & Rhodes
included role playing
and free thinking to
encourage new, innovative
ways to approach everyday
selling. One of the
exercises Hudicka used
had attendees designing
a fantasy bathtub for
destination for the
elitist of the elite
vacationers. One group
suggested a fountain
of youth bathtub, while
another came up with
a holographic tub.
The winning group invented
a tub concept that
would cause bathers
to lose 10 pounds every
time they used it.
of you in your business
sell the same things
-- mugs, pens, T-shirts,” Hudicka
said. “The way
you're going to be able
to differentiate yourself
is to use creativity
to promote your fantasy
of the Year
Park, IL, was
named one of
for 2006 Enterprising
Woman of the
Year for the
Women Presidents’ Organization
top women entrepreneurs
at the million
to a WPO press
been a member
for each of
its 10 years.
WPO was designed “for
other out.” Polcek,
who has already
Samco, was “excited
and surprised” to
be nominated. “I
I have persistence,
Big TV Send-Off
While Katie Couric did her final NBC Today show last week, two people
who will miss her the most are Valerie Wilson and Mike Liston, a married couple
and co-owners of Off the Wall Promotions (asi/287017). Off the Wall
has been providing NBC – and Couric – with promotional items in each
of the three years it has been in business. “She loves NBC, but she’s
taking a once in a lifetime opportunity,” Wilson says of Couric’s
decision to become the new anchor of CBS Evening News.
a degree in
for NBC’s Today,
hats like a
Day hat that
she was doing
a live broadcast. “I
I was able
to go back
to my college
I can still
have my own
in style. “I’ve
got ‘666’ T-shirts
fun here,” Mike “Smitty” Hickey,
Inn, says. “I
Blue Fuel Marketing Inc. (asi/141802) announced its move into a larger
facility. Its new address is 2100 Pewaukee Rd Suite C, Waukesha, WI, 53188. Its
new phone number is (262) 522-8518 and its new fax number is (262) 522-8505.
based in Lindon,
UT, placed 93rd
in the Entrepreneur
Magazine & PricewaterhouseCoopers’ 12th
Annual Hot 100.
Logoworks is the
company to make
co-CEOs Greg and
Very Muzzillo have
been named finalists
for the 2006 Ernst & Young
the Year Award
in Northeast Ohio.
on the Move
that Frank Bellis
has stepped down
as interim CEO,
1. As announced
in May 16’s PromoGram,
Paul Lage began his role as president of Norwood on June 1. Bellis will continue
to serve on the company’s Board of Directors.
owner of Proforma
of Proforma ABF
and Michael Johnson,
owner of Proforma
S3, acquired Proforma
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The Most "Ravishing" Bottle in the Water World
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Ad Master Supply Spring Saleasi/31485 - Ad
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Laser Pointer Seriesasi/73771 - 2006
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If you'd like us to send Counselor
PromoGram FREE to anyone else at
your company (or to your off-site sales
reps), just send us a list of email addresses
to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
4800 Street Road,
Trevose, PA 19053