Survey Reveals Mixed Results
According to the just-released Quarterly Sales Study, conducted by Counselor magazine,
just over half of distributor firms, or 56%, indicated that their sales were
higher during the fourth quarter of 2005 than during the same period in 2004.
This number dropped seven percentage points from the 63% of companies that indicated
a sales increase in third-quarter 2005. And, 20% of respondents reported that
their sales had actually decreased compared to the fourth quarter in 2004.
the drop? Respondents to the
survey attributed it to several
things. “This industry
too susceptible to outside
influence,” said one
distributor. “We get
eliminated or downsized from
budgets when high fuel prices
cut into business
profits. If this trend continues,
it will be harder to maintain
sales levels with loyal clients.
The Internet is also very
hard to compete with as a
survey respondents cited
for the lackluster sales. “Competition
from others [selling] promotional
products to supplement their
main business has adversely
affected my business,” said
one distributor. “They
skim the easy items like
mugs and pens and sell at
margins we professional distributors
cannot compete with and grow.”
this, many distributors have
positive outlooks on business
for 2006. “We see a
good upside to 2006 vs. 2005,” said
one. “Companies are
planning to spend more for
products in the new year.” Another
survey respondent, who said
his company was anticipating
a 20% sales gain for 2006,
noted, “Although there
are many more challenges
than ever before, the industry
is definitely growing and
awareness is increasing in
the marketing community.”
Leaves American Identity
As first reported in a PromoGram Breaking News alert last week, Paul
Pickard, president of CounselorTop 40 distributor American
Identity (asi/120601), has decided to leave the company. Roger Henry,
CEO of American Identity, has taken on the role of acting president while the
firm searches for Pickard’s replacement. In an internal e-mail obtained
by Counselor, Jim Possehl, the chairman of American Identity’s
Board of Directors, explained to employees that Pickard “will be pursuing
other opportunities and we wish him the very best.”
an exclusive interview
Pickard says that now was
the right time for him
to leave the company. “I
think it’s good to
make a transition when
you’re at the top
of your game,” he
says. “We ended last
year with an order book
30% better than any year
in the past five, and 2006
has started out to be the
best year in over five.
At the same time, it became
clear to me that this was
not going to be the best
place for me long term.
I was looking for more
of an equity incentive
in the company I work for.”
4imprint (asi/197045), a Top 40 distributor, will award $500
in promotional products each day to charities with IRS-approved 501(c)3 status,
including registered Canadian charities, religious organizations or accredited
of the Year
by the Promotional
in the San
move to a
It has been
that a non-listed
an ASI distributor's
If you receive
Has your company scored a big deal recently? Or, hired some new stellar salespeople?
Or, moved its offices? We want to hear about it. If you have any news to share
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On The Move
has hired Winston E. Hickman
as executive vice president
and chief financial officer.
VF Corp, parent company of VF Imagewear (asi/93150), has appointed Eric
Wiseman president and chief operating officer.
Record For Advantages Roadshow
Last week the Advantages Roadshow had another outstanding week of shows,
attracting nearly 950 distributors — nearly double the 500 distributors
projected for a typical Roadshow week — during its Northeast tour through
Long Island, North Jersey, Philadelphia, Baltimore and Washington, D.C. Distributors
were treated to a sold out show with more than 80 top brand exhibitors. This
week, the Advantages Roadshow will be in Texas and then will head to
the Midwest in late March and April. For a schedule of the remaining shows, click
Week For Free
March 10, is
for ASI distributor
to receive up
free Gala tickets for The
ASI Show Philadelphia — a
$150 value! After
this date, Gala
are $35 through
May 22 and $75
once the show
begins on May
order your Philadelphia
Opened in 1824,
open bar and
a full dinner
you learn about
what Ben Franklin
and The Franklin
meant to scientific
history in America.
Show In The
Coming In Two
The most innovative
show in the industry, The
ASI Show Las
in only two weeks
March 22 with
a full day of
includes a vast
both free and
for every distributor
level. On Thursday
and Friday, the
top brand suppliers and an anticipated
a packed schedule
including a free
keynote presentation; The
ASI Show Gala
Las Vegas hot
spot, ICE nightclub
and the exclusive,
Man Group performance.
For more information
on The ASI
us online at www.asishow.com or
A L (Personal
branding that DEMANDSATTENTION.
all weather high-
labels by nMotion
as well as
with a 3D
or the hotel
at a fraction
Logos to Laptops,
• Corporations • Sales
People • Charities/Non-profit/Civic
Organizations • Sports
and Education • Clubs
and Organizations • Giveaways
CALCULATORS at EQP & less! Free Rush Service!asi/58040 - Graphik
introduces Calculators, 6 of our 88 new products for 2006. This
introductory offer is our invitation to experience customer service
the way it was meant to be—warm, friendly and helpful!
And RUSH SERVICE IS ALWAYS FREE! View Special...
NIKE BLOW OUT SALE from Par One asi/75912 - Check
out the Nike Blow Out Sale and all the new products Nike has
to offer you for 2006! Don't forget to ask about our "NO PROBLEM
RUSH SERVICE" either! Give us a call and see what Par One can
do for you!View Special...
Get 3 for the Price of 2, During Our SPRING
SUPER SALE!asi/90523 - Super
Spring Sale! All Photo Frames - Buy 2 get 1 Free!View Special...
Celebrities Enjoyed PLWC's Bling H2O at 48th
Grammy Awards...Academy Awards are Next!asi/79349 - Premier
Label Bottled Water! Excellent customer service, unbeatable
prices, great packaging & reliability have us the leader of
private label bottled water. You can be confident that your
order will be on time, every time for all your events! View Special...
Commumity Cookbook--Save $300 Use YOUR recipes
or ours.asi/35400 - Community
Cookbooks from American Calendar. These cookbooks feature YOUR
recipes. You may even use our in-house recipes if you wish.
Fundraise a minimum of $1400 for your local church, club, or
school. Get a free custom Cover ($300 value)View Special...
GET HEALTHY! NQP for MARCH on the LEWTAN LINE!asi/67230 - March
is National Nutrition Month! Use Next Quantity Pricing in March
on LEWTAN's large array of products to promote health and fitness:
Mighty Grip Health Tips, Tape Measures, Sweatbands and more! View Special...
Specials Galore and One Gorgeous Babe!asi/65535 - Our
Specials are hot and so is our Beverage Babe!View Special...
Logo Golf Clubs; Tournament Prizes, Client Gifts
as low as $19 NET!asi/30528 - Logo
Golf Clubs Make Great Tournament Prizes and Client Gifts! Choose
from models as low as $19 net. Add a classic touch of elegance
with our Gold Plated Putters. See our line-up at www.logogolfclubs.netView Special...
Drinkware: EQP with Free Carabinerasi/63770 - Polycarb
Water Bottle Special with free gift from K&R View Special...
Introducing Crown Products New E-Commerce Website!asi/47700 - A
world of great promotional products is now just a click away
with Crown Products new and improved website.View Special...
Everything Automotive auto-sun-shade/Intertek(R)asi/37586 - Hot
Sun Shades quick delivery from Intertek.View Special...
LIGHTED LANYARDS, A New Twist To An Old Productasi/44888 - Lighted
Lanyards, THE hit at the PPAI Show!View Special...
Made in USA flash drives! - asi/70597 - Made
in the USA flash drive - ClipDrive - offers unique features your
clients will love. With its retractable cap users will never
worry about loosing the end cap! It is also enclosed in a rugged
plastic casing. View Special...
6-10 Advantages Roadshow
Texas ASI Show
3/6 Houston; 3/7 San Antonio; 3/8 Austin; 3/9 Ft. Worth; 3/10 Dallas
Info: (800) 546-3300; Fax: (800) 546-6381 www.asishow.com/advroadshow
Mar. 22-24 ASI Show Las Vegas
Venetian/Sands Expo Center, Las
Info: (800) 711-7932; Fax: (972)
Mar. 27-31 Advantages Roadshow
Midwest ASI Show
3/27 N. Detroit; 3/28 S. Detroit;
Info: (800) 546-3300; Fax: (800)
a complete list of shows on ASICentral.com
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newsletter as a benefit of your ASI membership.
Copyright 2006, ASI. All Rights Reserved.
If you'd like us to send Counselor
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