Signs Deal With Gap
Staton Corporate & Casual
(asi/89380) has signed an agreement with
Gap Inc. Business Direct (asi/55780) for the distribution of branded
premium corporate apparel from Gap and Old Navy. Under the terms of the
agreement, Staton will make Gap Business Direct products available to promotional
products distributors and their clients.
“Supplying bulk orders of customized corporate clothing requires a unique
distribution and fulfillment process,” says Keith Mercier, senior director
Direct. “We turned to Staton
because it’s a proven expert
in corporate apparel sales and distribution. This
allows us to do what we do best – create
and market high-quality, fashionable
corporate apparel and accessories.”
Edward Staton, Staton president, adds, “By partnering with Gap Business
Direct, we’ll benefit from the tremendous consumer awareness of the brands,
as well as Gap’s marketing and merchandising expertise.”
Fined $250K For Union-Label
As part of a formal settlement
of charges, the New York State
office has fined Stone Enterprises Inc.(asi/89850) $250,000 for allegedly selling
items marked “Made in the USA” or “Union Made,” when
neither was true. Stone is a supplier of emblematic jewelry, lapel pins, patches
and key tags, among other things.
The Assurance of Discontinuance agreement, which was signed by Stone President
Leonard Stone and Assistant Attorney General Benjamin Bruce, states that between
January 2002 and December 2004,
Stone filled more than 2,400 orders
that were not manufactured
in the U.S. by union labor,
but were in fact produced
in China, Hong Kong and Taiwan.
The products were marked
and advertised as American
and/or union-made. Stone
entered into the agreement
without admission of wrongdoing
and it was accepted by the
office in lieu of beginning
legal action. The agreement
states that the company will
no longer misrepresent its
products as union/US-made
when, in fact, they are not.
Al Cauwels, president of
Bastian Co. Inc. (asi/38780),
the all-union supplier who
initially filed the complaint
against Stone, says, “We were often competing
against Stone for the same piece of business, and its pricing was very often
lower than ours. That’s what, over time, triggered our suspicions.”
Contacted by Counselor, Stone declined any comment on the matter.
Russell Corp., parent firm of Russell Artwear (asi/84257) reported late
last week that it won't meet its previous revenue/earnings expectations for 2005
due to damage from Hurricane Katrina and too few sales of discounted/promotional
items to make up for lower returns on them. Russell spokesperson Nancy Young
said the firm now expects full-year sales to be between $1.43 billion and $1.45
billion, vs. the $1.45 billion to $1.46 billion it had predicted in October.
She also said the firm had previously projected full-year earnings excluding
special items to be in the range of $1.25 and $1.35 a share.
Russell lost 40 containers of product in
MS, during Katrina,
and Young says supply
problems from that
loss, coupled with
an increase in polyester
costs, caused the earnings
If you target or plan to target the Hispanic market, take note: An exclusive Advertising
Age survey of 479 marketers and agencies found that 81.2% of respondents
expect the Hispanic ad budgets they’re responsible for to grow in 2006,
while 16.8% will remain the same and only 2% are likely to decrease. The greatest
number, 65.2%, said they will increase spending online. But nearly as many, 62.8%,
plan to spend more on events and buzz marketing – two prime areas for promotional
In other areas, slightly more than half said they’ll boost spending on
radio and TV. Newspapers fared the worst: only 31.6% of respondents said they
plan to spend more on them; 17.5% expect to cut newspaper spending and half said
they’d stay at the same level.
that a distributor
not an ASI
Bev Middaugh, president of Bright Ideas in Broad Ripple Inc. (asi/146060)
was quoted in an Indianapolis Star article regarding proper business etiquette.
an Oklahoman article.
Stephen Shenberger, Proforma Inc. (asi/300178) franchise development director,
was recently quoted in a PRNewswire piece about Franchise upcoming Business
Review’s Franchisee Satisfaction Survey. To participate, call (603) 552-2747.
a Warrenville (IL) Daily
on SouthofBoston.com regarding
is 45 Progress
People On the Move
has named Denise
has named Stuart
has named Dave
and Brad Schroepfer,
has named Detlef
Adler to its
board of directors.
has named Steve
Rone vice president
New Gift packaging ideas from PolyPro - asi/78952 - Looking
for a different alternative to the boring gift packaging? Stand
out and make your next gift one that will be remembered using
poly gift bags and boxes as the right gift giving alternative!View Special...
NEW - Live Logo Bean - As seen on TVasi/92398 - This
incredible Live Log Bean TM actually displays a hidden message
as it grows. Simply open the box and water, you will be amazed
to see your customized message develop as the Logo Bean grows.View Special...
LARGE Custom Calendars 10-15 Working Days Shipmentasi/35400 - Large
custom apron calendars still available. 3 sizes to choose from.
Just supply us your photograph. 10-15 day shipment plus a 15%
discount. Good while supplies last.View Special...
Win your own Convertible...Just Visit the SHOWDOWN
DISPLAYS booth at Orlando asi/87188 - Just
for stoping by our booth and registering, you can win our exclusive
8' Convertible Table Throw, with your 1 or 2-Color Self Promotion
imprint on it! View Special...
Custom Labeled Bottled Water - Perfect for ALL
Occasions!asi/79349 - Whether
you are celebrating, having a fundraiser or just gathering
for a corporate event, our CUSTOM LABLED BOTTLED WATER is the
PERFECT accompaniment. LANYARDS BACK BY POPULAR DEMAND! View Special...
SniftyPak Facial Tissue Promotions Priced to
Blow You Away!-asi/87425 - Low,
Low Introductory SniftyPak Facial Tissue Pricing! View Special...
Happy Holidays from K&R asi/63770 - Innovative
Ideas. Inspiring Results. Wishes you the best for the holidays
and a very prosperous 2006. View Special...
3-5 ASI Show Orlando
Orange County Convention Center, Orlando, FL
Info: (800) 711-7932; Fax: (972) 259-4103 www.asishow.com
Jan. 16-20 Advantages Roadshow
Pacific ASI Show
1/16 Seattle; 1/17 Portland,
OR; 1/18 Sacramento, CA; 1/19
San Jose, CA; 1/20 San Francisco
Info: (800) 546-3300; Fax: (800)
Jan. 23-27 Advantages Roadshow
California ASI Show
1/23 Van Nuys; 1/24 Ontario;
1/25 Irvine; 1/26 San Diego;
Info: (800) 546-3300; Fax: (800)
Feb. 8-10 ASI Show Dallas
Dallas Convention Center, Dallas
Info: (800) 711-7932; Fax: (972)
a complete list of shows on ASICentral.com
East Coast Super Showcase
1/16 New England Showcase; 1/17 - Metro New Jersey Showcase; 1/18 Mid-Manhattan
Showcase; 1/19 Mid-Atlantic Showcase; 1/20 Nation's Capital Showcase
Info: (603) 627-8888; Fax (603) 507-8800 www.promoshows.com
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