Vincent J. Arena
Industry veteran Vincent J. Arena died of cancer November 24 at River Regions
Hospice Care in River Ridge, LA. He was 93. Arena, who received the Counselor Person
of the Year award in 2000 and is a member of the PPAI Hall of Fame, founded Arena
Advertising Inc. (asi/123300) in 1959. He was a president of his regional association,
the Specialty Advertising Association Southwest, and also a board member of the
Specialty Advertising Association. Throughout his lifetime, Mr. Arena was known
for his generosity, both within the industry and in his personal endeavors. His
many charitable activities included 30 years working with The Times-Picayune Doll
and Toy Fund, which benefited needy children in the New
Arena is survived by two sons, James
and Jack, who is president of Arena
Advertising; daughter, Judy; brother,
Alban; sister, Ann Scramuzza; seven
grandchildren; and three great-grandchildren.
Services were held Tuesday afternoon
at St. Angela Merici Catholic Church.
A full obituary will appear in the
January issue of Counselor.
To Close Doors
After 40 years in the promotional products industry, supplier Lebro Line (asi/66790)
is shutting down permanently. It will continue to fill orders through December,
and offer special pricing to close out some inventory.
Levin, president, says the
anything ominous or dramatic: “It
was really a confluence of
things – my
advancing age, the end of
my lease on the building,
a couple of years where business
has been just OK, not really
going up, and my wish to
be able to have time to smell
the roses. My son,
Eric [president of Jetline, asi/63344]
is involved with his own operation
get involved with this
one, too. However, he is
buying a lot of the equipment
and some of the inventory.
also doing what we can to find
situations for our 10 employees.”
present, he has no specific
plans, but says he’ll
miss the industry. “It’s
been a good ride,” he
really want to thank all
the distributors who had
confidence in us in our first
years until now.”
Biz, B2Bs Market More Online
While the tried-and-true still garners most of their ad dollars, business-to-business
marketers and small businesses are increasingly turning to the Internet to advertise,
say two recent studies. One, by Affinity Internet, discovered that word-of-mouth
was the most important means of advertising among small businesses surveyed,
but that online came in second, beating direct sales, radio/TV, direct mail and
other media. The biggest obstacle keeping these companies from doing even more
marketing online? The cost of purchasing ads, Affinity found.
second study, from Forrester
Research, looked at business-to-business
advertising and found that
in-person events and direct
mail topped online marketing
as the most-used tactics
among respondents. However,
those surveyed expect online
marketing to surpass direct
mail by 2008 and nearly half
the respondents reported
using some form of Internet
marketing in 2005.
Dara Caggiano, sales manager
of Telenations/Media Tree
November 21 from heart
failure following a sudden
illness. She was 28.
Caggiano, who was with
Telenations two years,
actually began her industry
career a few years earlier
at at Annin & Co. (asi/36256),
where her father is national
sales manager. “She
was one of the very first
people to work for us,
and in a lot of ways she
was the heart of the company” says
Bill Grassmyer, Telenations
president. “Our customers
loved dealing with her.
knew how to reach people
and make them laugh, and
was a compassionate and
kind person, too. And not
only was she very well-liked,
but she also managed to
be our top salesperson
as well. I can’t
tell you how much we’ll
miss her around here. It
was like losing a family
work, Ms.Caggiano liked
to spend time with her
family and her pets. In
lieu of flowers, anyone
interested is asked to
make a donation to Paws
Animal Shelter, 77 North
Willow St., Montclair,
NJ 07042. Ms. Caggiano
is survived by her parents,
Mary and Robert; a brother,
Brian; and a grandmother,
Express Acquires Portsmouth
Corporate Express, parent firm of Corporate Express Promotional Marketing (asi/168786),
has acquired Portsmouth Paper Co., a 93-year-old regional supplier of packaging
supplies based in Portsmouth, NH. Terms were not disclosed. Portsmouth will continue
to operate as an independent firm at its current location. “Not only will
Portsmouth customers continue to receive the same customer service they’re
used to, but this acquisition will also enhance our packaging-supplies offerings
to current Corporate Express customers,” says Tim Ruh, president of Corporate
Express New England. “The strategic fit will take us to new levels of distribution
excellence,” adds Cris Goodman, Portsmouth controlling shareholder.
Vinyl & Leather
LSI & The
Leather Source (asi/65985). Financial details of the deal weren’t
disclosed. LSI/Leather Source will continue to operate out of its current location
until May 1, when operations will be moved to Washington’s new 100,000
square-foot facility in Washington, MO. Former owners Dave Elbing and Earl Witte
will remain with the company through the transition and relocation.
Next Inc., parent firm of Next Marketing (asi/283365), was ranked as
one of the 25 top-selling firms on the Collegiate Licensing Co.’s quarterly
Falls (MN) Beacon article
York & New
Kaeser & Blair
is proud to introduce the
newest addition to their quality
#BB Bleacher Blanket
blanket you wear) :
visit WWW.APOLLOEMB.COM to
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Made in USA - ClipDrive - USB Flash Drive asi/70597 - Memory
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USA-ClipDrive-USB flash drive as a top of the line memory stick.
With its innovative retractable cap, users will never worry
about losing the cap! A truly unique gift users will love!View Special...
Self-Promo Business Card Magnetsasi/74849 - Don't
miss this great self-promotional offer... 2,500 full-color business
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E.Q.P Pen Set Holiday Specialasi/98760 - INCREDIBLE
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asi/70597 - Don't
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Your Number #1 Source for Pens asi/35362 - Free
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in our BESTIN line. Free Setup! Free Engraving! Free Paper Proof!
Take advantage of our SPECIAL DISCOUNTED offer before November
15, 2005.View Special...
Leather Jacket Best Value in the Market asi/39275 - "SIMPLY
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combination of durability, fashion and decoration for leather
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for embossing/debossing. Better Leathers since 1844.View Special...
Give A World To Someoneasi/51660 - Ecosphere® is
the worlds first totally enclosed ecosystem. The Ecosphere® is
the perfect environmental gift that sends a message of balance
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Order your 2006 Custom Catalog today with an
ALL NEW FORMAT from Heritage Sportswearasi/60582 - 260
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SniftyPak Facial Tissue Promotions Priced to
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T-shirts Now Cheaper than a Gallon of Gas!View Special...
Buy Your Bike Product From Staton Today!asi/89380 - Family
Owned and Operated...since 1981View Special...
X'Mas Gifts For Joyfull Year-Around asi/73771 - Year
end special start today, plus Free pms match, FREE paper proof,
And FREE rush delivery charge, Please reference emailexpress
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SnugZ Holiday Lanyards & Gift Pack Sets asi/88060 - Need
some Holiday ideas, giveaways or how about a perfect little
gift for employees? The "Z" collection Gift bag sets are perfect,
available in two options, the Relax pack and the Sun pack and
both only $5.99"C". View Special...
Get Handy with Tools from Ariel's 'A Wideline.'asi/36730 - Our
'A Wideline' offers a variety of versatile tools, ideal for hands-on
promotions. With our quarterly special discounts, these useful
tools guarantee promotional excitement with all the bells, whistles,
lights & Phillips head screwdrivers.View Special...
Maple Ridge Announces iPod Winners - You could
be next!asi/68680 - Visit
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Giant Inflatable Advertisingasi/30437 - Custom
inflatables tailored to your customers needs. Inflate your brand!
Mini inflatables and giant inflatables using the best materials
and workmanship. TOP QUALITY! We also offer Sky Dancers / Flex
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Lanyards As Low As 14 Cents - Lead Time 2 Weeks
and Up!asi/92398 - Lanyards
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a corporate event, our CUSTOM LABLED BOTTLED WATER is the PERFECT
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Sneak Preview of our New, Exciting Light-up
Barware Item!asi/57615 - Glowsource
light you and glow-in-the-dark products are a perfect addition
to your PARTY, ENTERTAINMENT, PROMOTIONAL ADVERTISING or SPORTING
EVENT! View Special...
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great price - ASI 49685. See our website at www.diffusion2000.com
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Low Cost, High Quality Barware from HOWW asi/61952 - The
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Ring in the Holidays with Silicone Rings fromasi/88188 - Ring
in the Holidays with Silicone Rings from Sonoma88188! Free
Mold at 2,500 pieces for Debossed or Printed Bracelets. Bracelets
in stock and ready to ship in time for your holiday event.
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Specialty Graphic Imaging Association
Phoenix Civic Plaza/Convention Center, Phoenix, AZ
Info: (703) 385-1335; Fax: (703) 273-0456 www.sgia.org
Jan. 3-5 ASI Show Orlando
Orange County Convention Center,
Info: (800) 711-7932; Fax: (972)
Promotional Products Association
Las Vegas, NV
Info: (972) 252-0404 www.ppa.org
Document Management Industries
1/10 Charlotte, NC; 1/25 Nashville,
TN; 1/26 Atlanta; 1/31 Foster
Info: (703) 836-6232 www.dmia.com
International Trade Show for
Prasent Service Institut (PSI)
Messe Dusseldorf, Dusseldorf,
Info +49 (0) 211 9 01 91 firstname.lastname@example.org
East Coast Super Showcase
16/New England Showcase; 17/Metro
New Jersey Showcase; 18/MidManhattan
Showcase; 19/MidAtlantic Showcase;
20/Nation’s Capital Showcase
Info: (603) 627-8888; Fax: (603)
Jan. 16-27 Advantages Roadshow
Pacific ASI Show
1/16 Seattle; 1/17 Portland,
OR; 1/18 Sacramento, CA;
San Jose, CA; 1/20 San Francisco
Info: (800) 546-3300; Fax: (800)
Imprinted Sportswear Show (ISS)
Long Beach Convention Center,
Long Beach, CA
Info: (562) 436-3636 www.issshows.com
If you'd like us to send Counselor
PromoGram FREE to anyone else at
your company (or to your off-site sales
reps), just send us a list of email addresses
to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
Bucks County Technology Park, 4800 Street Road,
Trevose, PA 19053