The recently passed California
fax ban has already found challengers
despite the law not going into
affect until Jan 1 of next
year. The National Chamber
Litigation Center filed suit
in federal court in Sacramento
to challenge the law. “Businesses should not be required to obtain permission from each
and every recipient of their advertising faxes where there is an established
business relationship,” said Stephen A. Bokat, executive vice president
of the NCLC, the public policy law firm of the U.S. Chamber of Commerce. “California’s
failure to enact such an exception will impose unnecessary
on businesses attempting to navigate
the now-conflicting federal and state
laws.” The center also filed
a separate action with the Federal
Communication Commission to force a
declaratory ruling as to whether the
federal law pre-empts California’s
state law. “The federal law was
enacted after careful consideration
of the competing values at stake,” said
Bokat. “Our lawsuit and petition
challenge California’s decision
to enter the fray after the appropriate
balance was struck.”
Mail Response Dwindling
Distributors, listen up: A
report by the Direct Marketing
Association has revealed that
despite spending a record $13.2
billion on direct marketing
campaigns last year, the financial
services industry has been
seeing declining response rates
over the last three years. For example, the response for some recent direct-mail
campaigns targeted at generating leads was 1.43%, a marked drop from last year’s
2.09%. The rate was even more drastic for direct-order mail: 0.69%, against 3.5%
last year. The reason, say several direct marketing experts, is that there
are simply too many mail solicitations
to consumers, resulting in
many being summarily tossed. Of
course, this shortfall also
opening for more personally-targeted
marketing, such as promotional
products. As one distributor
puts it, “Banks can
be excellent clients if you
approach them correctly.”
In The News
Dorine Mitnick, manager of STA Corp. (asi/316142), was quoted in a recent The
Weekly article on increased police presence for the holiday season.
Idea Factory Ltd. (asi/229450)
has relocated to 155000 SW
Alderbrook Drive, Tigard OR
Distinctive Brands Ltd. has
changed its name to PictureFrames.Net
On the Move
Next Inc., parent firm of Next Marketing (asi/283365) has named Robert
Budd CEO, replacing former CEO William Hensley, who is retiring. Budd was most
recently a founding partner of TBA Management Services, a consulting firm.
Finn Graphics (asi/54290)
has named Erin Finn national marketing
is proud to introduce the newest
addition to their quality line, The
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Specialty Graphic Imaging Association
Phoenix Civic Plaza/Convention Center, Phoenix, AZ
Info: (703) 385-1335; Fax: (703) 273-0456 www.sgia.org
Jan. 3-5 ASI Show Orlando
Orange County Convention Center,
Info: (800) 711-7932; Fax: (972)
Promotional Products Association
Las Vegas, NV
Info: (972) 252-0404 www.ppa.org
Document Management Industries
1/10 Charlotte, NC; 1/25 Nashville,
TN; 1/26 Atlanta; 1/31 Foster
Info: (703) 836-6232 www.dmia.com
International Trade Show for
Prasent Service Institut (PSI)
Messe Dusseldorf, Dusseldorf,
Info +49 (0) 211 9 01 91 email@example.com
East Coast Super Showcase
16/New England Showcase; 17/Metro
New Jersey Showcase; 18/MidManhattan
Showcase; 19/MidAtlantic Showcase;
20/Nation’s Capital Showcase
Info: (603) 627-8888; Fax: (603)
Jan. 16-27 Advantages Roadshow
Pacific ASI Show
1/16 Seattle; 1/17 Portland,
OR; 1/18 Sacramento, CA;
San Jose, CA; 1/20 San Francisco
Info: (800) 546-3300; Fax: (800)
Imprinted Sportswear Show (ISS)
Long Beach Convention Center,
Long Beach, CA
Info: (562) 436-3636 www.issshows.com
If you'd like us to send Counselor
PromoGram FREE to anyone else at
your company (or to your off-site sales
reps), just send us a list of email addresses
to CounselorPromoGram@asicentral.com and
we'll take care of the rest.
Bucks County Technology Park, 4800 Street Road,
Trevose, PA 19053