Supplier Takes On Google Supplier CLRB Hanson Industries LLC (asi/43013) has filed a lawsuit against Internet search engine Google for overcharging them for advertising. The claim specifically mentions Google's AdWords program, which places sponsored links to advertisers' Web sites on the side of each page that matches particular search terms. The service can be capped each day with a daily budget to limit spending. CLRB says that Google purposely exceeded the limits on a regular basis, which resulted in excessive charges. The company is looking to turn the lawsuit into a class-action claim. �I am very tired of Google
charging past our daily budget � and it's been going on for a year," says Cindy Hanson, president of CLRB. "They are not agreeing to the terms that they themselves have set
Obituary: Alex Krever Long-time multi-line rep Alex Krever passed away on Sunday, August 14. Krever began his career in the industry in 1948 working on the supplier side with two now defunct suppliers, Eversharp and Kanrom. In 1971, he moved to the West Coast and formed multi-line rep firm Alex Krever and Associates. He served on the board of the Specialty Advertising Association of California, ran its annual trade show, was twice named president and received an honorary life membership in the early 1990s. �A lot of guys have looked up to me,� he told Counselor in 1995 after being named multi-line rep of the year. �I've tried to maintain extreme professionalism and I've gotten others to do the same. I have elevated the image of the multi-line rep to a higher degree.�
Plasticad Settles Suit Over RAC Cards Arthur Blank & Company, manufacturers of The Plasticad Line (asi/78690), has settled its patent litigation with Barry Fiala Inc. after three years of legal proceedings. At issue were the patents for plastic and cardboard phone or gift cards - specifically Plasticad's RAC Card, which each company claimed to hold. Terms of the settlement were not disclosed, but both companies come away from the proceedings with cross-licensing rights to manufacture each other's product. �There has been a lot of confusion in the marketplace,� says Eric Blank, executive vice president of Plasticad. �The customers didn't know what they could buy or what they couldn't buy, and now they have the ability to buy products from either licensee and eliminate all confusion in the industry.�
Suppliers: Get Free Exposure For Your new Products! Advantages magazine is on the lookout for the best new products for 2006 for our mid-December New Product Preview issue. We're looking for samples in the following categories: Office Essentials; Health & Beauty; Wearables; Recognition & Rewards; Sports; Meetings and Events; Food & Beverage; Travel; Home Items. Are you working on something for the New Year that's truly unique - new color; new design; new style; new to the industry? Send an e-mail to Editor Kathy Huston, firstname.lastname@example.org. Samples must be in-house by early October.
People On The Move Robert Trell has joined the sales team of Ad One Advertising Specialties (asi/107316).
ActNow Media Inc. (asi/31015) has hired Kate M. Cook as national sales manager.
Don Kurz has resigned from the board of directors at EMAK Worldwide, the parent company of SCI Promotion Group (asi/315984).
GA Golden Pacific (asi/55549) has hired Brad Langton as senior director of sales and marketing and Seth Avergon as director of marketing.
AZX Sport (asi/30250) has opened a West Coast office. Their new address is 1330 East 223 rd Street, Unit 504, Carson, CA 90745.
Evans Manufacturing (asi/52840) has hired T.J. Garrett as south central key accounts manager.
other new and
visit the Product Central section on ASICentral.com.
ASI PRODUCT/SERVICE SPOTLIGHT
New Advantages Roadshow Tours the Country in 2006
Following up on the initial announcement in March, ASI Show management confirmed that the acquisition of 17 weeks of traveling shows from Discovery Marketing Associates is now complete. The new official name of ASI's traveling shows is the Advantages Roadshow.
"We are excited about linking two great ASI brands together in an all-new exciting event: Advantages, the industry's leading magazine delivering product information to 40,000 salespeople combined with the ASI Show, the industry's leading events delivering the most total attendees each year," said Matthew Cohn, ASI Show President.
Show management reduced the number of shows from 17 weeks to 12 weeks in 2006. Mary Upton, vice president of tradeshow operations commented, "We are consolidating and eliminating some shows to focus on the most effective and successful opportunities. We'll tour 60 cities across the country between January and June of 2006."
The Advantages Roadshow is ASI's only official traveling show. Cohn added, "With the ASI Show's proven experience and top marketing expertise, the industry will enjoy the best-attended, highest-quality traveling shows in the industry. We are committed to spend significantly more on marketing and customer service to ensure the very best traveling show experience."
The Advantages Roadshow schedule is available at www.asishow.com. Questions may be directed to The ASI Show team at 800-546-3300 or email@example.com.
SCROLL-21 Badge Wins Best of Show ASI Chicago!asi/63053 - Get people's attention with Movement, Light & Color. The SCROLL-21 Badge is irresistible to look at. Stores up to 6 messages & has 9 settings for Brightness and Scroll Speed.View Special...
Save 250.00 or New offerings from CLRB Hanson Industries, LLCasi/43013 - 250.00 in immediate savingsView Special...
No Min., No Rush Charges, No set up-Poker Sets, Pens & Moreasi/36547 - No min., No rush charges, No set up-poker sets, pens & more. ASI 36547---www.appleboxusa.comView Special...
SniftyPak Facial Tissue Promotions Priced to Blow You Awayasi/87425 - Low, Low Introductory SniftyPak Facial Tissue Pricing!View Special...
Touchdown! Pro Football Season Starts Soon. asi/54405asi/54405 - YOUR 1ST ORDER IS FREE -- FREE Products! FREE Set-Up! No Strings Attached! FOB: Middletown, CT. Get a Sure Touchdown with the Pro Football Guides Sales! Offers End 8/25/05. RUSH, RUSH, RUSH!!!View Special...
PERFECTLINE - Gigantic Sportsbottle SAVINGS - beyond EQPasi/77350 - AS LOW AS 68¢ EACH (#SV21 only) ON OUR MOST POPULAR SPORTS BOTTLES FOR A LIMITED TIME! View Special...
Totebag Price Reductionsasi/36575 - Totebag Price Reductions from Aqua SheenView Special...
NEW! ThinkPink(TM) Silicone Dogtag from Sonoma Pinsasi/88188 - October is Breast Cancer awareness month. Show your support with the New ThinkPink� Silicone Dogtag available only from Sonoma. Survivor and ThinkPink� silicone bracelets are currently in stock. Order Speedybossed� Bracelets in 7 business days!View Special...
Ariel Premium Kicks Off the Season Right!asi/36730 - Kick off the football season with hard-hitting specials from Ariel Premium. Enjoy great gridiron values on stress relievers guaranteed to tackle tension and score big points.View Special...
Peregrine Bay: Improve Your Profits ASI 35924asi/35924 - How would you like to improve your profits and at the same time offer your customers a superior quality garment? Hot summer prices on 5 Peregrine Bay Styles from Amtex ASI 35924.View Special...
Sights and Sounds of a Safe Halloweenasi/45450 - These Halloween Treats Promote SafetyView Special...
Silicone Wrist Bands As Low As 6.75 Cents - Lead Time 2 Weeks and Up!asi/92398 - LOWEST PRICE GUARANTEED � SILICONE WRIST BANDS AS LOW AS 6.75 CENTSView Special...
Best Sellers from Binalineasi/40544 - Proven Sellers at New Lower PricesView Special...
2005 Holiday Music CD Catalogs now availableasi/88226 - Sound Promotions' 2005 Holiday Catalog, featuring 24 best-selling holiday, seasonal, and non-religious music albums, is now available. Call or write for up to 10 free catalogs. 888-222-1278. firstname.lastname@example.orgView Special...
Blake & Hollister samplesasi/60582 - 1/2 of case price for a limited timeView Special...
New Molded Novelty Stemware from HOWWasi/61952 - The Choice is Yours with HOWW's Low-Cost, High-Quality Novelty StemwareView Special...
Fabulous Pen at a Great Priceasi/49685 - Hot Colors Hot-Hot Price!View Special...
New LIGHT-UP Products from PromoVision Palominoasi/79898 - New LIGHT-UP products! EQP on 2-Color Silk Screen Imprinted Lanyards done domestically � 5-7 Working Days!! EXPress Ship Lanyards � Imprinted in 5 Working Days! Visit our website for new LIGHT-UPS! Sunglasses, Watches, Dog Collars, Leashes & More!View Special...
Organizers and More from asi/37586 Auto-Sun-Shade/Intertek(R)asi/37586 - Free Setup or 5 day rush, or upgrade to ps24-nt in colors. View Special...
NEW! ThinkPink(TM) Silicone Dogtag from Sonoma Pinsasi/88188 - October is Breast Cancer awareness month. Show your support with the New ThinkPink� Silicone Dogtag available only from Sonoma. Survivor and ThinkPink� silicone bracelets are currently in stock. Order Speedybossed� Bracelets in 7 business days! View Special...
Pocket Planners - Beat Myron and still make an "A" commissionasi/35400 - Take those orders back from the direct houses and still make an "A" commission. -Pocket Planners from American Calendar -Less than EQP Pricing If not go with the first one, otherwise work them in as you know how. View Special...
Free Set Up Charge for ALL Orders for 960 Bottles or More from PLWC!asi/79349 - Let Premier Label Water Company create the perfect accompaniment to your fundraising event, reuinion, wedding celebration, or any event or gathering that you may have planned! View Special...
PromoShows.com Presents the East Coast Business Gift & Promotional Products Showcases August 15-19, 2005
Aug. 15 New England Showcase
Holiday Inn, Dedham, MA
Aug. 16 Metro New Jersey Showcase
Ramada Inn, Parsippany/East Hanover, NJ
Aug. 17 Metro New York Showcase
Garden City Hotel/Garden City, LI, NY
Aug. 18 Mid-Atlantic Showcase
Crown Plaza, King of Prussia, PA
Aug. 19, Nation's Capital Showcase
Holiday INN BWI, Linthicum, MD
Upper Midwest Association of
Promotional Products (UMAPP)
RiverCentre, St. Paul, MN
Info: (651) 734-9767; Fax: (651)
734-9110 email@example.com • www.umapp.org
Promotional Products Association
Gaylord Texan Resort, Grapevine,
Info: (214) 205-6431; Fax: (972)
231-3818 firstname.lastname@example.org • www.ppasw.com
TOPS Plus Show
Promotional Products Association
of Canada Inc. (PPACanada)
Calgary Stampede Roundup Centre,
Info: (514) 489-5359; Fax: (514)
489-7760 email@example.com • www.promocan.com
Desert Lights Western Distributor/Client
Arizona Promotional Products
Phoenix Civic Plaza, Phoenix,
Info: (480) 889-1392; Fax: (480)
858-1802 firstname.lastname@example.org • www.azppa.org
Promotional Products Association
of Florida (PPAF)
Walt Disney World Dolphin Hotel,
Info: (888) 827-7723 email@example.com • www.ppaf.com
January 3-5 Orlando
February 8-10 Dallas
March 22-24 Las Vegas
May 23-25 Philadelphia
July 11-13 Chicago
Info: (877) ASI-SHOW; Fax: (800)
546-6381 firstname.lastname@example.org • www.asishow.com