Central American Free Trade
Agreement (CAFTA) was approved
by the House of Representatives
today, by a narrow margin of
217-215. Voting took about
an hour; the final count occurring
a few minutes after midnight.
As the Senate approved CAFTA
last month by a 54-45 vote,
it now goes to President Bush
for his signature. The move
marks the country’s biggest
reduction of trade barriers
in a decade, when the North
American Free Trade Agreement,
involving Mexican and Canada,
was signed. Essentially, the
bill eliminates or lowers most
trade barriers between the
US and Nicaragua, El Salvador,
Rica, Honduras and Guatemala,
as well as the Dominican Republic.
This, says the president, “Will
level the playing field and help
American workers, farmers and
small businesses,” because
it will be “lowering trade
barriers to American goods in
Central American markets to a
level now enjoyed by their goods
in the US.”
question is, will CAFTA, as NAFTA
did before it, actually result
in a loss of American jobs, and
will it affect the promotional
products industry in any way? “I
think it will have minimal effect,
if any,” says Michael Woody,
president of International Marketing
Advantages Inc. “On the
supply side, if you look at the
leading exports of the CAFTA
countries, they’re largely
agricultural in nature – coffee,
bananas, seafood. There is some
textile activity in Costa Rica
and El Salvador, but it’s
not developed enough to have
a major effect on the industry.
On the distributor side, we’re
talking a total population of
30 million. I think most buying
will be done by multinational
corporations as opposed to more
individual or local buys.”
ASI vice president/senior counsel,
agrees. “Assuming U.S.
jobs were lost to Mexico as a
result of NAFTA, wouldn’t
any American companies planning
to move their labor forces have
done so already?” he says. “I
don’t see CAFTA making
a huge difference, particularly
when you consider that, currently,
the only Central American country
as stable as Mexico is Costa
some textile groups supported
the new trade pact because it
might help Central American manufacturers
compete against Chinese firms.
The former buys large amounts
of American materials and China
has yet to be the same kind of
customer for U.S. goods.
Find Profits With Promo Products Freshmen at Babson College
(Wellesley, MA) are required to take
a two-semester course to develop
businesses plans. What makes this
story interesting is that the majority
of the 14 student firms -- which
raised a record profit total of $62,500
-- involved selling imprinted products,
including customized advertising
maps, silicone wristbands, bobblehead
dolls, apparel, playing cards, headwear,
stress balls, posters and more. This
obviously presents an excellent opportunity
for distributors to approach schools
in their area to suggest similar
programs as a way of generating positive
PR, giving students practical experience,
helping charity and spreading awareness
of promotional products as an ad/marketing
medium. All profits from the program
were donated to area charities such
as the local YMCA, March of Dimes
and Special Olympics.
In the News
Manufacturing Inc. (asi/52840)
has launched a line of
Veltex Apparel (asi/93505)
has secured the licensing
rights to the John
Daly golf products
for the promotional
An East Central, IN
StarPress article this
week discussed at length
the many free logoed
items that were given
out at the recent Delaware
County Fair. Products
can insulators, dry-erase
boards, pencils, rulers,
mail files, stress
balls, keytags and
much more. Several
exhibitors were impressed
with the effectiveness
and popularity of the
free stuff, and a sidebar
the newspaper was able
to collect in an hour.
reported on McDonald’s
Corp. contacting several
top designers to do a complete
revamp of its uniforms,
making them want-to-wears
instead of have-to-wears.
Now, another fast-food
company, Chick-fil-A Corp.,
has beat Mickey D’s
to the punch. This fall,
the chain is introducing
new gender-specific uniforms
produced by OOBE, a sportswear
firm in Easly, SC. “Sixty
percent of our team members
are female,” says
David Rissler, Chick-fil-A
brand environments senior
counselor. “Our old
program was a unisex, one-size-fits-all.
We entered this new program
with a females-first perspective.” The
new look features more
tailored tops and pants,
more color choices (earth
tones in particular), and
optional accessories such
as visors and caps.
most savvy distributors know,
sales-opportunities can pop
up everywhere. The secret is
to tap into them. Here are
two quite varied recent examples:
Hospitality Sales & Marketing
and the Caribbean Hotel
Association have signed an
to co-produce an annual
Caribbean Hotel Sales and
Strategy conference. The
purpose: to provide sales/marketing
specialists in the Caribbean
with tools to help them
increase their business.
takes place in Miami, December
9-10. Considering that
the Caribbean is a popular
spot and resort-style hotels
continue to spring up on
the islands, it could be
a potential goldmine for
distributors willing to
pursue the market on a hotel-by-hotel
on three consecutive Thursdays,
folks in San Antonio,
Hartford, CT, and Baltimore
were treated to complimentary
samples of new flavored coffee
drinks being rolled out by
Choice brands; booths were
set up and passers-by invited
to have a free cuppa joe.
Several local radio stations
co-opted to help draw crowds.
Over 750 showed up in San
Antonio, 3,000 in Baltimore
in Hartford. The shame of
it? While people were given
free take-home coffee samples,
that was apparently it. It’s
difficult to think of a more
prime opportunity to use
logoed products – coffee
mugs, perhaps? “It’s
almost criminal logoed items
weren’t there,” says
one distributor. “I
know I always ask my clients
any about public events they’re
considering, so I can make
suggestions that might not
occur to them.”
OF THE WEEK
AMC is proud to introduce the newest addition to their quality line: The
BG97 Sports Bag
This item is made from the highest-quality fabrics in the industry
and like ALL of the AMC products; its manufacturer stands behind its
BG97 Sports Bag is also woven out of the same high-quality 600-denier
polyester fabric the BG96 is made of. It comes with a small pocket
that is great for storing your keys, phone and even your wallet. The
best thing about this bag is the side pouch that is GREAT for storing
a pair of basketball/ soccer shoes.
APOLLO is excited to offer you the price of $5.99 per piece blank and
it gets better, $6.99 per piece with a FREE digitized tape with a minimum
order is 144 pieces. Ask about our contract embroidery pricing.
free to contact APOLLO at
1-800-982-2146 or EMBROIDERY
1-888-947-9988 or visit WWW.APOLLOEMB.COM to
see the full AMC line…….
other new and
visit the Product Central section on ASICentral.com.
Get Back-To-School With Crown Products! asi/47700 - We
can get you your Back-To-School supplies fast with our
FREE RUSH SERVICE! View Special...
Your One-Stop Spirit Shop! Spirit Hand Line
(asi/88740)asi/88740 - For
all your Cheering Accessory and Team Spirit Needs...Choose
Spirit Hand Line! Since 1979. View Special...
Everything Automotive From ASI/37586 Auto-Sun-Shade/Intertek
(R)asi/37586 - KEEP
YOUR CAR, KOOL, CLEAN & COLLECTED WITH INTERTEK(R)View Special...
Size Does Matter! The $0.29 Promotional-Magnifierasi/70610 - Size
Does Matter! The $0.29 Promotional-Magnifier. View Special...
Silicone Wrist Bands As Low As 6.75 Cents -
Lead Time 2 Weeks and Up!asi/92398 - LOWEST
PRICE GUARANTEED � SILICONE WRIST BANDS AS LOW AS 6.75
Staton's 25th Anniversary Sweepstakesasi/89380 - Family
Owned and Operated...since 1981View Special...
Hot Promotional Products Under as low as $1.10asi/40544 - The
perfect product, versatile for any promotional...click
here for details View Special...
Lip Balm at great pricing ASI61125asi/61125 - Hit's
Lip Balm What A Way To Advertise View Special...
Calendar Special = More Profit For You!asi/61960 - HotLine
offers FREE calendars if order doesn't ship on time. Between
7/1/05 and 9/16/05 your order will ship on time or it's
FREE. Shouldn't You Switch to HotLine??? View Special...
Check out NEW Breast Cancer Awareness products
from KR Line! asi/65670asi/65670 - October
is national Breast Cancer Awareness month and we�ve got
the products your clients NEED! Help your clients in
the MEDICAL industry and BREAST CANCER AWARNESS organizations
FIGHT the battle against breast cancer with our beautiful
NEW productsView Special...
Join the RetroFit Revolution ASI66230asi/66230 - Loose
the blues (and the grays) and splash up your summertime
promotion with the fun, bright, and breezy designs of the
Retrofit Revolution! View Special...
High Quality Precious Metal Lapel Pins and Cufflinks
from NORCOasi/74100 - When
your clients come first, deal with the company that's
first in quality...Norco! View Special...
Get the Spirit!asi/77280 - Are
you ready for some football? Order your free sample kit
today and be ready for the fall season. View Special...
40% off EQP for Self Promotionasi/68680 - Huge
Savings from Maple Ridge FarmsView Special...
See The Stars With Every 1000 Pen Order from
Tagmasterasi/48500 - FREE
Telescope When You Buy 1000 Pens! View Special...
Free Set Up Charge for ALL Orders for 960 Bottles
or More from PLWC!asi/79349 - Excellent
customer service, unbeatable prices, great packaging
and continual reliability have made PLWC the leader in
the private label bottled water industry. You can be
confident that your order will be on time, every time
for all your events!View Special...
ASI#73932 Jack Nicklaus Calendar - Golf Showcaseasi/73932 - The
Jack Nicklaus 2006 Golf Calendar combines premium gift
quality with showcase style. Full color images of Nicklaus-designed
golf courses are featured monthly along with helpful golf
tips from the world's greatest golfer, Jack Nicklaus. View Special...
Totally Puzzling ASI#30208asi/30208 - Need
to have some fun at your desk? Our Teamwork Puzzles will
keep you amused and be useful at the same time. Visit AP
Specialties at www.apspecialties.com! View Special...
Aristin Imports Customized Wine Sleeves ASI/36734asi/36734 - Aristin
Imports' custom wine sleeves launch your brand or message
to the forefront at any holiday or social occasion including
corporate events, banquets, wine tastings, parties, weddings
- a welcomed addition to any celebration or gift basket! View Special...
"Everything Automotive" Sun Shades, Organizers
and More from Auto-Sun-Shade/INTERTEK ASI/37586asi/37586 - "TOTAL
OFFICE MOBILITY FOR PEOPLE ON THE GO"View Special...
Active Gear for Active People ASI # 37930asi/37930 - Bags
for Clubs, Schools and TeamsView Special...
European and Wine Gift Boxesasi/75731 - Are
you spending $$$ for GIVEAWAYS or GIFTS? Presentation is
the key! Our unique European & Wine Gift Boxes is great
for wine bottles, mugs, tumblers, t-shirts, chocolates,
candies and more. View Special...
Custom Shop Stools by Richardson Seating ASI#82365asi/82365 - See
Richardson Seating's line of Custom Shop Stools View Special...
Page a Day Calendars Now 15% Off. Two Styles
to choose or create your own.asi/35400 - Page
a Day Calendars Now 15% Off. American Calendar has two
stock designs to choose from including the "Inspirational
Quote of the Day" and "Golf Hint of the Day" Of course,
with American Calendar, you can create your own CUSTOM
Specialty Advertising Association
of California (SAAC)
Long Beach Convention Center,
Long Beach, CA
Info: (800) 734-6356; Fax: (818)
346-1888 email@example.com• www.thesaacshow.org
Promotional Products Association
of the Mid-South (PPAMS)
Nashville Convention Center,
Info: (931) 695-3117; Fax: (931)
January 3-5 Orlando
February 8-10 Dallas
March 21-23 Las Vegas
May 23-25 Philadelphia
July 11-13 Chicago
Info: (877) ASI-SHOW; Fax: (800)