Continued Ad Spending Jumps In
Schonfeld & Associates Inc.
has released the 29th annual edition
of its study, "Advertising
Ratios & Budgets," which
provides info on monitoring competition
and planning ad spending. The news
certainly is bright, and it forebodes
increasing sales for promotional
products companies. The key to
the survey is the improved ad spending
by certain industries. Consider:
Large, diversified food companies
are expected to spend $28.3 billion
in 2006, up 8.1% in ad growth;
the pharmaceutical industry will
increase spending over 10% in 2006,
exceeding $21 billion;
biotech and electromedical
apparatus industries will show
over 10%. Also
revealed in the survey are
retail store sales
and advertising projections
for next year. Retail department
stores will spend $4.4 billion
in 2006, up slightly from
Variety stores like Target
and Wal-Mart will increase
5.9%. Advertising by direct-mail
catalog houses will increase
to $1.3 billion.
Born Shoppers? It seems the Hispanic market
is particularly ripe for promotional
marketing. According to a new survey
by People en Espanol, titled
the Hispanic Opinion Tracker (8,000
56% of U.S. Hispanics polled said
they love to shop, compared with
39% of the general population. Survey
participants spent on average of
$1,992 on clothing and accessories
in the last 12 months, vs. $1,153
for general consumers. The survey
also proves the power of marketing
to this segment of the population.
Thirty-five percent of Hispanics
surveyed cited ads as a factor in
selecting color cosmetics, compared
to 8% of general respondents, while
have bought a fragrance because
they smelled it on a magazine
scent strip. In addition, Hispanics
are much more likely to pay cash,
the preferred method of payment
for about 75% polled. Only about
15% use credit cards, compared
with over 40% for the general
Takes Over Light Group
Leadership The Light Group Inc. (asi/254110)
has appointed Paul Gordon president/partner.
He was previously senior vice president of sales for Konica-Minolta Photo Imaging,
and has a track record for building profitable sales campaigns. “I plan
to use my expertise in organizational development, strategic business analysis
and planning to deliver vehicles that create solid people management, training
and motivational programs to build on the strong foundation Light Group has developed
over the last 25 years,” says Gordon. “With our performance improvement
incentive programs, we can offer manufacturers, retailers and business operations
of all types a superior way to achieve their objectives in a highly competitive
Lottery Investigation Involves
Texas Lottery Commission has
begun scrutinizing an unfulfilled
order with JB & Associates, a Reno, NV-based formerly listed distributor.
The commission gave more than $300,000 to the firm as an advanced payment for
promotional items that were to be imported from China. But, nearly a year-and-a-half
after the payment, the goods have yet to be delivered.
Bowen, JB owner, says he
gave the money to an import
broker who he’s worked
with for several years. But
various factors have led to
the delay of the products,
including the rising price
of petroleum, making it too
expensive to produce the vinyl
wallets ordered and a typhoon
destroying another factory's
inventory of scratch-off coins.
Bowen says things are once
again moving forward, and the
products will be delivered
to the commission, or its money
will be refunded. "It's
an unfortunate situation and
Texas has been very patient," he
says. "I do want desperately
to get it done."
Memoriam -- William Gold
Gold, co-founder of Tri State
died of non-Hodgkins lymphoma
July 6. He was 85. A Baltimore
native, Mr. Gold served with
the American Division's 26th
Signal company in the South
Pacific during World War II,
earning two Bronze Stars and
leaving as a second lieutenant.
After attending gemology school
on the GI Bill and working
at various other jobs, he founded
Tri State with Dave Rosenberg
"He was just the epitome
of the Greatest Generation," says
his son, Carl, adding that
Mr. Gold was reluctant to
discuss his war experiences
until he joined a veteran’s
association in his
70s. Outside work,
was an avid
painter and sculptor
and enjoyed reading
to classical music.
He was a volunteer
on Wheels and belonged
to the Associated Jewish
Federation of Baltimore.
addition to his son,
by his wife, Harriet
two daughters, Sally
Deborah; and three grandchildren.
Connections Marketing Inc.
(asi/163580) was named the
2005 Small Business of the
Harris Hawk Llc (asi/220330)
was selected as Client
of the Year by the Cincinnati
chapter of SCORE (Service
Corps of Retired Executives).
In the News
Western Sales (asi/75731)
has completed its move into
its new 60,000-square-foot
Classic Forms and Products
Inc. (asi/162736) has acquired
ExeuForms in Orange, TX.
No details were provided.
Cintas Corp. (asi/162167)
has reported record revenue
of $3.07 billion for fiscal
Instant Imprints (asi/391000)
has opened a new 22,000-square-foot
headquarters in San Diego.
Corporate Imageworks Llc.
acquired Highlander Logo
a non-member distributorship
in Ravenna, OH and HighSmith
Corp., a Detroit-based marketing
firm. The firms will be combined
into HighSmith Imageworks,
which will remain under CI’s
aegis, but headquartered
On The Move
Resources Corp. (asi/79530)
has named Mary Pugh marketing
director; Melissa Parkey
a product designer; John
Lampert non-inventory buyer;
Alisa Brennan art director/creative
services; Kitty Norell, Cynthia
Braver and Fize Phillips
account executives; Jim Ryan
warehouse manager; Quin Wang
quality program manager;
Joseph Nehm industrial engineer;
Binh Phung IT team member;
and Betsie Gutcheon sales/marketing
Tom Carroll, a former
supplier and multi-line
rep, has established Carroll
Promo Ideas, a multi-line
rep and marketing firm.
IMC (asi/62820) has named
Shannon Eaker vice president
of customer/creative services.
Senator USA (asi/86390)
has named Kathleen Murray
South Central sales manager.
Molenaar Inc. (asi/71980)
has named Steven Meyer,
MAS, vice president of
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Specialty Advertising Association
of California (SAAC)
Long Beach Convention Center,
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Info: (800) 734-6356; Fax: (818)
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Promotional Products Association
of the Mid-South (PPAMS)
Nashville Convention Center,
Info: (931) 695-3117; Fax: (931)
January 3-5 Orlando
February 8-10 Dallas
March 21-23 Las Vegas
May 23-25 Philadelphia
July 11-13 Chicago
Info: (877) ASI-SHOW; Fax: (800)