Acquires Beta Graphics
Graphix Products (asi/212595) has
completed a deal with Beta Graphics
(unlisted), a CD-R and CD-ROM replication
and duplication company. Terms were
not disclosed. Graphix,
which provides offset and digital
printing adhesive labels and a full
catalog of promotion incentive items,
believes this purchase will complete
its plan to create a full-service
printing and fulfillment distributorship. “By
bringing in the Beta team, we can
extend Graphix's commitment to exceptional
speed, quality, and pricing to CD
replication, as well as more traditional
printing and production,” says
Jason Tews, marketing manager. “In
addition, we offer marketing and
design services, so clients can turn
to us for the complete package.”
On Branded Chips
A growing number of casinos, particularly
those in Las Vegas, are beginning
to embellish their chips with the
images of celebrities, reports USA
Today. Palms, for example, has featured
celebrities Pamela Anderson, Nicole
Richie and Jesse James on its chips.
The Hard Rock Hotel/Casino often
issues chips picturing groups or
artists who have played or are going
to perform there. The chips don’t
only garner attention, but, as they’re
used for limited periods, are often
saved by recipients as collectibles,
meaning more revenue for the casino,
because they’re never cashed.
this trend has implications for
the promo products arena. In fact,
the ad possibilities seem to be endless. So far, however, the dent appears
to be small. Arthur Bernstein, president of Game Parts Inc. (asi/55750),
says to date, distributor orders for chips haven’t been reflecting
anything new. “But this could be an opportunity,” he says. “We
don’t know for sure, but it’s possible.”
Audits Snipe Specialties
The Kansas City Star reports
that in Jefferson City, MO,
audits questioned some spending
done on tourism by Missouri’s
Economic Development Department.
In particular, the audit questioned
the EDD’s layout of $95,000
over the last three fiscal years
for “trivial” promotional
items such as T-shirts and bumper
stickers. “When we hear stuff
like this, it’s disturbing,
because so many of us work hard
to elevate the image of promotional
products,” says Larry Timberlake,
Gill Studios (asi/56950) vice president
of sales. “In my opinion,
the people who question spending
like this aren’t familiar
with the promotional products as
an industry or how powerful they
can be as an ad vehicle. Fortunately,
I don’t think situations
like these really affect sales
In The News
An article on the use of logoed
products to capture online business
written by Bob Stillman, vice
president of Far From Boring
Promotions Inc. (asi/192020),
appeared on PRWeb.com as well
as several other sites.
Wilmington (DE) News
Journal ran a piece about Jim
owner of a Crown Trophy (asi/172087)
franchise, and discussed how
trophies represent a steady promotional
The Bangladesh Observer notes
that, as part of the celebration
Refugee Day, the country’s
office of the United Nations High
Commissioner for Refugees has developed
a program that includes imprinted
T-shirts and school bags that will
be distributed to students.
help distinguish themselves from
competitors in India’s
burgeoning real-estate market,
realty developers are increasing
their advertising expenditures
by almost 100%, including the
use of promotional products such
as car shades by several.
Miller Time Really Be Miller Time?
The National Basketball Association,
whose season ends tonight, is considering
selling ad space on its uniforms. “I
don’t doubt it will eventually
happen, but at a price that recognizes
its value,” commented David Stern,
NBA commissioner. Currently, even Reebok,
which produces the NBA uniforms, isn’t
permitted to add its logo to anything.
If it changes, and spills to other sports,
will licensed jerseys also bear whatever
logo the originals do? Even more key
for promotional product practitioners,
is it something you can get a foothold
in somewhere, perhaps at the semi-pro
or college level?
On The Move
TSC Apparel (asi/90518)
has named Robert Wingert
president. Formerly CFO,
he’s been with
the firm five years.
TSC has also added Frank
Griffin, Blair Pike and
Connie Zaidain as account
East West Connection (asi/185696) has
named Valerie Royster senior vice president.
She joined the firm in 1999.
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July 12-14 Chicago
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