Marketing Turns Offices Into
The industry is having quite a year on TV. First Caden
Concepts (asi/155443) was featured on a special “Boss
Swap” episode of ABC’s “Wife Swap,” and
now Milwaukee-based EDI Marketing (asi/184901)
has been visited by TLC’s “While You Were
Out.” The show spent June 1-3 at the distributorship
renovating its conference room and reception area while
owner Kevin Bestul was on the road. The team pulled
off the surprise make-over just in time. “Kevin
walked into the reception and conference area and was
pleased and surprised,” says
Candi Lucksted, office manager. “Overall
it was a pretty exciting experience
for everyone that got to be involved.” The
EDI Web site provides some preview
pictures of the show which will air
Modern marketing is taking an interesting turn in recent
years and ThrowThings.com (asi/344502) has
gone round the bend. They are the official sponsor
of the skillet throwing and cow chip throwing contests
at this year’s 32nd Annual Hillbilly Days Festival
in Lebanon, Missouri. Their sponsorship includes donations
of T-shirts, sports bottles and mugs to the four-day
event which starts June 16. The celebration of yesteryear
includes a parade, carnival, food and games, with a
portion of the proceeds going to The American Cancer
Society. ThrowThings heard about the festival and thought
it was a great way to attract
help out a good cause, and tie-in
with an event that’s as
unusual as its own products,
which include ventriloquist dummies,
party goods, portable grills
and promotional products. Says
owner Marc Resnik; “When
you have an online casino getting
a lot of press for buying toast
that looks like the Virgin Mary,
it’s pretty clear there
are marketing opportunities out
there that are a little out of
the norm, and I think we need
to be looking for those.”
The Memphis Business Journal reports that Signet
Inc. (asi/326636) has been selected by Chick-fil-A
Inc. as its exclusive provider of promotional merchandise
as of July 1. It will also manage its online and catalog
efforts. Elizabeth Tate, Signet CEO, says that the fast-food
chain’s use of promotional products is, at least
for the present, more or less limited to basics such
as T-shirts, pens and mugs. “Right now, we’re
concentrating on the employee and marketing sides, but
we’ll be putting a retail site together for Chick-fil-A
as well,” she says.
Videos A Reality
Just as the one-use camera blitzed the film market,
Pure Digital Technologies is introducing, a one-time
video camera that’ll be blitzing the video market.
The camera retails for $29.95 and provides 20 minutes
of video, which can then be processed (for $12.95 or
more) onto a DVD. The cameras will shortly be unveiled
at CVS pharmacies nationwide and other retailers by
mid-summer. A little pricey just now, perhaps, but
this would certainly be a highly used promotional item
In The News
Proforma Inc. (asi/300094) was ranked by the Document
Management Industries Association as the largest print distributor
in North America.
On The Move
Promopeddler.com (asi/129990) has named Jeff Anderson
OF THE WEEK
is proud to introduce
the newest addition to
their quality line, The
item is made from the
highest quality fabrics
in the industry and
like ALL of the AMC
products; its manufacturer
stands behind its name.
APOLLO is excited to offer you the price of $5.99
per piece blank and it gets better, $6.99 per
piece with a FREE digitized tape with a minimum
order is 144 pieces. Ask about our contract embroidery
Feel free to contact APOLLO at 1-800-982-2146
EMBROIDERY USA 1-888-947-9988 or visit WWW.APOLLOEMB.COM to
see the full AMC line…
other new and
visit the Product Central section on ASICentral.com.
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