Veltex Apparel Co. (asi/93505)
has acquired, in a total buyout,
the promotional products division
of Explorer Headgear, a Markham,
Ontario, Canada-based manufacturer
of headwear, including many national
private-label brands (Tommy Hilfiger,
Budweiser, Spaulding, etc.) Terms
were not disclosed, but Explorer’s
total sales were about $23 million
in 2004. At present, there are no
plans to relocate or change personnel
at the firm. Javeed Martin, Veltex
president and CEO, says, “Explorer
is one of the three top headwear
firms in Canada. It wanted a U.S.
presence, and we wanted a Canadian
presence, so it was a very good
Products Tied To Underage Drinking
According to a recent report from
Dartmouth Medical School, a link
exists between owning alcohol-related
promotional items and underage drinking.
The study followed middle school
students in fifth through eighth
grades who had never consumed alcoholic
beverages. When interviewed one
to two years later, 14% owned an
alcohol-logoed promotional item
(API) and 15% had used alcohol.
“Adjusting for other factors,
such as peer drinking, researchers
found a strong link between ownership
of an API and alcohol use,”
the report notes. Of course,
promotional items’ effectiveness
shouldn’t be surprising to industry
practitioners. “If we truly
believe that promotional products
are effective, then it absolutely
does impact the attitude and the actions
of the person who has it, [even] if
it happens to be a young person,”
says Jeff Darrey of Marketing Associates/USA
Inc. (asi/261640). “To
see a 16-year-old kid walking around
with a shirt advertising beer is inappropriate,
unhealthy and, I think, detrimental.
I think everyone has a responsibility
to ensure against this.” Much
like the tobacco industry’s
experience in the 1990s, distilleries
and breweries may eventually find
a call for more regulations on their
use of promotional items.
Neck Used As A Billboard
Another one for the brand-tattoo file:
Warren Kindellan, CEO of Canadian
distributor Sudden Impact Promotional
Products, is calling himself the “World’s
first human billboard CEO” after
having the firm’s name and logo
permanently tattooed on the back of
his neck. The stunt has generated
lots of publicity
for the company; Kindellan and his
tattoo were featured in a documentary
on City TV’s Breakfast Television,
various newscasts of KVOS-TV and the
front page of the “Working”
section in The Vancouver Sun.
Kindellan told an interviewer, “When
I saw the impact a TatAD created,
I thought to myself, ‘Now that’s
Sudden Impact’ and immediately
began implementing it into my own
promotional campaign.” The tattoo
is also being used as a logo for items
in the company’s self-promotion
T-Shirt Sales Underestimated?
Just one of those things to be aware
of: The Wall Street Journal
recently ran a story about how well
T-shirts are selling on the Internet.
One site, which started as a family
newsletter venture, makes up to $3,000
a month. Another, collegehumor.com,
rakes in about $200,000 monthly, approximately
half its total income. The good part
is that almost any Net site, espousing
any point of view or none at all,
or simply pushing fandom, can offer
Ts. Rodney Blackwell, a California
entrepreneur, was quoted in the article
saying that over 1,500 Web sites now
offer T-shirts, a number Ken Goldman,
chairman of Goldman Promotions (asi/209700),
way off. Think about it: There are
17,000-plus distributors, at least
a third have Web sites and a number
of those use T-shirts for self-promotions.
That plus the fact that a lot of distributors
handle Web promotions for clients,
and most of those include a T-shirt.
Right now, we have at least 20 clients
with online stores, and T-shirts are
on all of them.”
In The News
We recently reported that Ron Natinsky,
former president of Handi-Line Inc. (asi/54100),
was a candidate for Dallas city council,
in District 12. The election took place
on May 7, and Natinsky ended up in a runoff
vote, which happened last week. “It's
finally over and I won with a landslide
of 61% of the vote,” he says. “Glad
it's over. Now the real work down at City
Beck of Norwood Promotional Products was
cited as a mentor by Debra Taylor, president
of Creative Performance Solutions, an
executive coaching firm, in an interview
Graphics (asi/32207) was the
subject of a Central New York Business
Journal article that confirms the
company is well and fully operational,
according to CEO Larry Kuhn. The shut-down
of Seaboard Atlantic, an apparel-maker
also based in east Syracuse, NY, had created
confusion among some clients.
Hoyle of Hoyle Advertising was recently
awarded Geiger’s (asi/202900)
Navigator’s Club Award for outstanding
Promotions Inc. (asi/39250) has
doubled its calendar capacity for the
2005 selling season.
People On The Move
Hutchinson Marketing (multi-line rep firm)
has hired Michele Sabia to cover the New
OF THE WEEK
For a sporty
and fun look,
try our Style
The Ocean Spray
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Available in 8
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other new and creative products,
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Largest Summer Event Hits
Chicago Next Month
Aimed to help industry distributors
and suppliers gear up for
the second selling year and
upcoming holiday gift season,
ASI Show kicks off
its final show for 2005 in
Chicago, July 12-14.
reservations continue to come
in and the show is already
10% larger than last year
with more than 800 suppliers
reserved, including 250 exhibitors
who did not exhibit at the
show last year.
growing list of suppliers
includes hundreds of leading
names like American Apparel,
Bic Graphic USA, Bodek and
Rhodes, Broder, Gold Bond
Inc., Lanco, Norwood, SanMar,
Tri-Mountain Gear and many
more. The free registration
deadline for ASI distributor
members is Friday, June 17.
Online registration is available
Call 877-ASI-SHOW with any
Show returns to Orlando,
Dallas, Las Vegas, Philadelphia
and Chicago in 2006. For more
information on ASI Show,
please visit www.asishow.com.
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