Geiger To Acquire Synergy Counselor Top 40 distributor Geiger Inc. (asi/202900) and Synergy (asi/340874) have announced their mutual intent for Geiger to acquire Synergy. The transaction will be finalized following the completion of some necessary administrative details. Geiger sees the acquisition as a way to boost its market share in Arizona beyond its sales office in Scottsdale. JR Roren, Synergy CEO, explains, �The joining of Synergy and Geiger will combine unparallel experience, creativity and talented personnel in a market that's always been quite fragmented.�
Jolesch Changes Name, Adds Partners The Jolesch Group (asi/235965) has added ad agency vets Jake Schroepfer and Jerry Wessels as equity partners. The company has been renamed Schroepfer Wessels Jolesch. �Jake and Jerry's experience allows us to broaden our service platform and revenue,� says Bruce Jolesch, CEO. Schroepfer's career includes stints with BBDO, DDB Dallas and Tracy-Locke Promotions, as well as ACE Cash Express. Wessels has been with Italia Partners, CompUSA, Wendy's and Tru-Value Hardware.
Yanks Caps Stolen Before Promotion You can imprint products perfectly, order them in plenty of time, and get
a sign-off on the design, but if the items don't make it to their destination, then all the effort is for naught. Such was the case with a promotion this past weekend at Yankee Stadium, in the Bronx, New York. The team, which is already struggling on the field this season, had to admit to an embarrassing error to its fans. At the games on Friday and Saturday, all fans were to receive a promotional Yankees cap. The problem? Well, the team only received half of its order, as one of the trucks carrying 47,000 of the hats was hijacked on its way to the stadium.
Kathleen Lynn, a representative of Rubenstein Associates, the public relations firm for the New York Yankees, says the team didn't know where the truck was stolen or who had stolen it. They only realized three days before the first night of the promotion that it would be short a significant amount of giveaways, so it quickly sprang into action. It decided that the first 18,000 fans 21 and over at the Friday night game would receive a hat and
so would all fans attending the Saturday game. The out-of-luck fans
on Friday received a newly printed voucher entitling them to a cap in the future.
Industry in the News Burston Marketing Inc. (asi/151258) was mentioned in an article on eTruth.com about it being one of the authorized merchandise sites for the Pontiac Solstice roadster.
PR Newswire reports The Jay Group Inc. (asi/234050) has been awarded a multi-year contract to provide marketing-fulfillment services, not to mention a number of promotional products, for Pfizer Consumer Healthcare. It will also manage Pfizer's contact center for promotional products inventory. �This new piece of business speaks to the trusting relationship we have with Pfizer,� says Dana Chryst, Jay Group CEO.
People On The Move Selco Custom Time Corp (asi/86230) has named Tim Allen production/quality assurance manager. He was previously with Auto Crane.
Bag Makers Inc. (asi/37940) has broken ground on a 35,000-square-foot addition to its warehouse.
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ASI PRODUCT/SERVICE SPOTLIGHT
ASI SHOW Philadelphia Previews In Two Weeks At The PA Convention Center The ASI Show Philadelphia, May 24-25 (exhibits May 25) will open its doors to the Northeast in exactly two weeks! On Tuesday May 24, distributors can take advantage of exciting education programs while exhibitors unpack freight and prepare for set-up day. On Wednesday May 25, the exhibits will open.
ASI Philadelphia has officially registered more than 1,200 distributors and represent over $1 billion in industry sales. The show floor will feature nearly 400 supplier booths and thousands of new products and ideas.
The growing exhibitor list includes many of the industry's top companies: Ash City, Fields, Dard, Hit Promotional Products, AT Cross, Norwood, Leed's, Lanco, Bullet Line, Logomark, SanMar, Alpha, Broder, Bodek and Rhodes, Goldbond, American Apparel, World Wide, Moderne Glass, The Corvest Companies (Toppers, Adva-Lite, It's All Greek), Jayline, Jetline, The Webb Co., Noteworthy, and many others.
Please visit www.asishow.com to register or exhibit. For more information on this year's ASI Show Philadelphia Preview including the schedule of events that features The Gala Celebration at the Franklin Institute and two ASI member exclusives headlined by Donald Trump and Bill Cosby, call (877)ASI-SHOW.
The ASI Show Philadelphia resumes its three-day format next year May 23-25, 2006 (exhibits open 24-25).
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Traveling Optimum Promotional Show
Promotional Products Association of Canada Inc.
11/Winnipeg Convention Centre, Winnipeg, MB
Info: (514) 489-5359; Fax: (514) 489-7760 email@example.com
Educational Seminar for Profit (ESP)
Georgia Association of Promotional Products Professionals (GAPPP)
Atlanta Hilton Northeast, Norcross, GA
Info: (678) 376-0766; Fax: (678) 377-0947 firstname.lastname@example.org
Promotional Marketing Association of Northern California (PMANC)
Portola Plaza Hotel, Monterey, CA
Info: (888) 762-6200; Fax: (916) 451-9150 email@example.com