Barrocas Named New Broder President Mark Barrocas has been named president of Counselor Top 40 supplier Broder (asi/42090). He was formerly president of the Alpha Shirt Co. (asi/34408) division. �Basically,� he says, �we want to stick with the same goals we had last year. For one, we've changed our merchandise strategy quite a bit regarding our private-label initiatives, and that's been doing quite well for us.� He also mentioned maintaining product quality and seeking new market niches. A full report will appear in the April Counselor.
Game Time Promotions Handling McDonald's Throwback Jersey Promotion Game Time Promotions Inc. (asi/201361) is handling a promotion where the throwback jerseys of some McDonald's All Americans who went on to become NBA superstars are being sold for charity. The player jerseys involved are Kevin Garnett, Chauncey Billups, Tracy McGrady, Corey Maggette, and Carmelo Anthony. Money raised from sales online and at retail locations like Finish Line will be donated to Ronald McDonald House Charities.
Suppliers: Act Now If You Want To Win Free Advertising From ASI! Don't miss your chance to win one of three free full-page ads in Counselor, Advantages or Successful Promotions � a nearly $12,000 value! If you haven't already responded to the State of the Industry survey, it's not too late to do so and be entered into a drawing for one of these great prizes. If you no longer have a hard copy of the survey that came in the mail, you can take the survey online click here and have your results (and prize registration) entered automatically once you complete the study. Or, you can click here to download a PDF version of the study. For the PDF, fill it out and use the prepaid envelope included in the mailed version, or fax it back toll free at (800) 839-3969.
We respect your privacy. All data are kept confidential and used only to build aggregate statistics. Thanks for your input and support!
In The News Sandra Griffis and her company, Perceptions Premium Products LLC (asi/293483), were the subject of a recent article in the DeSoto (MS) Times.
Bic Corp., parent firm of Bic Graphic USA (asi/40480), has partnered with Jackson Hewitt Tax Service for the �Write Your Own Refund� sweepstakes. Consumers buying one of 3 million select packages of Bic products receive a coupon good for $25 off Jackson Hewitt tax services and instructions on entering to win $25,000.
Chris Goodson, vice president of Goodson Co. (asi/210850), has been named to the St. Louis (MO) Board of Police Commissioners, a five-member board to govern the city's Metropolitan police force.
�Freebie Industry Gets Conspicuous,� a lengthy article that appeared in a recent Atlanta Journal-Constitution, was, despite its title (and calling imprinted products �the flotsam and jetsam of commerce�), not only informative but complimentary, even noting a few hot products. Those quoted in the article include Beatty McCaleb, president of Identity Promotional Products (asi/229867), Janelle Nevins, vice president of Summit Marketing (asi/339129) and John Patterson, executive director of the Georgia Promotional Products Association.
The Springfield, MO News-Leader recently ran a profile on Brenda Jackson, owner of Trader Jacks Promotional Products (asi/346092) that also offered some basics about the profession.
When It's Time To Move On... CEOs, what are your succession plans? We'd like to hear from people both with and without plans in place for an upcoming issue of Counselor. If you have a plan, what is it? Or if you don't, why not? Please e-mail your comments to Karen Akers at firstname.lastname@example.org.
Uncharted Territory A recent piece in Currents notes that hotel mini-bars are starting to contain way more that soda/beer/liquor, $4 bags of peanuts and $27 pieces of smoked salmon. Better or more cutting-edge hotels are now stocking such items as face masks, eye gel, condoms, lip gloss, lovemaking kits, facial sprays, gourmet coffee and chocolate, to name only a handful. And they're apparently selling, even at grotesquely inflated prices. This got us thinking; how effective would it be for clients seeking to target certain audiences to place a free imprinted item (it should tie into the hotel atmosphere in some way, however) in the hotel's mini-bar. The hotel should be offered a small fee, which can be charged to the client. On the other hand, perhaps the hotel itself might be a client. Other client possibilities that come immediately to mind: casinos, restaurants, clubs, hair salons, clothing stores, real-estate sellers, theatres, tourist sites, cab companies, art galleries, etc. Get the idea?
OF THE WEEK
Ultimate Golf Experience 2-DVD Set from Sound Promotions (asi/88226) The Ultimate Golf Experience is a new 2-DVD instructional video for all ages, created just for the use of the promotional products industry. Packed with nearly four hours of instruction, the 2-DVD set is organized in five educational chapters covering everything from the basics to course management and the psychology of the game.
The 2-DVD set is available as an imprinted item in quantities below 1,000 units.
Order as few as 50
Customized with logo in two places and personalized message
Full-color imprint at no extra charge
Ships in 10 working days
It’s a perfect way to hand your clients something new for their next charity golf tournament, corporate meeting or as an executive gift.
other new and creative products,
visit the Product Central section on ASICentral.com.
Brand New Products From Above All Advertising asi/30437 This is great! Your Flex Blades increased my walk-ins by 800% on the first day! Thank you so much! View Special...
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Make Alpec Your Manufacturer for ALL Your Laser Pointers! asi/34375 Lifetime Warranty on all Red Pointers! For more great deals, visit our website www.asisupplier.com/34375 View Special...
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The Affordable Ring Spun asi/90518 You can now have Ring spun at the price of open end. That means, better margins for you... better quality for your customers. And, TSC Apparel's got it in stock now, at special prices you're gonna love. Call today for a discounted sample. 800.289.5400 View Special...
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Incredible golf towel sale from Sero Sales asi/86464 Printed FULL SIZE golf towels for $1.77 NET INCLUDING grommet & hook only from Sero Sales asi/86464 View Special...
Specialty Advertising Counselors of the Delaware Valley (SACDV)
Citizens Bank Park, Philadelphia, PA
Info: (610) 873-1186; Fax: (610) 873-7433 email@example.com www.sacdv.org
Promotional Products Association of the Mid-South (PPAMS)
8/Rothchilds, Knoxville, TN; 10/Hollywood Casino, Tunica, MS
Info: (931) 695-3117; Fax: (931) 695-5441 firstname.lastname@example.org www.ppams.com
Advertising & Promotional Gift Exhibition
Promotional Merchandise Trade Association
National Exhibition Center, Birmingham
Info: 024 7624 7208; Fax: 024 7624 7209 email@example.com www.promota.co.uk