4imprint's Big Year The British parent company of Counselor Top 40 distributor 4imprint Inc. (asi/197045) had a good year in 2004, especially the operation of its U.S. subsidiaries. In all, 4imprint Group plc, which released its annual earnings yesterday, pulled in the equivalent of $6.2 million in pre-tax profit in 2004, a dramatic turnaround from 2003 when it lost nearly $20 million. 4imprint's U.S. franchising operation, Adventures In Advertising (asi/109480), recently rumored - apparently falsely - to be on the block, delivered almost $2 million in operating profit.
4imprint's other U.S. operations hit $73 million in sales (up 17%) and $4.3 million in operating profit. New customer orders grew by 27% and orders placed via the Web jumped 60%. (About a third of 4imprint's orders are placed online while most of the remainder comes from its catalog sales.) David Woods, AIA CEO, notes, "We are obviously delighted with our results at AIA. We have just completed the best year in our history, and our bookings in January '05 were up 22% over January '04. We are thus off to a great start and are expecting an excellent 2005."
Proforma, Wearguard Select ASItransact Counselor Top 40 distributor Proforma Inc. (asi/300094) has chosen ASI's ASItransact online order-management system to streamline operations and improve customerservice levels. Proforma and its 650 franchisees represent $139 million in promotional products revenue. ASItransact is an order-entry/processing system that provides paperless invoicing, real-time order status and tracking of UPS and FedEx shipments. In 2004, over 500,000 orders and invoices were processed through the system. "We're pleased Proforma and its franchise owners are joining with us," said Tim Andrews, ASI president. "We know ASItransact improves efficiency and provides greater levels of service and we're glad to see it leveraging these benefits."
In addition to Proforma, Wearguard (asi/356061) has also selected the ASItransact system. The firm represents over $440 million in uniform and promotional products sales. "WearGuard and Proforma's commitment to ASItransact is very valuable to the continued success of the system and our many participants. They join a growing list of top industry distributors who have committed to using ASItransact ," says ASI Senior VP Dale Denham.
The World Of Specialties The International Herald Tribune reports that the French daily newspaper Le Monde, which has apparently been financially troubled for a while, may make a monetary alliance with Grupo Prisa, a Madrid-based comglomerate that owns, among many other media firms, El Pais, the well-known Spanish daily. While Grupo's investment of major capital has all kinds of debatable political implications and possibilities, what was interesting is that it said it wanted to develop a strategy for Le Monde that had helped boost El Pais' profitability. "El Pais has had great success with its promotional products," said Patrisia Gomez, a Grupo spokesperson. "We're trying to see if we can repeat this model in France." The types of products the paper used? Logoed CDs and cookbooks. Just food for thought.
"Are You, Or Have You Ever Been, An Importer ... " We're looking for the stories of some distributors who have tried their hand at importing direct. Have you had a nightmare experience? Did you pull off a big operation and live to tell about it? Let us know either way. You can e-mail Connie O'Kane at email@example.com or call (800) 546-1350, ext. 3325.
Industry Awards PPACanada has announced its 2005 Image Awards: Supplier of the Year (Gold): Debco Bag (asi/48885); National Distributor of the Year: Accolade Reaction Promotion Group Inc.(asi/102905); Central Distributor of the Year: Corporate Express Promotional Marketing (asi/168781); Eastern Distributor of the Year: Gagnon Levesque Inc. (asi/200500); Western Distributor of the Year: Merit Impressions Inc. (asi/268085); Customer Service Rep of the Year (Gold); John Thullner Bankers Pen Inc.(asi/38285); Central Multi-Line Agency of the Year: Slattery Enterprises and Task Force Marketing Group; Eastern Multi-Line Agency of the Year: Agence Imapro Inc.; Western Multi-Line Agency of the Year: Ad Infinitum Marketing Group.
Correction In the last PromoGram, we mistakenly reported that Geiger West (asi/202900) named Reggie Gonzalez vice president of sales. He was actually named a regional sales manager.
People On The Move Ash City (asi/37127) has named Paul Barker executive vice president of operations and Mike O'Bright sales/marketing consultant.
Benjamin Martin (asi/68920) has named Christopher Kenney marketing coordinator.
Jack Horner Communications (asi/226818) has appointed Linda Capone regional sales manager.
Shipmates Printmates (asi/325811) recently named Robert Livreri president.
Selco Custom Time Corp. (asi/86230) has named Ron Lohr vice president of sales.
OF THE WEEK
Ultimate Golf Experience 2-DVD Set from Sound Promotions (asi/88226) The Ultimate Golf Experience is a new 2-DVD instructional video for all ages, created just for the use of the promotional products industry. Packed with nearly four hours of instruction, the 2-DVD set is organized in five educational chapters covering everything from the basics to course management and the psychology of the game.
The 2-DVD set is available as an imprinted item in quantities below 1,000 units.
Order as few as 50
Customized with logo in two places and personalized message
Full-color imprint at no extra charge
Ships in 10 working days
It’s a perfect way to hand your clients something new for their next charity golf tournament, corporate meeting or as an executive gift.
Unique Compartment Drinkware from HOWW asi/61952 HOWW's Themed Compartment Drinkware is the perfect complement to any event View Special...
All-New 32 oz. Sports Bottles from Pepco asi/77280 Keep Cool with these All-New 32 oz. Sports Bottles as low as View Special...
Pure Bottled Water from the Leader in Custom Labeled Bottled Water asi/79349 Excellent customer service, unbeatable prices, great packaging and continual reliability have made PLWC the leader in the private label bottled water industry. With over 7 bottling facilities across the United States, you can be confident that your order will be on time, every time with the highest quality water available for all your events! View Special...
Never Seen Before Desk Tape Dispenser! asi/61228 Mini Tape Gun works just like the big ones. Great at the Office! View Special...
CAMERA & PHOTO ALBUM - LOWEST PRICE asi/42955 Camera & Photo Album Combo-the lowest price in the Premium Industry including FREE Freight, FREE Set-up, FREE View Special...
New Sports Products - Sports Sticks (Spirit Industries - asi/88740) THESE 15" FOAM SPORT STICKS CAN BE SPECIALIZED TO YOUR TEAM AND SPORTING EVENT. View Special...
America's Best Contractor Calendar at the BEST Price! asi/35400 You've Seen It...You've Bought It...But NOT At This Price! View Special...
Active Gear for Active People asi/37930 "Put Your Logo In The Bag" with this unique duffel or pull your logo along with this sport bag on wheels. There's also an innovative 4 in 1 sport bag to organize and take care of all your sporting needs.View Special...
New Product Ideas Show
Promotional Products Association of Chicago (PPAC)
Arlington Race Track, Arlington Heights, IL
Info: (708) 839-4908; Fax: (708) 839-4909 firstname.lastname@example.org www.ppachicago.org