Deluxe Redux Last issue, we noted that Deluxe Corp., parent firm of Deluxe Business Services (asi/178720), was seeking a buyer for its PremiumWear Inc. (asi/79393) division, which it acquired in June 2004 as part of its purchase of New England Business Services. Stuart Alexander, Deluxe vice president of investor relations and public affairs, explains that PremiumWear simply wasn't a fit for the firm (which largely produces checks and business forms) as far as manufacturing was concerned. �We really didn't feel we needed to actually own an apparel manufacturer and distributor when we can simply offer that through our
distributorship in the traditional way,� he said, adding that Deluxe has retained investment banking firm Goldsmith-Agio-Helms to handle the sale. So far, says a GAH spokesperson, there have been no serious bites.
Admanco Update We also reported in the last issue that Ebsco Industries, parent firm of Vitronic (asi/93990) and Four Seasons (asi/55200) has purchased Admanco Inc. (asi/32360) in an asset buyout of $4 million. The acquisition was made through Vitronic. Admanco, which had been in receivership in Wisconsin since the end of December, will retain its present name and ASI number. However, only 45 or so administrative employees, including customer-service, sales, marketing and order entry personnel will stay on; all manufacturing will be relocated to Vitronic's Missouri facility. Former Admanco president Cris Bumby will also remain with the firm as senior manager and will oversee all import sourcing for both firms, as well as handle several key accounts. Brad Langton will remain as vice president of sales/marketing.
�Admanco is open - we did not close,� says Langton. �We have successfully filled the vast majority of orders in process since the announcement of our receivership January 3rd. Our plans are to retain the highest levels of staffing sufficient to process all orders going forward. Hundreds of new orders are being accepted every day. We expect to achieve near normal lead time delivery levels in early February. Vitronic Four Seasons is committed to see that every event date and required ship date is realized.�
Tsunami Relief Efforts Continue Charles River Apparel (asi/44620) reports that three employees at its Sri Lanka facility lost their homes, and one also lost her parents in the disaster. The company is contributing $5,000 to each of them to assist them in getting back on their feet.
Cintas Corp. (asi/162167) has launched �Operation Cintas Cares,� a $2 million relief effort that involves donations of clothing to Matthew 25: Ministries' relief activities, matched employee donations to the Red Cross and $250,000 from the Farmer Family Foundation, established by Richard Farmer, Cintas chairman/founder.
Docs Knock Imprints Several area newspapers report that Gastroenterologists P.C., a Cedar Rapids, IA-based group of six physicians, has voted that its doctors will no longer accept any promotional gifts from pharmaceutical firms, including smaller items such as coffee mugs or pens � items considered acceptable in the guidelines issued by the American Medical Association. The group is also refusing drug company-funded lunches and dinners designed, ostensibly, to provide information about various medications. According to a report by the California Public Interest Research Group, U.S. spending on �detailing� � promotional efforts by drug firms - to reach doctors directly totals almost $5 billion annually. However, a spokesperson for Eli Lilly & Co said the company spends more on research and development in a week than it does on advertising in a year.
4imprint Helps Arts The Oshkosh Northwestern reports that Counselor Top 40 distributor 4imprint Inc. (asi/197045) helped Award-winning New York playwright David Paterson employ some guerrilla marketing for his film Love, Ludlow, which made its world premiere January 27 at the Sundance Film Festival this week. 4imprint provided Paterson with Love, Ludlow T-shirts, buttons, magnets, caps and blinking stickers, which he distributed at Sundance. It also launched a Web log (4imprint.com/loveludlow), where Patterson chronicles his Sundance experience. Interesting idea.
Remember The One That Got Away? Thomas Edison once said, �I have not failed. I've just found 10,000 ways that won't work.� Everyone has had failures � and, hopefully, learned from them. We'd like to hear your stories for possible inclusion in an Advantages article. What lessons have you learned from the sales you've lost ? How do you approach sales differently because of it? How do you win back clients who refuse to ever speak to you again? Please e-mail a brief story to Jen Zorger at email@example.com. We'll be in touch!
People On The Move Rainkist Umbrellas (asi/80490) has named Steve Seifert and Steve Rater as its multi-line reps for the Southeast.
Avaline (asi/37590) recently appointed Steve Lafalce vice president of sales, Gary Rosenberg Eastern sales manager, Carol Guier Western sales manager and Dan Burke sales associate.
OF THE WEEK
Motion Promotion� Portfolios
A New Proprietary Line from New Products
A Smashing Debut in Las Vegas!
Many of the more than 2000 PPAI / Las Vegas distributors who visited the New Products booth raved about our new Motion Promotion� Portfolio. They called it � one of the best new items at the show. � The patented portfolio features a reversible robotic calculator that can be used when the portfolio is open or closed.
With the slide of a button, a robotic mechanism opens and elevates the calculator into an easel position for easy viewing. Even if the portfolio is closed, the user is able to write on the pad through a window in the front cover. It's ideal for working on the go or for meetings in the boardroom.
The portfolio makes a great executive gift and is ideal for financial institutions, accounting and law firms and meeting planners. In a few months, New Products will add other portfolio styles including a junior size, a legal size, a zippered version, a three ring binder and leather.
For more information or to view a Quick Time video of this exciting new product,
please visit www.npionline.com.
other new and creative products,
visit the Product Central section on ASICentral.com.
TWO NEW ITEMS TO THE PROMO INDUSTRY! asi/59630 $50.00 off less than 500 qty. OR EQP on all items higher than 500 qty! View Special...
Special Coffee Cup Promotion!!! asi/35495 Send us your company logo, address, phone, fax number and we will personalize this brochure for you at no charge. View Special...
The $0.29 Promotional-Magnifier asi/70610 The Business Card They Won't Throw Away! The $0.29 Promotional-Magnifier. View Special...
Staton Carries Gildan asi/89380 If Gildan makes it, Staton carries it! View Special...
Dallas Convention Center
Info: (800) 546-3300; Fax: (800) 546-6381 www.asishow.com
Promotions Canada Convention and Trade Show
Promotional Products Association of Canada Inc. (PPACanada)
The National Trade Centre at Exhibition Place, Toronto
Info: (514) 489-5359; Fax: (514) 489-7760 firstname.lastname@example.org
The Carolinas Show
Carolinas Association of Advertising Specialists (CAAS)
Info: Jerry Guy (888)673-2227; Fax: (800) 338-3552 email@example.com
Table Top Trade Show
National Specialty Advertising Showcase (NSA)
7/Raleigh, NC; 8/Greensboro, NC; 9/Charlotte, NC; 10/Charleston, SC; 11/Greenville, SC
Info: (361) 949-1857; Fax: (361) 949-7460 firstname.lastname@example.org www.nsashowcase.com
2005 ASI SHOWS
February 2-4 Dallas
March 30-April 1 Vegas