New Study: Incentives Mean Big Benefits For E-mail Campaigns
Incentives, including promotional products, significantly increase the likelihood that Web surfers will open e-mails and click through online ads, according to a new survey by Advertising.com. An incentive worked much better than a campaign which included more frequent e-mails. The study, done by Advertising.com’s Optigence research platform, compared three campaigns that used incentives to a campaign that used a bi-weekly newsletter with no incentive. Other findings, based on a study of 6.2 million e-mails:
- An advertiser who used a downloadable coupon with a monthly e-newsletter increased its open rate by 40% and had a 398% better click-through rate than an advertiser who offered nothing.
- The advertiser who had daily and weekly e-mails and offered sweepstakes entries and promotional products saw an 86% increase in open rate and a 502% better click-through rate that that “plain-Jane” advertiser.
- Another advertiser who sent out a one-time e-mail that featured an instant-win game and a downloadable coupon did best of all. Its open rate was up 133% and the click-through rate bested the control-group advertiser by a whopping 1,143%.
Catalog Contest Winner Announced The November winner of ASI’s Supplier Catalog contest is Graphic Arts Publishing Co. (asi/57963). The prize was a flat-screen TV, and there are more available to win. Suppliers can enter the contest by printing their ASI number on the front cover of their catalogs. ASI recommends the upper right corner of the front cover, as many distributors prefer to file catalogs using the number in that place. For more details and official rules, visit www.asicentral.com/TV.
Narragansett Gets Extra Perks On Rhode Island TV News Narragansett Accessories (asi/279857) made a move for attention that paid off big on a Rhode Island television program. It all started with a feature on WJAR (Channel 10) that’s a dream for the promotional products industry: It seems there’s a morning anchor, Frank Coletta, who insists on sporting a coffee mug during the broadcast and has started to do a Coffee Cup Salute to whatever business provides him with a mug for that morning. Businesses that send in a mug (or sometimes another promotional product) get acknowledged on the air, and the anchor reads a short script about the company. Narragansett owner Gene Wills, being a bigger-than-normal-player in the coffee mug business, sent a bigger than normal coffee cup – one that holds more than a gallon, to be exact. Narragansett’s logo was on the mug, with the line “We do things in a big way.”
Industry Companies In The News Cutter & Buck Inc. (asi/47965) has been selected by The Golf Channel cable TV network as its 2005 official golf apparel supplier. The year-long partnership will showcase Cutter & Buck’s range of men’s and women’s apparel.
Mar-San (asi/68880) has signed an agreement with Craftsman Inc. making it the exclusive incentive and promotional products distributor for Craftsman products. Long associated with retail giant Sears, the 77-year-old Craftsman line has 5,000 items in 80 categories.
Betty Lou Olmsted of K Double K Enterprises Inc. (asi/238201) was named Community Volunteer of the Year by the Carefree/Cave Creek Chamber of Commerce in Arizona.
A recent article in the Manitowoc (WI) Herald Times Reporter focused on Towsley’s Inc. (asi/345900), discussing not only the many types of gifts the firm provides (and what seems to be popular this year), but talking about the industry in general as well.
OF THE WEEK
AD-Stick from PingTec (asi/78137) Introducing
PingTec breakthrough Autorun
USB ADvertising Stick
PingTec USB AD-Stick has
all the features of a typical
USB memory drive such as
data storage, transfer, backup
and promotional value. Plus,
with its new break-through
technology, now you can broadcast
automatically when it’s
plugged into your computer’s
USB port –anywhere,
anytime! Get superior advertising
value at an affordable price!
your up-to-date advertisements
in JPEG, MPEG, and Flash
your executable files
are updatable from the Internet
other new and creative products,
visit the Product Central section on ASICentral.com.
ASI PRODUCT/SERVICE SPOTLIGHT
Happy New Year And Safe Travels To The ASI Show Orlando With the New Year just days away, the industry will focus on the upcoming tradeshow season. Two ASI Shows help jump-start the new selling year within the first 30 days of 2005. The ASI Show Orlando, January 3-5, and The ASI Dallas Show, February 2-4, are two of the earliest opportunities of the year to find new products and ideas to begin building a successful sales year.
for The ASI Show Orlando
is available until
December 30, after
which point only
registration is accepted.
You can have your
show badge mailed
to you for The ASI
Dallas Show if you
register before January
21. Visit www.asishow.com.
Happy New Year from The ASI Show and safe travels.
For more information on The ASI Show Orlando and Dallas, visit www.asishow.com or call (877)ASI-SHOW.
Take an Exclusive Sneak Peak at Jo-Bee 2005! asi/51650 Quality Promotional Items Since 1946 View Special...
Winter Apparel Special from TimeOut Apparel asi/64860 Lifestyle Apparel for the Way You Work and Play View Special...
Glass America -Last Minute "Hit" asi/71960 Exclusive Introduction - Steel City Calendar Pencil Caddy View Special...
Thermo-Serv Stainless Steel Blowout asi/91080 The Real Steel of a Deal from Thermo-Serv View Special...
Laser Pointers From Alpec Team! asi/34375 Lifetime Warranty on all Red Pointers! View Special...
New Year Special! EQP on 10” Lexington Stuffed Animals asi/48181 EQP on all styles of Lexington 10” Stuffed Animals from Dallsco Inc. ASI/48181. Get additional 5% savings by visiting our ASI Orlando booth # 3437 View Special...
Time Is Running Out! Holiday Gift Specials from Prime Line asi/79530 Holiday Gift Selection; High Impact Gifts That Will Be Cherished All Year Long View Special...
Visit SHOWDOWN DISPLAYS in Vegas and Win 2 Celine Dion Tickets! asi/87188 Going to PPAI Show in Vegas? Visit SHOWDOWN DISPLAYS (asi 87188) and Win 2 Tickets to Celine Dion Concert. View Special...
Promotional Products Association Int’l (PPAI)
Info: (972)252-0404; Fax: (972)258-3205 www.ppa.org
Table Top Trade Show
National Specialty Advertising Showcase (NSA)
24/Seattle, WA; 25/Portland, OR; 26/Foster City, CA; 27/Walnut Creek, CA; 28/Sacramento, CA
Info: (361)949-1857; Fax: (361)949-7460 firstname.lastname@example.org www.nsashowcase.com