Cross Drops Restrictions
As part of its plan to become more accessible and flexible to distributors, AT Cross Co. (asi/47520) has relaxed its formerly tight franchise set-up. Previously, only a limited number of authorized distributors could buy Cross products nationwide. Now, Cross has established guest account programs in each region. Non-authorized distributors can place orders to Cross through these programs. For more information, contact Cross at (800)722-1721.
Donations Requested For Troops Overseas In a gesture similar to what he did after 9/11, Dave Wasserman, president of DIW Visual Merchandisers LLC (asi/173886), is asking suppliers and distributors alike for donations of products needed by our troops in Afghanistan and Iraq. All you need do is send the items to him; Wasserman will arrange for shipping and pick up the costs. This isn’t planned as simply an offering for the holiday season, but will be an ongoing effort. Products needed include white socks, sweatshirts, hand-warmers, CDs and DVDs, batteries, flashlights/bulbs, sports equipment, magazines, crossword puzzles, razors, baby wipes, bandages, food (jerky, powdered soup, candy, gum, nuts, instant rice, non-canned tuna, cereal/Granola bars, canned chips, etc), can openers, lip balm, eye drops, tissues, toothpaste/toothbrushes, deodorant (non-aerosol), sun-screen, cotton swabs, soap/shampoo, power converters, small stuffed animals (for PR), sunglasses, writing instruments, writing paper, disposable cameras and phone cards. All donations should be sent to Wasserman at 21 Village Drive, Eatontown, NJ 07724. You can reach him at (732)870-3592 or email@example.com.
Ford Appointed to IMA Board Following the resignation of Pete Mitchell from the Incentive Marketing Association’s Board of Directors, Fran Ford, VP sales of industry supplier AwardCraft (asi/37650), was appointed to fill the open position for the 2005 business year. Mitchell recently resigned as VP corporate markets division at Swiss Army Brands (asi/90414).
Founder of Bob Allen Sportswear/Air-Tex Killed In One-Car Crash Bob Allen, a world champion trap shooter and the founder of a company that made popular shooting apparel for outdoorsmen across the world, died last week in a one-car accident in western Iowa. Allen, 84, and his wife, Sari, were killed when their car veered off Interstate 29 in western Iowa Wednesday evening. Allen started Bob Allen Sportswear in 1946 with $40,000 he won in a shooting championship in France. The company made gloves and other shooting apparel. His clothing line was selected by the U.S. Olympic shooting team in the 1990s. “My father [Bill Vernon] helped Bob launch Air-Tex into the promotional products industry back in the 1980s,” notes Chris Vernon, president/COO of Vernon Co. (asi/351700), adding that Bob sold Bob Allen Sportswear & Air-Tex (asi/33260) to Norwood back in the mid-90s. The hunting/shooting lines were spun off by Norwood to Boyt Luggage about 5-6 years ago.
Pet Association Names 40 Best Pet Products The American Pet Products Manufacturers Association has come out with a list of 40 best gifts for pets, and some of their ideas can be found in the industry. One of the association’s suggestions, for example, was a greeting card for a dog that’s made of edible materials. You can find one of those at Pet Greetings (asi/77800). Another pick was a picture frame customized for a dog or cat; there are about a dozen suppliers who can set you up with that. Some others from our own list (after a check of ESP): a car seat that elevates your pets so they can see out the window, offered by HLM Sales Inc. (asi/58793), and a hand-free vest with a pouch to carry up to a 25-pound pet, also available from HLM.
Do You Sell Gift Cards? Distributors: Have you sold gift-card programs to clients? When a client wants a particular “brand” gift card (Target, Amex, Sears), do you source it alone or try to tie in a more traditional promotional product? Are there any special nuances to selling gift cards? We’d like to hear from you for a future Counselor article. Contact Arn Bernstein at firstname.lastname@example.org.
Industry Firms In The News Georgia Tee’s (asi/56536) will begin carrying the entire line of WICKid Performance, a supplier producing moisture-wicking apparel, in 2005.
Today’s Trucking magazine noted that Freightliner Trucks launched an e-store offering Freightliner-logoed items to employees and consumers, including the fact that the store is hosted by Counselor Top 40 distributor American Identity (asi/120601).
No PromoGram on Thursday Due to the Thanksgiving holiday (and the fact that ASI’s offices are closed), we will not be publishing our regular Thursday edition of PromoGram on November 25th. But we’ll be back on Tuesday, November 30. In the meantime, have a safe and happy holiday!
OF THE WEEK
Holiday Music Gift Set From Private Label (asi/88226) New for 2004 from Sound Promotions (asi/88226) is Holiday Music CDs are the perfect holiday gift. When you package four of them in a classy high-quality box sleeve, you have a gift that is ideally suited for the VIPs on your list.
Each CD is individually personalized:
• Full-color logo in two locations
• Personalized message
Use our pre-selected Holiday Collection or create your own
• 23 great albums to choose from
• Price break based on total number of CDs
High Impact – Quick Turnaround (10 working days), 50-set minimum
For other new and creative products,
visit the Product Central section on ASICentral.com.
MP3 Players From Sourcery LLC (asi/88209)
MP3 PLAYERS SPORT AND ALL-IN-ONE MP3 PLAYER (SKU: MPS & MPV)
MP3 players have given a beat to the digital revolution. A music player truly designed for people on the go – an MP3 player makes it possible to listen to a CD collection without needing to actually haul the CDs. Saving music in digital format, Sourcery(asi/88209) MP3 players offer a compact, cutting-edge music alternative with high-quality sound and easy-to-use features. Put a logo on the product that has everyone talking!
MP3 PLAYER SPORT:
• Comes with ear-pod style headphones
• Athletic-style rubber accents in red, blue or black
• Gold or silver face plate
• Optional WMA format compatibility
ALL-IN-ONE MP3 PLAYER:
• Comes with ear-pod style headphones with remote control
• LCD screen to display song details
• External port for additional memory
• Digital voice recorder
• Optional FM tuner
• Plays WMA format
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NATURAL LIP BALM FROM THE LIP BALM COMPANY asi/80489 20-30% DISCOUNT ON NATURAL LIP BALM View Special...
Promotional Products Association Int’l (PPAI)
Info: (972)252-0404; Fax: (972)258-3205 www.ppa.org
Table Top Trade Show
National Specialty Advertising Showcase (NSA)
24/Seattle, WA; 25/Portland, OR; 26/Foster City, CA; 27/Walnut Creek, CA; 28/Sacramento, CA
Info: (361)949-1857; Fax: (361)949-7460 email@example.com www.nsashowcase.com