Owner Responds To Entrepreneur Article Seth Frey wishes Entrepreneur.com had accentuated the positive a little more. Frey, owner of Big Frey Promotional Products, had agreed to talk to Entrepreneur about Granny’s Goodies Inc. (asi/212832), the distributorship he had owned with his brother, Joshua. The article, which was summarized in PromoGram #301, chronicled the debt problems that led the brothers to split the business (and the debt). “For me, it put things in a disparaging light,” Frey says of the article. “It was really [meant to be] more a story about the good and bad of debt. It seems kind of focused on the ‘bads’ of debt.” Frey explains that Granny’s
Goodies got into difficulty when the company used a line of credit to expand, rather than using it to deal with the distributorship’s routine ups and downs. The message he wanted to convey was not to avoid loans, but to watch the kind of loans you take. “Some debt is good because it helps you manage cashflow,” Frey told PromoGram. Frey is in the process of refinancing his old debt and has been doing well with Big Frey, which is affiliated with Counselor Top 40 firm Kaeser & Blair Inc. (asi/238600). Now his cashflow is fine, since he processes his orders through Kaeser & Blair, which pays vendors and handles collections. “I’m in great shape,” Frey notes.
Weisbach On NPR Radio Program HALO (asi/59090) founder Lou Weisbach was back on the airwaves recently, touting one of the projects he’s attached himself to since leaving the Counselor Top 40 distributor. Weisbach was a guest on Tavis Smiley’s National Public Radio program, where he was promoting the American Center For Cures. He appeared with co-founder Richard Boxer - a physician who was once on the short list for U.S. Surgeon General - to describe the Center’s aim to have a Cabinet-level position dedicated to disease cures as opposed to only vaccines. The Cabinet position would oversee elements of the National Institute of Health, the Centers for Disease Control, and research facilities from the Departments of Agriculture, Energy and Veterans Affairs. Weisbach told PromoGram that he finds it easy to do these kinds of appearances. “I think you remember I used to do a lot of television with HALO,” he says. “We’re going to be doing a lot of other shows.” And Weisbach hasn’t given up on his other big venture representing a group of fellow buyers who want to bring a professional sports team to Las Vegas . Once it looked like the Montreal Expos were headed there, but they took a detour to Washington , D.C. “The initiative that we began we believe will end up with some major league sports team going to Las Vegas,” Weisbach says.
Industry Firms In The News RAR Group Inc, dba/Pinnacle Printing (asi/304844), was the subject of a recent Detroit Business News article that discussed how the husband-and-wife team decided to enter promotional products as a result of growing competition in the printing industry and repeated requests for promotional products from customers. The article also mentions ASI.
Beacon Promotions (asi/39250) recently received a certificate of commendation from Minnesota Governor Tom Pawlenty and the state’s Department of Employment & Economic Development recognizing the contributions the firm has made to manufacturing within the state.
American Solutions for Business (asi/120075) has finalized its three-year contract with Novation, a major GPO for the healthcare industry, as a primary vendor of business and promotional products.
Incentive Textbook Now Available The Incentive Marketing Association has just published Principles of Results-Based Incentive Program Design, a textbook co-authored by Rodger Stotz, speaker and vice president of Maritz Inc. (asi/261250). The book is designed to offer specific how-to information regarding direct marketing and incentive/motivation programs, and is the course book for IMA’s course Principles of Results-Based Incentive Program Design. For ordering information, visit www.incentivemarketing.org.
Don’t Miss Obvious PR Opportunities There’s always an opportunity to help create great PR for your clients while doing business with them. Two recent examples:
The Demopolis (AL) Times noted that 125 volunteers spent an afternoon helping clear hurricane debris from a local park. As a thank-you, each volunteer was given a commemorative T-shirt with the logos of two featured sponsors – Alabama Power and Borden Chemical.
In Arsata , CA , reports the Eureka Standard-Times, five local bands gave a concert at Humbolt State University to raise funds for the hurricane victims in the devastated Caribbean island of Grenada. At the show and after, special T-shirts were offered to participants and attendees.
Granted, both of these examples involve natural disasters, but gaining some positive PR from efforts like this doesn’t mean you have to wait for the next flood or blizzard. There are always reasons to raise funds and say thank you – a basic park or area clean-up, for instance, where sponsorship and logoed products can get the kind of publicity your client simply cannot buy.
Don't Forget To Vote! If you haven't already done so, don't forget to make it to your local polling place to cast your vote in today's all-important election. Who you vote for is not as important as making your voice heard. It's every citizen's duty and privilege.
OF THE WEEK
Fleece Jacket And Pullover From Pacific Fleece (asi/75647) The Quarter Zip Micro Fleece Pullover, style #1, is made from 13-oz., anti-pill polyester. Details include side-entry pockets; gathered elastic cuffs; elastic bottom draw cord with cord locks; and available in elastic wrist, open bottom or elastic draw cord lock. Sizes S-3X in an assortment of colors including black, navy and ash with 72 piece minimum. Made in the USA.
The Full Zip Micro Fleece Jacket, style #82, is made from 13.5-oz. polyester with ultra-smooth, anti-pill finish. Features include forward zipper pockets; elastic cuffs; elastic bottom draw cord with cord lock; multiple cuts and top stitching. Also available with elastic waist, open bottom or elastic draw cord with cord locks. Sizes include S–3XL in black and navy, with other colors available on request.
For other new and creative products,
visit the Product Central section on ASICentral.com.
Superior Cotton Twill Beanie From Otto International (asi/75350) The 9” Superior Cotton Twill Beanie, style # 82-481, is an excellent choice for a casual comfortable fit in beanies. Featuring a soft cotton/acrylic blend, this beanie provides comfort and is very good for embroidery. Available in thirteen colors, you are sure to find one that fits your fashion.
The Clear Choice In Holiday Ornaments asi/49400 Look to Designer Selections for holiday ornaments with radiant beauty. Use a totally custom imprint or customize one of our stock designs. The perfect way to say “Season’s Greetings” to customers, dealers, employees and friends. View Special...
Priced to sell! Fleece Blankets & Access. asi/75695 Affordable fleece gifts for every seasonView Special...
Webb Company asi/95838 Custom Silicone Wrist Bands
What is everyone talking about!View Special...