Distributor Marco Gets Catalog Reviewed By Catalog Age Reviewers for Catalog Age attempt an extreme makeover on a catalog from Marco (asi/260870) in the November issue. The tough-love analysis of Marco’s 88-page Summer Product guide was done by Charlene Gervais, president of The Chicago Group Catalog, and Sarah Fletcher, creative director of Catalog Design Studios. The two critics agreed that Marco’s offering needed better photography, cleaner layout and different logo placement. Fletcher thought the cover art - which shows before-and-after pictures of a female event planner getting “Marco’s $5 meeting makeover” - was disturbing, noting the “before” woman looks
like she’s been assaulted. Gervais, at least, acknowledges that it’s notable for a company like Marco to have its own catalog. (Distributor catalogs are not rare but also not common; but Gervais is probably commenting on Marco’s specialty, promotional products for meeting and event planners.) And she notes that “Marco is doing many things right.”
Kenneth Arch, Marco’s president, told PromoGram that he appreciated the critiques, though he found some of Fletcher’s comments to be over the top. He stands by many of the things he did in the catalog, including the cover. “I know that in marketing, what matters is what works, and this works,” Arch says. He plans to incorporate some of the other suggestions, including improving lighting for the photography and improving readability.
Polyconcept Buys Intermed Polyconcept, parent firm of Polyconcept USA Inc. (asi/78897), has reached an agreement to acquire Intermed ASIE, a promotional products manufacturer/sourcer/marketer with offices in Hong Kong and Taiwan. The firm will be renamed Magic Concepts International and the present management team will remain in place.
Swiss Army Nets Asia Bust For Fake Watches The parent company of Counselor Top 40 supplier Swiss Army Brands Inc. (asi/90414) has won a court victory in a far corner of the globe. A Singapore court recently sentenced a counterfeiter to 19 months in prison for selling fake Swiss Army watches. The conviction came after a 10-month effort that saw Singapore authorities working with Swiss Army to orchestrate and subsidize a raid that netted 1,500 watches with the Swiss Army name worth $22,500.
Veltrex Looking To Get On Major Exchange Veltrex Corp. (asi/93505) is in the process of prettying itself up to get listed on a major stock exchange. Veltrex announced this week that it had hired an SEC-licensed auditor in order for it to become a “fully reporting company.” Last month, Veltrex completed a 1-for-100 stock split, which the company says is a major step to getting onto a stock exchange like NASDAQ. Veltrex has been traded over the counter (symbol: VLXC.PK), but is hoping to get sales over $100 million and attract larger investors and institutional traders. The company made big strides toward that yesterday, declaring nearly $10 million in third-quarter sales. Sales were up 119%, and its $2.2 million in profit was a record.
Industry Firms In The News CJ Wagner Bowling Supplies (asi/353860) was the focus of an article in the Allentown (PA) Morning Call. The topic: the fact that the company had expanded into trophies and logoed products.
Premier Ad Specialties (asi/298475) was named as a finalist for the Fort Smith, AR Chamber of Commerce’s Outstanding Small Business of the Year.
Church Central ran a piece on how the Church of the Nazarene in San Bernardino, CA gives visitors a logoed mug filled with chocolates (copy: “I got mugged at a church anyone can attend”) as a way to increase parishioners and visitors. The story also mentions ChruchMax.com, a division of Bagwell Marketing LP (asi/130000), as being responsible for developing the campaign.
Just A Reminder – Fall Back In case you forgot, this Sunday, October 31, marks the end of Daylight Saving Time and the change over to Standard Time. Don’t forget to set your clocks back one hour sometime after 2 a.m.
People On The Move TRG Group (asi/90507) has appointed Heath Baker Southeast corporate accounts manager.
Broadway Marketing (asi/146280) has named Toni Liburdi government account executive, Lauren Kelly customer-service rep and Karen O’Connor accounts receivable specialist.
Bodek and Rhodes (asi/40788) recently named Anita Harmon inside sales manager and Kim Beck and Harris Safra regional reps.
Leed’s (asi/66887) has named Sharon O’Connell COO and Craig Morantz vice president/sales development.
OF THE WEEK
Superior Cotton Twill Beanie From Otto International (asi/75350) The 9” Superior Cotton Twill Beanie, style # 82-481, is an excellent choice for a casual comfortable fit in beanies. Featuring a soft cotton/acrylic blend, this beanie provides comfort and is very good for embroidery. Available in thirteen colors, you are sure to find one that fits your fashion.
For other new and creative products,
visit the Product Central section on ASICentral.com.
MP3 Players From Sourcery LLC (asi/88209)
MP3 PLAYERS SPORT AND ALL-IN-ONE MP3 PLAYER (SKU: MPS & MPV)
MP3 players have given a beat to the digital revolution. Truly a music player designed for people on the go – an MP3 player makes it possible to listen to a CD collection without needing to actually haul the physical CDs. Saving music in digital format, a SOURCERY(asi/88209) MP3 player offers a compact, cutting-edge music alternative with high sound quality and easy-to-use features. Logo the excitement on the product that has everyone talking!
MP3 PLAYER SPORT:
• Comes with ear pod-style headphones
• Athletic-style rubber accents come in red, blue or black
• Face plate comes in gold or silver
• Optional WMA format compatibility
ALL-IN-ONE MP3 PLAYER:
• Comes with ear pod style headphones with remote control
• LCD screen to display song details
• External port to add additional memory
• Also features a digital voice recorder
• Optional FM tuner
• Also plays WMA format
The Clear Choice In Holiday Ornaments asi/49400 Look to Designer Selections for holiday ornaments with radiant beauty. Use a totally custom imprint or customize one of our stock designs. The perfect way to say “Season’s Greetings” to customers, dealers, employees and friends. View Special...
Priced to sell! Fleece Blankets & Access. asi/75695 Affordable fleece gifts for every seasonView Special...
Webb Company asi/95838 Custom Silicone Wrist Bands
What is everyone talking about!View Special...