FCC Delays Junk Fax Rules The Federal Communications Commission will wait until at least July 1, 2005, to enforce controversial rules requiring that businesses have written and signed agreements before they send an unsolicited business fax. Junk faxes were banned by the Telephone Consumer Protection Act of 1991, but the FCC has allowed exceptions when a company had an established business relationship with the recipient. But in July 2003, the FCC had moved to toughen the rules, saying a faxing company would have to have the recipient’s consent in writing, with a signature and a phone number that would accept the fax. This is the second time the FCC has postponed enforcement, this time extending the moratorium six months until June 30, 2005.
The FCC said it was waiting to see if pending legislation in Congress would remedy the situation. The FCC said it also wanted time to review a request that it reconsider its rules.
In other telecommunication news, the U.S. Supreme Court refused to hear legal challenges to the do-not-call list. The High Court let stand a lower court ruling that said the popular do-not-call list did not violate telemarketers’ rights to free speech.
Action Products Owners Forego Options The group that controls half the equity of Action Products International Inc. (asi/104699) has elected to let go of its stock options, a move that will eliminate $10,000-a-month drain on the bottom line of the tiny public toy company. Action chairperson Warren Kaplan and other members of the Kaplan family had options to buy 120,000 shares at $4.50 a share. With Action shares selling around $2 the last few months, the options weren’t likely to be executed any time soon. But just having the options on the books meant a $10,000 expense each month to satisfy accounting regulations. Company officials have admitted that 2004 was “more challenging than originally forecasted.” The good news is that Action’s Museums & Attractions channel, where the bulk of its promotional product sales are made, saw sales increase 38% in the first seven months of the year.
Suppliers: Want Some Free Advertising? Better Hurry! Get your new products in front of 40,000 industry decision-makers for FREE! We’re working on a special 13th issue of Advantages magazine: The Advantages 2005 New Product Preview. Do you have a new product for 2005 that fits into any of these categories: On the Road; Eat, Drink & Be Merry; Office Hours; The Great Outdoors; Meetings, Trade Shows & Events; Sports Specialties; The Electronic Edge; No Place Like Home; Recognition & Rewards? If so, send an Email w/ image and info for consideration to Kathy Huston, editor, at: firstname.lastname@example.org. But we need product samples in hand by THIS THURSDAY, 10/7, so don’t delay!
Stickers Taking Hold The New York Times recently ran a story about how stickers have become a hot trend. Everyone from artists to skateboarders is putting stickers on mailboxes, street signs; basically, wherever they can. Many of the designs for these stickers are posted on the Internet, where browsers can download them and print them to adhesive strips on their own printers. The reach of these programs is global: “A sticker can be created in New York, e-mailed to a stranger in Paris and affixed to the back of a trash receptacle on the Champs d’Elysee in the early afternoon,” the paper says. The Times also reports that skateboarders have gotten into fistfights trying to get free stickers at skate demos. While the movement started as a guerrilla marketing ploy, it’s only a matter of time before corporate stickers get cool, the way logos on Beanie babies took off, for example. Your client’s logo might be next...
Industry Firms In The News The Belleville (IL) News-Democrat recently did a feature story on Joseph Tantillo, president of Express Design Group. The article tells the story of how Tantillo’s 5-year-old company grew to about $1 million in online sales through diverse Web sites that sell everything from fraternity apparel (greekgear.com) to Christian merchandise (MyChristiangear.com). The paper also talked about Tantillo’s recent acquisitions of Standard Rule Co. (asi/333800) and Ideas Unlimited (asi/229730). Express Design sales currently top $3 million, and Tantillo will be profiled in the November issue of Entrepreneur magazine.
Dave Gephart, owner of Gephart Marketing Solutions (asi/204642), was quoted in North Carolina ’s Herald Sun in a story about a business get-together called the Orange County Business Expo in Chapel Hill . The article emphasized the use of promotional products at the Expo, and noted Gephart’s ample display of imprinted items.
The parent company of Counselor Top 40 supplier 3M/Promotional Markets Dept. (asi/91240) has introduced a version of its Post-it notes with a light imprint of a pink ribbon, the symbol of breast cancer awareness. A portion of the proceeds from sales of the notes will be donated to the City of Hope Cancer Center in Duarte , CA .
Sour And Sweet Promotions Sour notes from a company giving away iPods contrasted with a sweet promotion from Comcast Cable. First, there was the offer from freeiPods.com, which offered iPod Mini’s to consumers who agreed to special promotional offers to, for example, join a CD club or sign up for a credit card. However, the company sponsoring the offer, Gratis Internet LLC, hasn’t been able to keep up with demand, says Wired News. Gratis officials blame manufacturing logjams at Apple Computer. On the sweet side, there was a recent promotion by Comcast Spotlight that sent around cakes bearing the photographic image of Peter Gardinar, a partner with advertising giant Deutsch Inc. The cakes were reinforcing Comcast’s message “You’ve changed in the last 25 years. So has spot cable.”
OF THE WEEK
Mono Hot/Cold Clear Gel Pack from PromoGel (asi/79915) Promote Your Name While Relieving The Pain! This customized Gel Pack is the ideal promotional gift for valued customers. After a grueling marathon, company retreat, or corporate sponsored event, this gift is an innovative way to reward clients or employees while effectively promoting the company name and brand. The customized Gel Pack is also a great promotional item for health practitioners, physiotherapists and chiropractors who want to keep their services top-of-mind with clients, for regular users in their homes, for muscle or pain relief, or even keeping the family or annual company picnic cold and fresh. The only limit to this product is your imagination!
Sporting Event Organizers
Physio and Massage Therapists
Fitness Centres & Spas
FREE customized samples, and all you have to do is pay shipping!!
For other new and creative products,
visit the Product Central section on ASICentral.com.
Quarter Zip Micro Fleece Pullover from Pacific Fleece (asi/75647) The Quarter Zip Micro Fleece Pullover, style #1, from Pacific Fleece (asi/75647) is made from 13-oz., anti-pill polyester. Details include side-entry pockets; gathered elastic cuffs; elastic bottom draw cord with cord locks; and available in elastic wrist, open bottom or elastic draw cord lock. Sizes S-3X in an assortment of colors including black, navy and ash with 72 piece minimum. Made in the USA.
For other new and creative products,
visit the Product Central section on ASICentral.com.
ASI PRODUCT/SERVICE SPOTLIGHT
Attention Orlando ASI Show Attendees:
Hotel Rooms At The Peabody Are Almost Sold Out!
The Peabody Hotel in Orlando is almost completely sold out. Once these rooms go, The ASI Show will not be able to secure more rooms at the current rate of only $112/night. To receive your first choice of accommodations, please reserve your housing online now.
In the event of a sell-out, another highly recommended hotel for your stay is The Rosen Centre. Rates at the other ASI Show headquarter hotel, The Rosen Centre, start at only $105/night and it’s the closest hotel in proximity to the new South building of the Orange County Convention Center .
And it’s still not too late to request free tickets to The Block Party at Universal CityWalk [http://www.asishow.com/Orlando/OR05BlockPartyD.html]. The free ticket deadline has been extended industry-wide to accommodate businesses that have recently been affected by the inclement weather in the Southeast. Distributor member companies can request up to two free tickets to the Block Party until Oct. 8. Additional tickets are $35.
ASI Member distributors can get a free hotel at any ASI Show next year. Visit www.asishow.com/2005freehotel for details or call (877)ASI-SHOW with questions.
Twin Client Showcase
Mid-Atlantic Promotional Products Association (MAPPA)
6/Chesapeake Conference Center, Chesapeake, VA; 7/Greater Richmond Convention Center, Richmond, VA
Info: (757)410-5071; Fax: (757)410-3371 email@example.com
National Specialty Advertising Showcase (NSA)
Pittsburgh, Cleveland, Detroit, Chicago (S), Chicago (N)
Info: (361)949-1857; Fax: (361)949-7460 firstname.lastname@example.org
Holiday Review Tabletop Show
Promotional Products Association Southwest (PPAS)
Grapevine Convention Center, Grapevine, TX
Info: Barbara Frank (972)490-5999; Fax: (972)231-3818 email@example.com
Fall Table Top Show
Specialty Advertising Associates of Greater New York (SAAGNY)
Meadowlands Expo Center, Secaucus, NJ
Info: (201)505-9550; Fax: (201)505-9520 firstname.lastname@example.org
Table Top Show
Chesapeake Promotional Products Association (CPPA)
Universities at Shady Grove, Rockville, MD
Info: Jolie Porter (410)562-0609; Fax: (410)867-8905 email@example.com
Octoberfest & Tabletop Show
Three Rivers Advertising Specialty Association (TRASA)
Seven Springs Mountain Resort, Champion, PA
Info: Patti Ward (724)779-3803; Fax: (724)779-3804 firstname.lastname@example.org