Hurricane Charley Donations From Industry Top $500,000! An item in last Thursday's PromoGram vastly underestimated the amount of promotional products that were donated to the relief effort for Hurricane Charley. The $25,000 figure we quoted referred to cash donations only. According to Debbie Gordon, owner of Debbie Does Freight Inc., more than half a million dollars worth of merchandise has been received so far. The Salvation Army has been enlisted to help distribute the promotional products and
Fox News is doing a story on the industry’s campaign. In fact, Gordon says she has plenty of products at this point, and suggests that anyone still interested in contributing make a cash donation to the Red Cross.
Healthcare Firm Nixes Logos Affinity Health System, a Northern Wisconsin group of health clinics, has cleared its facilities of all items bearing imprints for prescription drugs, including, according to a USA Today article, “...clocks, calendars and other freebies dished out by drug companies.” The change was made to remove anything that might encourage doctors to prescribe “pricey name-brand drugs.” The company is also banning pharmaceutical sales reps from buying lunch or dinner for office staff and is cutting back on its free drug samples, the idea being that people wouldn’t insist on brand names if they started off with generics. Apparently, Affinity isn’t alone. Have you heard of or experienced a similar policy? Send an email to email@example.com
Promotional Products Help Computer Recycling Effort A California company is using promotional products to increase the awareness of electronic recycling and help businesses get into the computer-recycling field. Computer Recycling For Education has created a cartoon elephant called Ewaste Eddie. Eddie, and his motto, “Remember to Ecycle-it,” appear on T-shirts, sweatshirts, greeting cards and posters. The elephant will soon be licensed to entrepreneurs who want to win recycling contracts with governments, schools or businesses.
VA Is For (Legal) Lovers In a serious campaign aimed at reducing its incidence of statutory rape, the state of Virginia has launched a campaign involving the distribution of coasters, matchbooks, stickers and napkins in bars and restaurants where younger men might tend to congregate. The items bear the Web address of the Virginia Department of Health and ask the question, “Isn’t she a little young?” Once launched, the Web site registered 5,000 hits vs. the pre-promo 100-200 and received “numerous” phone calls, as well as inquiries from some who wanted to buy imprinted items. In other words, another successful application of promotional products.
Industry Firms Give And Get On August 26, Bama Jammer Promotions (asi/131414) was named 2004 Small Business of the Year by the Madison/Huntsville, Alabama Chamber of Commerce.
Beanstalk Group (asi/155460) received its seventh LIMA Award recently. This one was for Best Corporate Brand Licensee of the Year for work the firm did for VTech’s AT&T phones and accessories.
Bullet Line (asi/42424) employees and management donated $20,000 in cash, plus coolers, mugs, chairs, batteries and cartons to those affected by Hurricane Charley.
All employees (roughly 65) of the Niles , MI Bodek and Rhodes (asi/40788) facility participated in the American Cancer Society’s Niles/Buchanan Relay for Life, raising over $4,000 for cancer awareness, prevention and research.
�� People On The Move Leed’s (asi/66887) has named Henry Deutsch director of overseas relations and Adrienne Indianer product experience manager.
S&S Activewear (asi/84358) has named Nolan Parker a sales rep.
Lumatec Industries (asi/68177) has named Tracy Moore national sales manager and Keith Arneil director of operations.
OraLabs Holding Corp., parent company of OraLabs/Leashables (asi/75202), announced second-quarter revenues were down $200,565 from the same quarter in 2003.
Eskco Inc. (asi/189390) has acquired Lakeshore Looseleaf Corp. (asi/274840). Details were not disclosed. According to the Dayton (OH)Business Journal, only Lakeshore’s sales force will join Eskco.
The Association for Interactive Marketing (AIM) has named Michael Aronowitz executive director.
D&L Allegra Print & Imaging (asi/173971) will provide promotional products to General Motors Corp., new-car dealers for Buick, Cadillac, GMC, Chevrolet, Oldsmobile, Pontiac and Saturn. It’s one of 40 approved providers.
PromoShop (asi/300446) has named Bob Levitt vice president of sales.
Take Advantage Of Easy Online Registration For The Orlando ASI Show
You can register fast and easy by visiting The ASI Show Orlando online registration site now. Early registration entitles you to great discounts on full and half day paid seminars and you can get two free tickets (for ASI Distributor Member companies) to The Ultimate Block Party at Universal CityWalk with advance registration.
Two extraordinary events are planned at The ASI Show Orlando for you to enjoy as well. ASI members can experience the magic of Cirque du Soleil in an exclusive performance of La Nouba. Registration for The ASI Show Orlando is open and discounted tickets are now available. Attendees can also attend a free keynote breakfast presentation with Stephen Covey. The legendary professional development leader will speak on his best selling book, The Seven Habits of Highly Effective People, as well as touch on his yet-to-be-released follow-up, The Eight Habit—From Effectiveness to Greatness. Register today for the industry’s first show of the new year.
ASI member distributors can also get a free hotel room to an ASI Show of their choice next year—including The ASI Show Orlando. Visit www.asishow.com/2005freehotel for details or call (877)ASI-SHOW with questions.
OF THE WEEK
Mono Hot/Cold Clear Gel Pack from PromoGel (asi/79915) Promote Your Name While Relieving The Pain!
This customized Gel Pack is the ideal promotional gift for valued customers. After a grueling marathon, company retreat or corporate sponsored event, this gift is an innovative way to reward clients or employees while effectively promoting the company name and brand. The customized Gel Pack is also a great promotional item for health practitioners, physiotherapists and chiropractors who want to keep their services top-of-mind with clients, for regular users in their homes, for muscle or pain relief, or even keeping the family or annual company picnic cold and fresh. The only limit to this product is your imagination!
Sporting Event Organizers
Physio & Massage Therapists
Fitness Centres & Spas
FREE customized samples, and all you have to do is pay shipping!!
for other new and creative
visit the Product
Central section on ASICentral.com.
Arizona Promotional Products Association
Phoenix Civic Plaza Ballroom, Phoenix,
Info: (480)889-1392; Fax: (480)858-1802 firstname.lastname@example.org
Traveling Optimum Promotional Show
Plus (TOPS Plus)
Promotional Products Association
International Centre, Toronto
Info: (514)489-5359; Fax: (514)489-7760 email@example.com
Harvest of Ideas Trade Show
Michigan Promotional Products Association
Burton Manor Conference Center,
Info: (734)699-6767; Fax: (734)699-7363 firstname.lastname@example.org