Beanstalk Debuts ‘Lifestyle Merchandise’ Line For T-Bird The Beanstalk Group (asi/155460) recently announced it would be offering a line of “lifestyle merchandise” for its client, Ford Motor Co., beginning with a selection of retro, 50s-inspired clock radios bearing the logo of the infamous Thunderbird sports coup, which was itself re-launched a couple of years ago with its own distinctive retro
styling. Other items planned include apparel, kitchenware and consumer electronics. Creative distributors might see an opportunity here to pitch similar items for high-profile sports car nameplates like Chevy’s Corvette, Mazda’s Miata or Pontiac ’s much-awaited entry, the Solstice, due next year.
Premium 2004 Expo Brings 60 Exhibitors to Dubai
Billed as the only event of its kind in the region, Premium 2004 will bring more than 60 specialized companies from 14 countries to the Dubai Trade Centre September 13-15 to display electronic notebooks, cameras, leather goods, pens, bags, medallions, crystal-ware, office accessories, traditional jewelry and a host of other products. Justin Butrus, executive director of Channels Company, which organized the exhibition, says that “promotional presents and incentives are the best marketing methods adopted by companies to guarantee the loyalty of their clients, to attract new customers and to promote their products and encourage consumers to buy them, especially in light of the development of purchasing awareness in the region.” How’s that for spreading the industry’s message?
Talking Pizzas? Well, Sort Of Coming to this industry soon: Two unique food embossing/imprinting inventions called the “Roller” and the “Stamper,” developed by a Nesconset, NY-based firm called Gourmet Impression LLC. Just about any establishment that sells, serves, or delivers foods can now also sell food advertising space – messages like “Super Bowl Sunday,” “Happy Birthday,” or “Congratulations” can be written around the crust of a pizza, for example. Gourmet Impression’s CEO, Rich Errera, says that the firm has sent the word out to everyone from Disney to Costco to the Vatican, as well as hotels, bakers, restaurants and caterers. Give you any ideas?
Coach Sales Up Coach Inc. (asi/45518) reports that its fiscal fourth-quarter profit more than doubled, mainly due to an upsurge in the popularity of brightly-colored handbags and accessories. Coach reported net income of $65.7 million for the quarter ended July 3 against $29.9 million a year earlier. That’s representative of $338.1 million in sales vs. $231.5 in 2003, a 46% jump. Granted, the vast bulk of this is retail sales, but it could also indicate what’s coming to the promo product arena, and that sales - at least those that are retail influenced - may be up there as well.
Bags & Logos – Hot Pairing And speaking of handbags, the New York Times reports that as far as logoed handbags - and totebags, too – go this year, the hottest fad remains status (read: designer) logos. And the larger the better. The current favorite is the double-C design of designer Coco Channel. A Times “showcase” illustrated no fewer than 22 photos of women carrying Channel-emblazoned bags on the streets of Manhattan in a given day or two. And we’re not talking subtle, either; the logos are huge, averaging between six and eight inches. Could be a trend to hook into.
Registration And Housing For The ASI Show Orlando Is Now Available The ASI Show! Orlando, January 3-5, 2005, is the industry’s first national show of the year. You can request registration and housing forms now at www.asishow.com or by calling (877)ASI-SHOW. Special show highlights include a Stephen Covey keynote presentation, an exclusive Cirque du Soleil event, a Disney Tour and the Block Party at Universal CityWalk. Take advantage of free ticket offerings and special discounted tickets with early registration. Online registration will be open soon.
Vegas ASI Show Includes A Special Night With Music Legend Elton John! ASI members are invited to enjoy a night with international singer/songwriter Elton John. Subsidized tickets to Elton John’s The Red Piano will start at under $100. A small allocation of Front Orchestra tickets usually reserved for casino VIPs will also be available. Tickets to Elton John’s The Red Piano will go on sale soon. Visit www.asishow.com for timely information or call (877)ASI-SHOW with any questions.
OF THE WEEK
Digi-Dyed Lanyardz from Crazycordz (asi/68935) Enhance your image with this sharp picture perfect lanyard. Our unique digital reproduction process heat seals your design from paper onto our super soft double faced satin with unprecedented clarity. A touch of class for that special event!
Additional Features: standard nickel plated attachments featured in our "pick a clip" circle - Hot Hook QUR; Lobster clip; Swivel bulldog; Mini biner; Hangman; Cast iron swivel hook; Small rubber O-ring; Safety breakaway; 3/4" detachable stealth; Sizing bead; Bulldog snap clip
for other new and creative
visit the Product
Central section on ASICentral.com.
National Specialty Advertising Showcase (NSA)
Newark, Philadelphia, Baltimore, North Virginia, Richmond
Info: (361)949-1857; Fax: (361)949-7460 firstname.lastname@example.org
The Traveling Optimum Promotional Show (TOPS),The Eastern Tour
Promotional Products Association of Canada
8/23-World Trade and Convention Centre, Halifax; 8/25-Palais des Congres de Montreal, Montreal
Info: (514)489-5359; Fax: (514)489-7760 email@example.com
Specialty Advertising Counselors of the Delaware Valley (SACDV)
Valley Forge Convention Center, King of Prussia, PA
Info: (610)873-1186; Fax: (610)873-7433 firstname.lastname@example.org
Promotional Products Association of Florida (PPAF)
Walt Disney World Dolphin, Orlando, FL
Info: Kathy Ginkel (407)933-7879; Fax: (407)932-0089 email@example.com
2005 ASI SHOWS
January 3-5 Orlando
February 2-4 Dallas
March 30-April 1 Vegas
July 12-14 Chicago